Do you have a business, but you are struggling to make money? Well, in today's video, I am
going to give you 15 different digital products ideas. So that way you can start monetizing
your expertise and making money today. So if you want to know exactly what these digital
products are, so you can start making money and keep on watching. The great thing about
the internet economy is that it has decreased the barriers to entry and made them so low.
So that way almost anyone with a business or an idea can start making money using the
internet. And one way to do this is through digital products.
*typing* [What are digital products? [Digital products are intangible goods that exist in
the digital form. So you don't have to go through all the work of creating a physical
product, about managing inventory, as you would with traditional businesses. It's not
like you have just 200 units and once you're sold out, you're gone and you have to wait
for more to be created. In a lot of cases, there are no constraints on how many of these
you can sell because they are digitally created. And basically every order just multiplies
a new digital product, it is fantastic. It is very lucrative. So with that basic understanding
of digital products and the definition, let's dive into the different types of digital products
that you can start creating right now. Now the first digital product is eBooks. eBooks
are pretty straightforward and they have been around a long time. The reason is they can
be very profitable for entrepreneurs and small businesses.
Very simply an ebook is a digital book that someone can download and then learn about
a certain topic. Most of the time, these are presented in PDF format so people can keep
them on their computer or their phone, but it is just a digital form of a book. And for
the most part, these don't have to be as long as a normal book, these can be anywhere from
10 to 20 pages to even a couple hundred pages. It really depends on you, but really with
all of these digital products, it comes down to content. What content or knowledge do you
have that you can package into a book format so someone can purchase and then learn the
principles inside. And the content is really up to you. You can do things that are very,
very specific. For example, how to start your own mobile pet grooming business.
Or you can do things that are more broad, like marketing tips or whatnot. Really, whatever
you and your focus is, is what your ebook can be about. But remember you have to be
solving a problem for something that people need. So in determining any ideas for these
digital products, you really should start asking your audience or listening to what
your audience is asking you. If people keep saying, "How do you do that?" ""How do you
do this? "Can you break down this?" Then you might want to take that knowledge and turn
it into an ebook. So that way people can purchase any time that they ask. Another way to create
eBooks is if you have a blog and you have a variety of posts on a certain subject, let's
say you did a series on email marketing. You can then repackage those blog posts into an
ebook and sell it in a very concise manner.
Now, I know you're saying "Well people can just buy it for free on the blog, why would
they they purchase it in the eBook form? You would be surprised. People are actually willing
to pay for the convenience of having something all in one place versus having to sift through
your website and find bits and pieces here and there. And just like the length of an
ebook can vary. The price of an ebook can vary as well. I've seen eBooks price, all
sorts of different things. I've seen a dollar eBooks anywhere to a hundred dollars eBooks
that is really up for you, decide based on how much content and information you have
in the book. A really great example of the success of eBooks is Pat Flynn. If you don't
know Pat Flynn, he's an amazing entrepreneur. He was an architect that actually was fired
from his job. And in architecture, there is a certain certification exam that you can
pass called the lead exam. And so he passed this exam and what he was able to do is he
packaged all of his information and study sheets and information into an ebook that
people who also wanted to pass the test could find, and then purchase themselves.
Another example I love of eBooks is Busy Toddler. This is an Instagram account that I follow
that has tips and tricks on how to keep your children, or your toddlers, entertained in
a very educational and fun way that doesn't use screens. And so what she does is she basically
took all of her different tips and activities, and she packaged them into an ebook that you
can purchase. So you can have all of her best activities all in one place. So whenever you
need an activity for your child, you just pull up the eBook and off you go, and yes,
I did purchase this. And it's amazing. All right, the next form of digital products is
the masterclass. This is basically a video of a presentation of you doing on a certain
subject. So let's say "how to use Photoshop and learn Photoshop in 60 minutes", you can
do a presentation on that and you don't even have to be on camera for this.
You can just have some basic PowerPoint slides and maybe a screen share if you want. But
basically it is the material in the masterclass that people are paying for. So you can do
this masterclass once, save the file. And then if people want to go back and purchase,
then they can go back at any time to get access to your masterclass. Pretty awesome, right?
All right. Next up is courses. This is the big sister to masterclasses. Masterclasses
are really focused on one small section while a digital course has a variety of topics that
you are teaching someone to master. These are longer, there's a lot more video modules
and worksheets and activities for you to do because you really want someone to be able
to go through the course and become a master. There are digital courses for everything.
Nowadays. For example, I have a coaching client who is a violin instructor, and she has a
beginner violin course, specifically for adults, for adults who never got the chance to learn
the violin when they were in high school or elementary school, but they want to learn
and develop that skill. now
She has an entire course that gets you through all the basics and leads you up to be able
to play twinkle, twinkle little star. So that is an example of a great course. That is very
specific it's to a very target audience that teaches specific skills with a specific outcome
in mind for the student. Like I said, courses can be very short, but they can be very long,
while other courses may have the material dripped out over the course of a few weeks.
It's up to you how you want to structure it. But basically you have the course, people
can then purchase it any time and go through the course that way. Now another example of
a digital product that you can do is an audit. An audit is where you will review someone's
product or service and give feedback on what is working.
What's not working areas of opportunities, things that they can improve on things that
they should stop doing. So on and so forth. This isn't as much a passive income as some
of these other things that we've been talking about, but it is still a great digital product
where someone comes to you, you look over and then you provide them an audit or report
or a breakdown. Maybe you have a call where you then present the findings to them. In
my business, I do audits on YouTube channels. So if someone is struggling with why they
aren't getting more subscribers or more followers and reviews, then I go in and I do an audit
on the YouTube channel. And then I present my findings to them on areas of opportunity.
So that way they can start dating traction on their channel. All right, next up are detoxes
or cleanses.
People are always wanting to improve their lives and to get better at something. And
so a detox is a program that someone can buy into, so that way they can get the desired
result. For example, if you are a nutrition coach, you can have a detox on how to quit
soda, and you would have a series of steps for someone to do at a program. It might come
with an ebook that they can follow the steps, but it's basically your formula on how to
cleanse or detox from soda. So you can get rid yourself from soda. Or for example, how
to detox off of coffee. These are very popular in the health and wellness space, but these
don't necessarily have to strictly be about that. Think of something for your audience
that your audience needs to detox from. Maybe it's social media, maybe it's phone, maybe
it's an addiction of some sort.
There are a lots of opportunities for you to sell a detox. And then to have someone
go through that program in that way, this is a little bit more self guided. You're not
necessarily going to have be like a digital course where you're going to have videos for
them to walk through, but you might have worksheets, but you will have your own proprietary steps
or process where if someone does all of these things, they will have the desired outcome.
All right, the next digital product is promotions or sponsorships. So these are things that
you can have on your Instagram, on your YouTube channel, on your website, where someone buys
for placement of their product, on your channels. It's up to you, how you want to structure
this. There are influencers on Instagram and all around the world who make big bucks on
this. So it is very popular and fantastic digital product companies might come to you
wanting an Instagram post.
They might want to sponsor o ne of your videos or a company could rescan your website for
a day and have their branded logo up top. For anyone who visits your website, there
is a variety of different ways that you can do this. You can even do it for your newsletters
or your email lists, whatever you do, make sure that you do disclose that this is a sponsored
post and be sure to follow the FTC regulations for sponsored posts. If you were in the U
S and if you were in a different country, follow your country's laws and regulations.
I am not a lawyer so please don't take this as legal advice. So talk to a lawyer and they'll
help you out. Depending on you and your influence, you may be able to charge a lot for this or
even a small amount. Don't think that you have to have hundreds of thousands of followers
or subscribers to be able to have sponsored posts. You can have a very small following
and brands are still willing to pay a small amount to get their product in front of your
audience.
With promotions and sponsored posts, brands can come up to you. They usually approach
larger influencers. However, if there are brands that you want to become sponsors, you
can approach them and suggest ideas for a collaboration, a sponsorship, or a promotion.
All right, next up is email challenges. This is similar to detox or cleanse, but it doesn't
necessarily have to have that detox or cleanse result. It is just a challenge that someone
signs up for to motivate them, to get something done. I've see an email challenges where you
sign up and they will teach you how to build your email list up to 100 subscribers. And
so what you're going to do is you'll sign up for the email list you will pay. And then
over the course of the challenge, you will get different emails. I've seen email challenge
is about manifestation, or they teach you the principles of manifestation and how to
bring them that into your life. There is a variety of topics that you can cover in an
email challenge. I do not want you thinking for any of these, "Well, that doesn't apply
to my business." "I can't do that for my business."
Yes, you can. If you have something that people are willing to pay for, these 15 digital products
that I'm talking to about are just different ways to package and sell that knowledge. Some
require a lot of work, some require a little work, but whatever it is, these are ideas
that you can do right now to sell your knowledge, to help people who need what you offer. All
right, next up is worksheets. These are downloadable items that people can print out to complete
tasks. I've seen people do this, where they have daily motivation worksheets that you
can download. And every single day you fill it out, or maybe you have your own unique
way of doing productivity or to do lists. People who want to know your system of how
you get stuff done, can then download this worksheet and they can print it off every
single day and they can complete it or every week or every month or whatever your business
or product has, or they can just do it online.
But it's just a worksheet that allows people to data dump and to get stuff done. If you
have a home organization company, you could have a worksheet that goes through each of
the rooms in the house, and it breaks down the different things that someone would need
to do if they were to declutter their house. All right, next up is templates. Templates
are crazy and people love them. I see tons of templates on Etsy for things like birthday,
party invitations or wedding invitations, basically a template is something plug and
play where you do all the design elements. You do all the hard work and someone can then
just go in and change certain elements about the template to relate to them, and then they
can print it or use it for their own means. These are very popular with email sales funnels.
People know that they need an email sequence and an email sales funnel, but they just don't
have the time, energy or resources to create it themselves.
So you can actually sell them your email scripts, and they just plug and play and put in their
information, their product, their stories, and customize it to their own needs. All right,
next up his stock images and photos. So if you are a creative and you were a photographer,
or you were a designer, you can actually sell your work to stock photography and stock image
sites. So that way people can buy it. And I know this section is all about stock photography,
but it doesn't necessarily have to be stock. It can just be your photography or your prints.
For example, one of my favorite artists is Brittney Lee. And this was a print that she
had in her shop. Now, this was a print that she actually had the print and mailed it to
me. But if you were an artist, you absolutely could have a print like this, or a photograph
where people just have the digital rights to print on their own.
I have a few photos in my home where I just went on their website. I liked the photo.
I bought a digital version of it. And then I was able to print on my own. But for the
photographer, that was pretty hands off because they didn't have to do any of the printing
or shipping. They just sold the right of the photograph for me to use it. All right, next
up is principles. These are things that you give people digital access to that they can
just print out on their own. So let's say you are a party planner and you have all sorts
of ideas on how to throw a fun party for your family. So let's say someone wants to do a
Tangled inspired birthday party. You could have a ton of principles of different banners,
maybe pin the nose on Eugene principle, that someone could print out for a fun game, anything
like that, where people can just buy it from you and print it on their own and off they
go.
All right, next up is planners. Planners are huge. People love having a system to help
them be organized and motivated. For example, Rachel Hollis, this is her start today journal.
And basically what it is. It just has a few prompts that you go through every single morning.
Now, again, this is the physical version of the product, but if you wanted to do a digital
product of this, you basically would create a digital planner that people could then go
and print on their own. All right, next up is a membership site. This allows people to
have exclusive access to you and your content on a monthly basis. It's a way for you to
share your knowledge to a larger group of people without having to do it. One on one,
it's much cheaper than if someone was to do a one-on-one consult with you, or even if
they were to buy a course from you, which is why people love it, because it gives them
instant access to a lot of your content. And even to you in a digital setting, one example
of a digital membership is Jade Bennet. She is an interior designer and she has her Find
It subscription, where people can have access to all of her masterclasses that she's done.
A lot of her eBooks. They have a monthly coaching call with her, where she's able to help people.
They have access to her where they can ask her questions and she will help them with
ideas for their home. So again, I know you're thinking,
"You're interior designer. Don't you have to go to their home? Don't you have to see
their space? Isn't that a very one-on-one consultation?"
Absolutely not. Jade, for example, has knowledge about interior design, how to make a place,
a place where you love, where you live and live, where you love. And she shares that
in her membership. So people who are wanting to have that in their life and in their homes
can sign up and get access to all of that information. All right, next up is spreadsheets
or progress trackers. A lot of times people want to track their progress on something,
or they want to have a spreadsheet where they can just fill in their numbers and it spits
out the results through a formula. And the problem is a lot of people don't know how
to create that, but you and your expertise, you can create a spreadsheet or you can create
a tracker that someone could just buy the access to and boom, off they go, and they
can just use it for their own.
This is very common in the health and wellness space. You can do a weight loss tracker or
a body mass tracker or an exercise tracker, or if you're going to be financial freedom
space, you could create a budget spreadsheet, or people can easily go and put in all of
their income and expenses and have a budget right then and there. I know when I first
started budgeting, I created my own budgeting spreadsheet. And if I wanted to, I could have
sold that to other people. So they had the tools, they had the spreadsheet, but for them,
they wouldn't have had to waste the time, getting it set up, putting in the colors,
making it pretty, putting the formulas, making sure everything works, right. People are definitely
willing to pay for things if it saves them time, money, or energy. All right, those are
some digital products that you can start using right now in your business.
I gave you a variety of different types from very small and easy to bigger and more complicated,
which gives you a range that you can charge in your business. This allows you to have
multiple income streams and a lot of times, very passive income streams, which is very
helpful in business to have, because you're not just trading time for money. If you found
this helpful, and you're now going to create your first digital product, give this a like.
I want to see if we can get 500 likes on this video. So help me get there. And also let
me know down below in the comments, what is your favorite digital product? What are some
digital products that you have purchased that you found really interesting or informative?
This will help give all of us different ideas on how we can start implementing digital products
in our business. And of course, if you like this content, be sure to subscribe. I appreciate
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time a new video drops. That's all I have for today. And I'll see you next time. This
will help give other people ideas on digital products that they can use. This will help
give people this will help give some of the other viewers this will help give this will
all help give us this will help give us this will all this will help give us.