Hi everyone I hope you're all well. So I have been keeping half an eye on the
saga over the past few weeks and while I could fess I have been a little bit more
focused on other things as I'm sort of not a big fan and most of the movies I
see involve this
or this
I have been quietly observing the mounting frustration of fans at the sort
of woke culture that appears to be emanating out of Hollywood nowadays and
trust me I'm irritated by it too so what happened here well Captain Marvel which
is the latest film in the MCU franchise is supposed to be groundbreaking because
it's the first one that has a female superhero in the lead now that's fine I
don't care and I actually don't understand why female superheroes are
pushed as generally groundbreaking nowadays Wonder Woman has done it all
before and so his Catwoman and you could even count Charlie's Angels in that
group I mean sure technically they didn't have superpowers but with the
stuff they do they might as well have the problem arose when brie Larson who
plays Captain Marvel made some comments about white men that drew some ire in an
interview with Marie Claire for which by the way she had hand-picked a female
black reporter with cerebral palsy to conduct the interview she stated about a
year ago I started paying attention to what my press days look like and the
critics reviewing movies and noticed that it appeared to be overwhelmingly
white male so I spoke to dr. Stacy Smith at USC Annenberg inclusion initiative
who put together a study to confirm that moving forward I decided to make sure my
press days were more inclusive so what is this study well whine back to January
last year when brie explained her reasoning at the crystal Awards. - earlier
this week USC Annenberg inclusive initiative released findings that 67% of
the top critics reviewing the 100 highest-grossing movies in 2017 were
white males less than a quarter were white women and
less than 10% were unrepresented men only 2.5 percent of those top critics
were women of color. - brie even posed a solution for
this horribly pressing global crisis. - but if each of the top 100 films in a year
added 9 critics that three underrepresented males three white
females three underrepresented females and the average critic pool
would match the US population in just five years. - but the comment that really
ticked off a lot of people was this. - I do not need a 40 year old white dude to
tell me what didn't work for him about a wrinkle in time it wasn't made for him I
want to know what that meant to women of color to biracial women to teen women of
color to teens that are biracial. - now it is hard to know where to start with this
trainwreck of a social justice speech first
I do understand her wanting a variety of people to view and review her movies but
she's doing that usual white leftist thing of assuming that all racial
minorities think the same which is hugely racist and also asserting that
the opinion of white men no matter how many years of experience they have in
film criticism or how skilled and objective they are in their critique
should somehow be made secondary to women racial minorities etc although she
did try to qualify her thinking with this. - am I saying that I hate white dudes
no I'm not and I'm also saying I don't hate white dudes and for the third time
I don't hate white dudes. - it's the equivalent of saying I'm not racist but
and of course the silliest thing about it is that yes while people's race and
gender etc may generate some varied life experiences white men can have the same
opinion as black women black men can have the same opinion as white women etc
she's also ignoring the reasons that most film critics seem to be white and
men which is firstly the usual trope of women taking time off in their 30s to
have children and either not coming back to the industry or coming back without
the years of experience to help them climb the ranks as for there being less
people of color in film criticism well that's arguably a demographic issue on
average minorities in America come from lower socioeconomic backgrounds and they
may not have had the chance to go to college because they couldn't put the
expense and a career in journalism generally assumes having a college
degree so if Brie Larson really wanted to see more people of color reviewing her
films or she should be advocating to improve this situation especially in the
black community so that more minorities actually have the facility to go into
these professions in the first place the whole thing just ignores reality the
other thing about the study that BRE mentioned in her speech is that its
methodology is a kind of shoddy as pointed out by Allison Wilmore in a
surprisingly objective take for a BuzzFeed journalist the study relies on
the online medium Rotten Tomatoes for its data where anyone can submit a
review obviously there's a need for a consistent source of data but this means
the report emphasizes who gets listed on Rotten Tomatoes as the problem and not
the deeper issue with making sustainably diverse criticism which is who gets paid
full-time part-time or freelance to write it the report actually concludes
with a call to Rotten Tomatoes to address the problem in criticism not the
outlets that employ people criticism doesn't come from Rotten Tomatoes Rotten
Tomatoes doesn't pay critics it's an extremely imperfect index if you want
criticism as an industry to be more diverse then attention should be
directed toward how to make paid jobs go to underrepresented critics needless to
say there was a bit of an online outcry about these comments so much so that
Brie's words got somewhat distorted with people asserting that she'd said Captain
Marvel was not made for white men now while she didn't explicitly say that I
can understand how people drew the inference thousands of people jumped on
to Rotten Tomatoes and IMDB to post negative reviews before the movie was *It was not reviews but people clicking 'not interested'*
even released to the point where Rotten Tomatoes actually removed the option to
leave reviews before a film had opened of course this was put down to angry *It was not reviews but people clicking 'not interested'*
misogynistic racist white men being annoyed that a superhero for once wasn't
a white male but that's just not the case I think the reason that people were
just so frustrated about this was that one brie Larson was able to get up there
and openly denounced a segment of the population and not only just get away
with it but be applauded for it and two people are sick of it they are so sick
of white men being the scapegoats of society particularly when the propaganda
is coming from the star of a movie of a franchise which has many many many white
male fans so as per what usually happens in
situations and online boycott campaign began in the form of the Alita challenge
-hi Marvel Poso here y'all remember me guys it's time we had a chat we are sick
and tired of you and your parent company Disney cramming your
SJW bull crap down our throats we're gonna stop giving money to people who
hate us we're gonna stop giving money to you until you start leaving the politics
at the door that's why we're launching and it's already been launched on social
media the hashtag Alita challenge this Friday March 8th go see Alita go see a
real movie with a great female lead. - however despite all of this so-called
controversy and calls to boycott Captain Marvel has done just fine at the box
office in fact it raked in four hundred and
fifty five million dollars on its opening weekend Elite a challenge and
negative commentary be damned and that's because and now this is a bitter black
pill for people to swallow this kind of franchise is big enough to withstand
that kind of boycott in fact the producers were probably thrilled with
all the negative attention because it made the movie even more visible to the
general public and since most people actually really don't care about the
culture wars that much all they saw was the name captain marvel everywhere and
it simply reminded them to buy their tickets
the same thing happened with Nike after the Colin Kaepernick incident not only
did it not lose millions of dollars in sales its stock actually went up saying
with Gillette since that a very irritating commercial which caused quite
a lot of people to call for a boycott it has reported zero negative impact on
sales in its second quarter report most people don't care and these companies
are so huge and powerful that it's like throwing stones at bulletproof glass so
if you are genuinely angered by something that a large company has done
be it Nike or Disney or anything else and want to send them a message by
hitting them in the wallet which is where it hurts the worst thing you can
do is make noisy calls to boycott on the Internet you are only giving them free
press you cannot speak out publicly about these things while also having an
effect on sales unfortunately you need to choose if you'd rather speak out
about it and don't really mind whether the company tanks or not then do so but
if your goal is to truly hit the company where it's critical then sadly your best
bet is not to say anything on the internet and just quietly and offline
encourage your family and friends to boycott you cannot do both and while I
know this is a little weird coming from me since I continually talk about these
things I commentate for a living so I'm kind of
stuck I have to make the choice to raise awareness rather than hit sales if I
wanted to if I didn't talk about these kinds of things well I wouldn't be doing
my job if a company is small enough calls to boycott will have their
intended effect but Disney and Marvel are sadly powerful enough to well and
truly withstand this kind of stuff so if you want to have an effect
well stealth is unfortunately key if you liked that video please remember to like
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