In this video today, we're going to get straight into setting up a Shopify store in 20 minutes
the right way. There are a lot of Shopify setup guides out there that are unnecessarily long in
my opinion, so in this video we're going to go step by step in correctly setting up a new
shopify store within 20 minutes on my screen right here so let's start the timer right now and place
it on screen somewhere here and let's get stuck straight into it so the first thing you want to do
is you want to plan your store for success this is the first thing you need to do before even getting
shopify so as an example here i'm using this alibaba.com product uh it's a center candle it's
called a la belfie candle so we're going to go with that brand name so the first few things we'll
need is your logo your brand name and your url so once you have those things make sure that you can
make sure you use a logo maker a designer or just use a logo mock-up generator right here
as an example this is from placeit and then once you have that create your gmail account and then
this is a really important step before you even move on to a shopify store which is use a
brain map or a mind map or a site map whatever you want to call it but essentially this is a
free tool you don't need to use the paid version it's completely fine if you use the free version
it's called mockups.com and this is an example that i was working on before the video so this
is an a sitemap essentially for labelfeed candles and as you can see on the left hand side i've
built out the products categories collections etc super easy tool to use you can click this arrow
here and you can start to build out the site map but this is really important because you want to
have a structure for your shopify store before you start to build it out this is a planning process
and it's so extremely important once you have built out your site map then we're ready to go
and start building out your shopify store keep this super super simple as simple as possible
because if you have more pages actually the shopify store is going to slow down and the
site speed score will actually decrease so just be super wary of that now once you're ready to go
we can now finally get our free shopify trial so if you want to support this channel feel free to
use the link down below i really appreciate it in advance it will lead you to this link here and you
can grab your free 14 day free trial where you're able to build out your store once we have this
link here we're going to enter our email address so the email address i'll be using that i've just
created is labelfee.co gmail.com and then click start trial and then enter in your password
label fico and then let's get started it's going to ask you uh these simple questions
are you already selling blah blah blah i want to skip this in this case because it's not important
right now but what is important is you need to add an address before you get paid so let's add in our
name here and our address so once that's filled out we'll click enter my store and then we can
start to move on to the next process so now we're inside shopify we can start to build out this
store so you can see here that shopify has tips to get you started in a process to get you started
we're actually going to bypass that and do it our own way specifically so we're going to skip this
and the first thing we're going to do is build the foundation so the first thing you want to do
is click the shopify theme and set that up first so go into online store and click themes down here
a common question is what theme should i use what should i set uh what should i use to begin with so
i recommend that you use the new online store 2.0 system as you can see here you can see that
it is the uh specific online store 2.0 system with this specific um icon here and what this
is is it's essentially a new improved platform that's built by shopify and it is far more um
efficient in its performance so i would recommend going with this specific theme here called dawn
i'm going to add it to the theme library if you have a larger budget and you want to pay
for a theme one of the ones that i recommend particularly for larger stores is called empire
so it's 300 usd by no means you need to use it dawn is more than enough but for those who want to
pay for a theme this is the one that i recommend so once we've selected a theme you'll just want to
leave it there for now the second thing you want to do is jump into preferences under online store
and then start to build out your title and the social sharing image for this website so
what i recommend you do is have the store name at the in the homepage title obviously
and then have a tagline there so in this case it might just be you know homemade candles
super sweet and simple home page made a description just build out a larger description
of your store here i'll leave a placeholder and the social sharing image is essentially if you
if someone sends this link of your store over facebook for example this is what is going to
appear as a preview so it's really important that you have a nice image of your store or your logo
in this specific section so go ahead and upload that and then you can forget about
this at the moment the rest of the preferences at the moment what we're going to do next now
is then go over and create a custom domain this is really important you do not want to you do
not want to use the myshopify.com domain name this is important so a really simple way to customize
this donate main domain name is to click buy new domain directly through shopify so as you can
see it's going to tell me whether or not this is free and if it is free it's going to be 14
usd per year so as you can see it is free so i'm just going to click buy and then it's going
to guide you through the process of adding that into your shopify store it's pretty simple so if
you don't already have a payment method go ahead and insert that in so therefore you can buy your
domain address now the next thing you want to do once you have your domain address you want
to go into navigation and this is where you want to start to begin to build out your menu systems
so we're going to refer back to this sitemap that i've built right here and this is why building a
sitemap in advance is so extremely important now you're going to insert in every menu that you need
so you can easily click add menu and then let's create you know a menu bar at the top and then
create these new menu items so you know home page for example then you're gonna have your home page
and that's gonna be one um that's gonna be one menu item up there and then i'm not gonna build
it out in front of you right now but it's really pretty self-explanatory you're just gonna build
out every single menu item that you need in your specific store so for the top and also for the
bottom at the footer and so now we have the menu ready we need to build out the body of
the skeleton to do this you're going to go into pages now online store and build out each page so
for example if you have a an about us menu at the top then you're going to build out an about
us page this is where obviously you know you talk about your business so you're going to add in a
description of your of your business and an image or whatever you think suits you and your business
so you're going to click save and start to build out each of these pages and then you're going
to go back into navigation and start to link out these different pages to your navigation
so that's pretty simple so far now once we have our navigation ready to go our page is ready to
go the next thing you want to do is make sure that you have your legal settings ready to go the legal
settings the easiest way to get there is just type in legal in the search bar and it will direct you
directly to the exact page that we're looking for so having a refund privacy policy in terms
of service is so extremely important in e-commerce and luckily with shopify you're able to generate
automatic templates so you want to make sure that you click create from template create from
template and make sure okay these are obviously just templates you need to ensure that they make
sense for the country that you're from and that you're adhering to those laws and then ensuring
that they're customized to your use case now we have the foundation of all the pages ready to go
we now need to of course add in the products so to do this you click products right here on
the left hand side and then click add a product make sure that you have your images ready to go
and your product description ready to go and then a title for your product name so label label fee
signature candle let's just call it that so i've uploaded some media images from the alibaba page
and you want to make sure that your key product hero image is at the front so
this one looks the best right here and that's what i want to feature as the first image so i'm going
to drag this over here to the front if i can do this there we go and then you're going to go down
here and add in the price so this will be 30 if you have a compare at price so for example 50
what's going to happen is you're going to see a discount so you're going to see a strikeout
of 50 down to 30 dollars so that's for those who want to add a discount to this product
we're going to click save real quick and if you want to add variance if you have multiple variants
of your product then you're going to go ahead and click this box here and start to build out the
different variants in this case we're not going to ensure that the shipping and customers information
is all ready to go again this kind of depends on which what sort of supplier you're working with
if you're sending out these products yourself that's going to change the shipping arrangement
then but one thing i really want to recommend you do is ensure that you have tags on this product
so tags are so important because it allows you to automatically create collections and i'll show
you what i mean right now so if i add a tag for this let's type in white candle collection um and
then now it's tagged with white candle what you're going to do now is create a collection so this is
let me save this real quick first this is really important for those who are selling multiple
products if you're just selling one product and it's just a one product store then that's
completely fine but this creating collections is so extremely important for people who are selling
multiple products so what we why we tagged that product is because if we go down here and click
product tag is equal to white white's candles for example you're going to click save then every time
every time you have to add a uh title first so every time you have new products coming
in and you tagged a specific product then it's automatically going to generate that product and
add it into this collections page and therefore we can start to build out different collections
automatically without manually needing to add them into your collection pages or new pages
they'll automatically update as soon as you add that tag into your product so that is something
that i highly highly recommend that you do now once you have your product set and ready to go
we're now going to add our shopify payments so easiest way to get there again is type in payment
and then once it loads click payment provider settings this is how we're going to get paid
so ensure that you have your different business banking accounts ready to go you have paypal ready
to go and then what we're going to do is complete account setup for both shopify payments and paypal
why do you need both some people ask well this is going to help with conversion rate it gives the
customers more reason to convert a more choice to convert i should say whether they want to
use paypal or their credit card or whatever it might be so i highly recommend that you use both
complete account set up and you're simply just going to follow each of these steps ensure that
all your personal details and business details are accurate this is so so so important okay and then
product details this is also need you need to make sure that this is accurate because this is going
to be financial information that is going to be sent to your banking institution and then your
billing statement this is what is going to appear on your customers credit card for example or their
financial institution so again you need to make sure that this billing statement coincides with
your brand name otherwise it's going to confuse people and then of course your banking information
where is your funds going to be deposited every time a customer pays for a product so
same same process with shopify shopify payments as is with paypal so make sure that you set up those
two payments at the very least so once you've set that all up we're now basically almost ready to go
because we have our shopify store ready to go we have our pages ready to go our products and our
payment system next few things we want to do is then create our sales channel so as you can see
this little plus sign here we're going to click plus and by clicking that little plus button this
is how we're going to add sales channels and get your product in front of people so there's a few
uh different channels that we can use here as you can see we can place your products onto ebay
we can place it onto google facebook pinterest etc etc so i highly recommend that you obviously
obviously use the biggest platform such as google facebook ebay if it makes sense to you
so go ahead and select those channels and set them up but of course the by far the biggest
way to sell real quickly when you set up a new shopify store is using ads via facebook snapchat
or google ads it's up to you i'll leave a link to some free i credit down below if you want to
start advertising your new products in your new shopify store and we're going to stop the timer
there hopefully that was under 20 minutes but at this point you have shopify set up correctly
ready to go but there is obviously one more glaring thing that we haven't gone over
store design and this is so extremely important this is going to take a little longer than 20
minutes so i'll leave a link to another video i've created all about store design and how to get
your shopify store looking nice and attractive to increase sales on screen and in the description so
as you can see the planning process of your store is very important i feel like a lot
of people glance over this process so ensure that you have your site map all ready to go
and that you do spend the time to build out these different processes that we've that i've guided
you over in this video so in each step make sure that you pause the video and start to spend time
on those pages on that product description and whatnot so you have the foundation ready to go if
you're someone who just started their e-commerce journey and you really want to fast-track results
and help guide you through the process by someone who has built multiple six-figure ecommerce stores
i'll leave a link down below to e-commerce mastery which is our mentorship and community program
drop a like and subscribe if this video has helped you out and as always thank you for watching