on page SEO 2014
hello and welcome in this video session
I'm going to show you how you can target keywords
and search engine optimize your web pages
regardless of the online be industry that you're in
the fundamentals of the SEO does not change
meaning for each web page that you have
you need to optimize it individually means
each web page that you have needs to be
targeting different keywords the reason that you have your website is
so that you can sell your products and sell your service
that is a reason that you want to attract more web traffic
to your website if that's the case
when you start thinking of search engine optimizing your
web pages you need to start thinking I need to
target keywords I need to optimize my
landing pages but do so treat each
landing page as if as
important as your homepage
because I see this honest mistake made a lot
meaning there are many SEO information out there they tell you to just
you know optimize your main
home page and they tell you to treat your other pages as if
they are not as important as your home page
or they tell you to get backlinks to your home page
you know let's say get 10 backlinks
to your home page and just get one for your
other pages well that's like that's not
smart right because regardless of how many different web pages that you
have for you to target
more and more and more different keywords you need to treat
each page on its on
merits now knowing that then we can move forward
and then understand this fact
when you're naming your web pages for your on-page SEO
do not go pass more than three
keywords name you name your URL's it doesn't matter what
online industry that you're in best way
to search engine optimize your web pages is that having
keywords in the URL portion of your
web document cause that is one of the strongest
signals that Google looks at so therefore
if you have web pages and you're not ranking
perhaps it's time to create new ones and do so by
including keywords URL portion for your main website
do not go past three keywords per
your web page now you may be
in an online industry that may be different right because every
online industry is different so to speak and every web page is different
every website is different in every sense of
the word different now having said do not target more than
three keywords when naming your web pages
you can utilize folder names
and place name your folders with the keywords that
you're interested and then extend
the keyword that you've chosen to target as you see in this example
you can then target more than three keywords
in this sense but at the end of the day do not
name your URL's with more than three keywords you're targeting now
you may be
in an industry that you wanna target long tail keywords you may
offer reviews let's say you're selling let's say
computer products or parts and so on
well if that's the case you may want to look into
reviews cause your potential customers are searching for things like that right
so before they buy a let's say 24 inch
LCD Acer monitor or Asus monitor
they will most definitely be typing in reviews
so therefore if that's the case you may want to
target longer tailed keywords well
if that's the case I strongly encourage
to start thinking about blog
portion attached to
your main online business because blogs allow you to target
long tail keywords as you see in this example and with
blogs there's actually no set limit as far as
the amount of keywords that you can have in the URL
portion of your web documents
now that we understand all this on page SEO
is very easy despite what
some search engine optimization gurus make you believe
you should never think of things like ohh I need to have
so many keyword density that is really stupid
information keyword density hello the
only reason you have a website is because you want to convert
whether that conversion is to get more leads more phone
calls more sales that doesn't matter
conversion is conversion okay at the end of the day
you bring people through Google
cause Google is your bridge SEO is the building blocks for that
road and on page SEO as you see in this example
is very easy now because we've taken three keyword
rule our URL that doesn't mean
you can target more than three keywords
what if I wanted to target 5 keywords
well if that's the case you choose keywords intelligently
okay as you see here
in this title of a web document
you can expand that into 4 and then
5 along these lines because your
web title it sends a strong signal to Google
just imagine a book right and title is like a chapter name
your URL
portion is like the book name so
have your titles intelligently have your keywords within it
as this example you can target more than three
keywords in fact depending on your online
industry for each word that you have on your
website allows you to rank for it
so think of SEO and on page SEO
but think of it in such way you're targeting
keywords and then you present your website
by having keywords in your URL
keywords in your title but one thing that you must
understand when it comes to creating titles
have your keywords yes but also
communicate
call to action so to speak for higher click-through rates
because Google keeps track of all these things so therefore if you create your
titles probably what will happen is when people search Google
your website will come up let's say you're on the third position
if you create your titles probably what will happen is
you will increase your click-through rates and by doing so
Google will automatically will move you up
so therefore as you can see on page SEO
titles are extremely important as well
meta description if you don't know what these are
I have more tutorials for all these things I'm showing at the moment
more in depth so to speak meta description
is visible to user
agents like Googlebot
what you can do is include your keywords
within your meta description but once again meta description
rather works like the title of your web
document because Google
Google will show this in its
search results when people search for some keywords that
you will be ranking for so have your keywords within it
but also talk about what your web pages offer for higher
click-through rates but once again
you must include the keywords that you're targeting
next part is having navigation
menu that needs to be clearly visible
within it utilize some of your keywords
within your nav menu's
then heading tags
heading tags are extremely important
think of it is like a subheading
of your chapter in your book so therefore
include your keywords within your
and then utilize your
images and if you take your time in read
through information that you're seeing on the screen
you will see how combining
all these page SEO elements
once you do so along these lines
utilizing heading tags as well heading 2 if
content allows you images
you need to have images which website doesn't have
images but when you have images you can
search engine optimize it along these lines
targeting keywords that are related to your
online industry now that we know how we can
search engine optimize our web pages you can see
its simple
even know you know you don't know how
to create web pages for example and
if you're a one man show or one woman show
and you know how to just put out content on a
content management system like WordPress or Joomla
it matters not because on page SEO as you can see
is very easy having all the details
in place so that when Google comes
looks at your entire web page
it understands what in the world you're talking about
so forget about keyword density create
web copy that
informs your visitors of the products or services you are selling
communicate effectively and having
just basic things like this in place is all you need to do for your on
page SEO now
once again I created this particular slide as a bonus for you
okay now search engine optimizing
optimization is easy as you now know
on page SEO its a five minute job really
once you practice it'll be like second nature for you
but you know SEO
is one part meaning bringing web traffic
that is qualified meaning you target
proper keywords and become in the
first position of Google well
that's only the half story because once again
you want to bring web traffic so that you can convert
so then you can grow your online business well
if that's the case as you can see
don't just focus on SEO part only
when you combine the expertise I'm sharing with you
not only you will rank but you will also see greater
conversion results okay navigation structure
is important for Google SEO and rankings
anyway but it is also important for your user experience
when people come to your website come to your website
for a reason
whether you're selling some thing offering services that doesn't matter
they come to your website to find answers to
their questions your heading tags
you don't just put keywords and leave it at that
because then you're just optimizing your pages for Google
and not your customers
Google doesn't like cause it can work things out and
you use heading tags simply to grab their attention
headings tags are there so that you can pull in your potential
customer to read the next sentence
utilize images original videos that are
original but do so utilize images so that
it communicates emotionally it arises
emotional senses within your visitor
now when you create your web
copy do so thinking hmm
I have my potential customer in front of me
have that one-on-one conversation before you even write the single word of web
copy
and then what you do is be direct
because you know your online industry you know your products and services
if that's the case that's why you know your potential
customers came to you
came to you to solve a problem so to speak
right well then communicate
knowing that no one visits your website
by having ten of their friends that is very unlikely
that happens like one in a billion
your potential customers come to your website
by themselves if that's the case create your message
along those lines knowing that
imagine your potential customers in front of their computer
reading talking with you cause that 's what you're doing
you're communicating on your web pages
on your website now
do not utilize
small text minimum text size should be 16 pixels
for user experience okay do not
underline other text don't put
underline here underline should be done for hyperlink cause
that's just common good web design principle
and if you have color themes
try to not use blue for other things apart
from hyperlinks for internet if you visit other websites you see it
you know ninety percent of hyperlinks on internet
is color blue therefore people get accustomed to that
so therefore don't use color blue for other things
you need to separate your content meaning have white space
so make it easy for your potential customers to consume
your message white space is very important
now a lot of you know SEO people will tell you
internal links links are extremely important
therefore have your keywords and link
your entire website together by having keywords in your
links well once again SEO is only the second part
first part is your communication if that's the case
yes use your internal links and put
keywords in your internal link
if it's appropriate if not don't worry about it
have your menu that's what your menu is there for to link
your website together but if you want to utilize internal links for
SEO purposes then do so logically
also with your call to actions use buttons with
bright colors or
you can even use keywords in your call to actions
you can mix and match you can have two different products
if you're selling products have two different of them to compare
let your visitors compare but at the end of the day
what you need to do is don try to sell
people are not stupid you're not stupid I'm not stupid
we're just common people okay
if that's the case you don't need to try to sell sell sell
all you do inform your visitors of products and services
once you do they'll do the buying from you make no mistake
if you present everything professionally
in a common-sense way
in an honest way and do so follow
proven insights that you're learning through the videos that I made available for you
you will not only rank your keywords and do your on page SEO probably
without wasting a lot of time thinking about keyword density okay
never worry about stuff like that and also
you know utilize your competitors if you have to but
update your website regularly
and test everything evaluate improve test again
that's how you increase everything online right but at the end of the day
communicate your products and services make them come alive
and at the end of the day simply be yourself
as I've shown you in video tutorial on page SEO
is easy search engine optimisation for Google is
piece of cake all you need to do is understand the
core concepts that I've just shared with you in good faith
thank you very much happy rankings in 2014
and beyond don't forget to subscribe because I will keep making more
great videos for webmasters
like yourself thank you very much happy rankings
thank you take care bye bye