Hey guys, it's Alex here from Alextooby.com.
And welcome back to my YouTube channel. In this video,
I want to chat about writing effective Instagram captions.
There's absolutely a strategy behind this.
And if you want people to actually stop, read, and engage with your content,
and then your captions have to be on point to make sure you're strategically
approaching all areas of Instagram and not just your captions.
Then I highly suggest checking out my free training called 10 Instagram secrets.
Every business owner must know it's jam packed with tons of useful information
that you can implement right away.
So the link is above and in the description box below. So let's get started.
Your image is what stops people from scrolling,
but your caption is what makes people engage,
follow inquire about what you have to offer and even buy from you. If done,
right? You can achieve all of these things with one well written caption.
So what does that look like?
Would it be long? Should it be short? Should it be personal.
Funny? Well, there's a lot of ways that you can approach Instagram captions,
but I've built a little framework that looks like this first,
you need an enticing headline,
then you need to drop a value bomb and finally follow it up with a strategic
CTA. These are all the elements you need to create. Conversion focused,
captions that get your audience taking meaningful action. Now,
if you've watched my Ig strategy video,
you may have heard me talk about that before you need to stop worrying about
likes and instead focus on meaningful activity like comments, DMS,
link clicks, and post shares.
These actions show that your content is impactful and has led your audience to
take an action that actually pushes them closer to purchasing your product or
service.
So likes are a poor measure of success and are not what you should be striving
for going forward. So let's talk about that enticing headline.
When viewing a post on Instagram,
only the first line of the caption is visible before the viewer is forced to
click that, read more button, to see the rest.
That's why it's super important that we use texts that makes them want more.
This might be a bold statement,
a question or a cliffhanger such as the three things that help me scale to seven
figures,
or did you know this one thing can drastically improve your productivity.
These enticing headlines make people want to click because they're intriguing
because they might learn how they made seven figures or you know,
how to increase their productivity, whatever it may be.
So make sure that it's intriguing,
make sure it's enticing and just always think about getting them to click that.
Read more button from there.
You have to deliver a value bomb that expands on the statement you made in your
headline. So for example, if you wrote last year,
I made 250 K on Instagram.
The rest of your caption should explain in detail how you did that.
The easiest way to do this is with a bulleted list,
but you can write it in any way that feels natural to you.
Just make sure you take into account proper paragraph spacing.
Now I know that that sounds simple,
but Instagram actually makes it pretty hard to do for some reason.
So many people will just resort to posting one huge block of text,
which is really hard to read and will likely encourage the viewer to just scroll
past, to fix that. I highly suggest using later to write your captions,
when you write your caption in later, you simply return your text to a new line.
And when it publishes to Instagram, it's all lined up perfectly.
When trying to do this manually, you have to be very careful to get it right.
You can also use later to save your captions so that you can keep the framework
the same and build off that template.
Every time you go to schedule a new post later is the sponsor of today's video,
but you guys know I'd recommend them regardless.
I've been using later myself forever because it's super easy to use has a
desktop and mobile app allows you to schedule your content based on the best
time to post for your unique account and handles all of that tricky paragraph
spacing for you. Additionally,
it can help you find quality hashtags auto-post while you're asleep and even
schedule your first comment.
Later's Goal is to simplify Instagram marketing and make it assessable for
businesses of all sizes, individuals and solopreneurs.
So if that sounds like you,
then they would like to give you one free month of their growth plan.
All you have to do is use code Alex 2020 at checkout,
with this you'll get access to all of their best features, including analytics,
story, scheduling, carousel, scheduling, location,
and user tagging their Link In bio service and more. Okay.
So back to the value bomb,
this is absolutely key to getting anyone to care about what you have to say,
your audience should gain something from your caption, okay?
Either they're learning something through tips, tricks, or facts,
or they're experiencing a feeling of relate-ability entertainment or
emotion. Now, there is no harder,
fast rule here on how long your caption should be. But if it's super short,
my guess is you haven't actually provided much value.
So I'd highly recommend trying to flesh out your caption further to really make
it worth the while for your viewers. Once you've nailed the value bomb,
you need to finish it off with a super strong and strategic call to action that
encourages your audience to take the next step.
That may be as simple as comment below. If you've learned something new or tag,
a friend who needs to see this, which is okay, and a good, basic CTA,
but what I'd really encourage you to do is to make your CTA extremely
specific,
such as click the link in my bio to find out about XYZ or send me a DM.
If you've ever felt this way, or this resonated with you,
these CTS are going to get your audience to take that meaningful action that I
mentioned before, which will lead them to your website,
where they can check out your products or sign up for your email list.
Or they're going to leave a comment or DMU,
which opens up a personal conversation with them. From there,
you can educate them about your offer in a non sleazy way and make way more
sales than if you skipped your CTA altogether.
So that is my method for writing easy and effective Instagram captions.
It's not complex. And shouldn't take a lot of time,
just remember that you need to attract them with that enticing headline while
them with the value bomb and guide them with your CTA.
I hope this helps give you a bit more clarity on how to write caption that
serves your audience and your bottom line at the same time.
So please don't forget to like subscribe and hit the notification bell.
So you never miss another video from me. That's it for today.
Guys have a great day and I'll see you next time.