here in the uk the inflation rates are highest they've been in 40 years and the stock market
looks redder than a baboons backside. But as graphic designers and creatives
does this matter to us and what does the future even look like but this video is here to help you
come out the other end of a recession or possible recession even stronger than before and of course
survive the recession learn more about the awesome workflow tool Milanoter later in today's video
and also how to sign up for free with a no time limit period attached.
But firstly and might I add briefly, what even is a recession? There have
been multiple different recessions across the last century and are categorized mainly
by a nation's GDP decreasing negatively. So that does sound pretty boring i know,
but basically it means that a country isn't actually growing at all from an economical
standpoint and i did say this would sound nerdy but it is important this leads to
less consumers spending money which of course then leads to businesses earning less money and that
results in the whole country just shrinking and coming to a halt now the duty parts the role of
a graphic designer is not recession proof let me repeat that it's not recession and this is because
when businesses start to feel the pinch financially so they realize they need to
reduce costs to prevent their business from ultimately going bust they begin to lay off
staff and reduce spending and one of the easiest people to let go is a graphic designer from the
expenses sheets pretty brutal i know but anyway of course if consumers are spending less money
due to inflation and just a lack of money in general why are companies going to spend
money on marketing and designers actually there is something wrong with that statement and that logic
it really doesn't have to be doom and gloom press designers businesses
need to earn money recession or no recession right so what if a graphic designer could actually help
bring in more revenue due to clever marketing and clever designs wouldn't that be beneficial during
rough times as you see in a recession let me spin it this way if say for example a supermarket
releases a kind of advertising campaign where they say that they know that everything is going
up in price in the whole country but their supermarket are keeping prices low wouldn't
that be appealing to consumers during a recession it's that mentality that can be very helpful to a
company or brand during a recession so if you have regular clients that you're working with during
a recession maybe talk to them in a serious way about this kind of mentality of marketing during a
recession to appeal to consumers a lot of people including actually some businesses think that
graphic designers are here to make things look pretty that's not actually the case we're here
to solve problems and when you can solve a problem for a business that means the business runs more
efficiently and then they make more money so try to work into your pitches and your portfolio
of how you are going to be more beneficial to them during a recession understand your clients
pressure as a business owner during these kind of hard times and then appeal to that and make
sure you demonstrate how you can solve problems for them in a recession providing you do actually
have those skills in the first place of course one somewhat hidden repercussion from a recession is
that obviously businesses and business owners want to stay away from risk as much as possible
this means that when choosing graphic designers they will opt for the more reliable designer
they will go for the portfolios that have experience and demonstrate skills in a very solid
way so in essence a recession will actually weed out more of the weaker designers and that means
that you have to double down on your portfolio and how strong you come across in that portfolio you
want your portfolio to use more confidence than ever before now i do promote that niching down
in a niche sector is very very profitable in the long run and i do agree with that
but in a recession it will actually help to maybe expand your skill sets and your sort of revenue
so maybe open up your services to other skill sets that you have be it's coding illustration or even
something like package design whatever it is try and market your skills and get money for
those skills and again do this while keeping in mind that you want to market yourself to
a potential client with the whole recession thing in mind and aside from actual design jobs you
might want to do something like take up teaching online or in person teaching graphic design you
can even do something crazy like start a youtube channel but i'm not sure why you'd want to do that
love tea but also think of ways that you could monetize your graphic design skills and make money
as a designer and a creative that's aside from actual design client jobs now stepping away
from the design world for a moment this is what i'm doing here at satori graphics there's one
major law in the financial markets that you need to know and that is yes they crash and
they hit recessions but they always bounce back during a recession things like stocks
property cryptocurrencies will all be a record lows and basically on sale the news and the
people around you tell you that the world is ending everything's going to zero and that's it
but that's never the case in fact it's the perfect buying opportunity top investor warren
buffett is famous for saying when everybody is greedy be fearful and when everybody is fearful
be greedy when markets are at historical lows this is when you need to be greedy and possibly buying
things if you have money in a 2008 recession or credit crisis warren buffett made many different
purchases one of them was perpetual shares in goldman sachs which he spent five billion dollars
on as of today making this video those shares are five times more valuable than they were when
he bought them now i'm not a financial advisor and this is not professional financial advice
but i am going to dollar cost average into multiple different assets when things get really
really low the recession is going to cause a lot of businesses to go bust so you want to choose
your investments wisely let me know if you're preparing for the next recession because it will
come eventually and the economies look pretty dark at the moment are you concerned about it or do you
feel really cozy and secure now i've been a firm advocate of millionaire for three years and if
you've been subscribed to my channel for a while you will know that miller note is a bit different
to traditional software now it's more like working on the wall so to speak in a creative studio
it allows you to map out your projects collect all of your ideas and inspiration in one convenient
place and it also allows you to collaborate with your colleagues or your clients in real time
so i've been using millennial for the past three years to keep my creative projects organized and
this awesome tool is available for free with no time limit so if you haven't done already
sign up for free using the link in the description box below and start to streamline
your graphic design workflow today and until next time guys design your future today peace
you