The goal of Mediabox will be to change the role of a TV
to more active one than a passive one.
Our product will evolve with the services, be it
home automation, smart home, data-driven,
to give people the best experience in their homes.
We're here to make it better for the end user
by just simply adding a device like ours.
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ANNOUNCER: The New Reality, a look
at the future of consumer technology.
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With your host, Poppy Crum.
The way we think about our content and the devices
we consume our content with has changed.
And those are separable.
And the content, the personalization,
the ID of me, what I like, what I want to see,
how I want to feel, that moves with me wherever I am.
The displays become my consumption points.
And the richer, the more powerful, the more capable
the display in supporting information
that's part of that content, that's
where the displays become powerful,
and they become intelligent to optimize to me.
You're starting to put these closed-loop experiences
into how you consume that content.
And that's a big step towards technology
that's contextually optimized and personalized.
The nature of personalization is really powerful.
NARRATOR: One company that is using
compute to expand the capabilities of television
is Cape Town, South Africa's Mediabox.
Mediabox is a TV box design and manufacturing company.
We produce Android-based TV devices
for both business-to-business use and consumer use.
If you attach a Mediabox to your TV,
it immediately takes your availability to content
to the next level, as well as providing you
with a very intuitive, easy-to-use interface, command
via the remote or your voice.
What we do to make the TV experience better
is provide a platform that is powerful.
Our current Mediabox model is called the MBX 4K Maverick.
It's based on Android TV version 10.
It is a full 4K, full HD, streaming platform
that aggregates all available services
into a central location.
Take Netflix, Amazon, all the services you consume,
HBO, Sky if you're in the UK, and you
can watch it on our device connected to your TV.
Once you've got a flat screen, you're not really in a hurry
to change it.
You don't just get rid of TVs that often,
that, you kind of add to them in your home.
So we saw that.
And we also saw that how quickly cell phone technology changes.
Our technologies are intertwined.
We are based on Arm technology, and so our cell phones.
So it makes sense for us to analyze the trends
in that market, because they filter down into our products.
You're on your mobile phone more than ever,
whether it's to take a Zoom meeting, make a WhatsApp call,
send an email.
Your phone is something that aids to you tiring you out
during your day.
Whereas your TV is the bastion of peace and entertainment,
and something you look forward to engaging
with at the end of the day.
And there's this kind of TV mindset
that's completely different to using your phone.
And it's this last bastion of pure entertainment
that hasn't been augmented by social media.
If the mobile phone is the remote control for your life,
your TV is the dashboard for your home.
We see the TV playing a central role
in terms of security functions, be it doorbells,
be it cameras around properties, be
it home automation, smart home.
So our product will evolve.
And this is a very exciting time for us,
because when things are pure IP, it
means we can natively interact with them to give people
the best experience in their homes.
In the B2B market space, you could
use the Mediabox for multiple things,
including medical monitoring in home via Bluetooth wearables.
Hospitality, so that's hotels.
Also we see it in signage and in-venue entertainment,
be a restaurant groups, stylists, et cetera.
Long term, the goal or job of Mediabox
will be to change the role of a TV
to a more active one than a passive one.
I think we're headed in that direction already.
I think cloud gaming already provides more interactivity.
Further to that, a central portal
to communicate with family.
I mean, especially if you look at how far all the services
have come because of COVID and people needing to stay at home,
it provides a really great platform
to just hook up a webcam to and then start
interacting with family members in what is a nice-sized screen
to see your family on.
I see it more of a hybrid solution at the end of the day.
I think we might see a device with slightly more
powerful on-device graphics performance, combined
with the horsepower of the cloud.
I think performance is one of the most important things
for people who take gaming seriously.
And I think we're one to two generations away, possibly,
for that solution to really give consoles a run for their money.
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At Arm, we believe that the home space is changing
and is evolving from what it was a single feature
delivery like content to a vast number of use cases.
So for us it's important to be able to provide
a platform that enables this.
We provide what we call a Total Compute Architecture.
We provide reference design, which
includes PPU, CPU, NPU, DSU, all the system that
integrates and work together.
Because we do understand the evolution
of the use cases, the complexity that those new use cases are
bringing to the market, and we are therefore
ready to be able to provide our customers and the OEMs
a platform that they can build on.
Everything we do here at Arm, it's innovation.
And we always look forward and we look at the future.
So when you do develop IP, obviously, that
needs to be put into a silicon, that
needs to be put into a product, that
needs to be launched to market.
So everything we think here is three to five years
into the future.
Everything we work now is something
that you will enjoy and in three to five years in your home.
So we can definitely tell you that Artificial Intelligence,
and ML are becoming relevant and very important.
That means enable upgrade of your 4K television
to 8K, for example, a super resolution.
Enable face recognition in order to have your customized content
in your TV, via your set up box, direct
once you recognize who you are.
But also think about it for a secure payment.
There is a vast ecosystem of applications
that are under development that can
be developed on Arm platforms.
Services like video conferencing call, body tracking, gesture
control, far-field voice.
Gaming, which could be cloud gaming or native gaming, which
allows you to download the actual gaming that you are
playing before you play.
So you are no longer relying on low latency,
but you can actually enjoy a higher performance gaming
with your TV or over your OTT service.
We also see application that where the TV or the OTT
becomes the center of your home and you
can use it to monitor all your device in the home.
So all these new services and features
are going to be added to the standard content delivery.
So we see the OTT evolving more as a platform rather than
a single point of delivery of a single feature.
Our goal is to enable operators and OEM to bring a product
to market efficiently and quickly.
And enable the end user to enjoy the new use cases
and the new services that those customers are
bringing to market.
Thanks for joining us.
We'll see you in the next episode.
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