how much money does YouTube pay me at 3000 subscribers?
my revenue is dropping massively this month and I'm showing you why that's happening to me
plus I'm going to share the effect that big changes can have on your YouTube channel
I'm going to show you everything - sharing as many statistics as possible... my google
adsense payments, my CTR - the click-through rates, and how much cash I'm paid per 1000 views
Hello I'm Neil Mossey and I'm a development producer helping high achieving creators and
performers just like you to get ideas out of your head and out onto here
on YouTube to make the world happier I believe so strongly that the world is
a better place when your videos are out on here along with mine and to do that I'm sharing my
entire journey and all my mistakes some of which you're about to see
I think five of my biggest mistakes are coming up! so let's dive straight
into my YouTube Studio dashboard there it is, I'm currently on 3257 subscribers
I'm hoping that'll go up by the time you see this oh my goodness look at that summary though
my views are down 32% to about 20000 that was from nearly 30... 32000
my watch time is down 40% and my revenue is down by over a third
that figure used to be somewhere between 220 and 250 dollars a month
it's now looking at 120 dollars and this is what February looks like for me
let's scroll up February your channel got 20000 views and look is exactly
the same as I got one year ago to the month in fact I think I probably got more - yeah
I got more a year ago and one of my videos went viral and I was monetized in march 2020
that's this big column here 109000 views and you can see it's just
declined in a nice gentle curve all the way to the bottom of the year
and then it's plummeted from 32000 in January down to 20000.
but if I click on my estimated revenue... now $123 is nothing to be sniffed at
I'm very grateful and pleased but it has plummeted from the heady days of November and December last
year which is usual I believe but look... look how it differs
so my views curve down but if I click on the revenue, the revenue kind of does the opposite
it kind of goes up in a hump so my best month was November at $286...
$269 for December that's pretty much because the revenue just drops on Christmas day
we've got a whole week there where we're not earning as
much money and then January there's a drop but this massive drop here, 210 dollars to 123.
give or take a few dollars it's dropped by half my revenue has dropped 50% in one month
now why is this there's a very very simple explanation
and that is these top videos here I deleted my top five videos
I've niched my channel and to do that I removed 150 videos but what I didn't do
was tackle the very top five videos because they were bringing in money and thousands of views
I didn't want to touch those in January these were my top five videos
at the top is how to get a PAC code which is how to move cell phone networks here in the UK
I've got how to recover zoom files my reading of the instructions to
a Vaillant boiler which is a central heating contraption and buying online
postage in the UK and best dehumidifier now I was worried that four of those videos
don't really link to anything else on my channel so I was caught in a... in a strange place because
these videos are doing really well for me in one month those two videos there are
getting four thousand each and the next they're getting two... two and three thousand views
they're also bringing in about sixty dollars in revenue per month
it's not life-changing but as a proportion of the business that I'm doing on YouTube
this was pretty massive I mean this is pretty
much a third of my views per month so at the end of January I took a very
difficult decision to delete them I removed my four of my top five videos
I'm one month on and these are my top five now so my top video is how to recover zoom video
file recordings which is great that's still doing 4000 views
and some others have taken their place so how to change your YouTube channel
name are the second and third top rated videos how to update the firmware on a Sony ZV1 camera
and how to add subtitles those are my top five
they're not getting nearly as many views as my previous top five but do you know what?
I'm still really glad that I made this decision because at least I know when somebody reaches
the end of one of these videos they're more likely to click on one of my other videos
whereas the dehumidifier video if I've shown you the best dehumidifier well
that's great but I don't have anything else on my channel that's even remotely linked to that
but I just... I just felt that I was sending traffic into a into a blocked dead-end street
of course I miss the $60 to $80 but let's go in and see how much these videos are earning me
so this is my top rated video it's all about how to recover video files when a zoom call has ended
now since published this video has earned me $400 which is great but for the last month
it has it's earned me 46 dollars and the RPM there hasn't really changed at all
it's averaging about eleven or twelve dollars per thousand views
and if you're interested this is my CTR my click-through
rate for this video is 6.6 percent if I change this to since published
the click-through rate is is a bit higher than the average over the last nearly year
let's look at the click-through rate for my whole channel for this month so that is 5.3%
so a 6.6% on my top video is is looking pretty good yeah?
my second new top five video is how to change your YouTube channel name
and this came out in the middle of December so it's been published for about two and a
half months now and look at that graph go! since published the curve upwards which is
looking very healthy for the last month let's see how much this video is earning
it looks like seven dollars... seven dollars a month on 2000 views which means that the revenue
per thousand views if I click on the revenue tab, you can see the RPM in the middle here
per 1000 views for February... I'm getting $3.47 which is it's lower than the average
for my channel which we'll take a look at now yeah the... the average for my channel is
six dollars per thousand so although it's the... the second most highest rated video
is pulling in half the money per thousand views my third new top rated video is how to
change your YouTube channel name this video came out in the middle
of January so it's only been live for about six weeks in which time it's earned three dollars
let's click on the revenue the RPM is even lower - two
dollars per thousand views - so although it's one of my top rated videos that's pulling in
pretty much the most views, the revenue that I'm getting per thousand views isn't... isn't nearly
as good as my channel average now I've worked quite hard
on the thumbnail for this one I find the thumbnails really difficult to make
anyway but they're especially difficult when it's just me talking through... like this one where
it's me just talking through a screen recording there isn't that much you can put in a thumbnail
but what... whoa! what I'm astounded by is the click-through rate
do you remember it was like about five or six percent?
my CTR is 11% on this video so that might explain why YouTube is offering it more than the others
the watch time is going through the roof but it's a short video
it's only a couple of minutes long but because the average view duration is 1 minute 16 let's
scroll down to audience retention yeah look I'm getting nearly 45%
of that video watched on average so again that's another really
good sign to the algorithm except the average view duration is really short
and let's go to my audience retention there that... I mean that explains it right there
something happens in that video to make the audience plummet
so I'm at about 60 percent until about halfway through the video which is great
let's play the video from here [VIDEO AUDIO] "...setting that
we need, it's not entirely super obvious but this pen icon here if I click on it it
brings up the name of your YouTube channel." So there RIGHT THERE is where the audience go:
"great that's why I came to this video thank you very much!"
and off they go and my audience retention just plummets
but it's really good good news that it's getting so many views per month on my channel
that's a surprise that it's gaining 20 subscribers since it was published that's...
that's good for one of my videos in a month now my fourth top rated video - I've got
good hopes for this because the views have been phenomenal
it's only been live for about three weeks I published it in the second week of February
and it's already got a thousand views the revenue is five dollars and
it's five dollars per thousand views now that couldn't really fluctuate because it's
still early days yet but that's a good sign it's picked up 12 subscribers
my average views per viewer is 1.2 that... anything more than one is good
it might work because it... it indicates that people watching this
video watched some other of my other videos the average view duration's three minutes
which is again... that's 41% that's pretty healthy for mine
obviously I'd love it to get the viewer retention over 50% for any of my videos so 41% is
a good step in a good direction let's look at the click
through... the click-through rate 7.2% these are really good statistics for my channel
what I feel have been vindicated on is that removing those other videos... dehumidifier and
you know how to change a garden trimmer... having those videos gone now to another channel
this channel: my tightwad dad channel I'm just really glad that those videos
aren't clattering up my top five because I can see the videos that I want to concentrate
on and the videos that I want to do well it really helps not being distracted by
these other videos that don't really link to anything else on my channel
and my fifth top viewed video is this one how to make subtitles for your YouTube video
I love how that curve has gone up because it's so gentle growth here
and now that looks like it's shooting up it's only nine dollars since I released it
in December last month it pulled in three point eight seven dollars
let's see what the RPM... the RPM's six dollars which again that's that's healthy
I'm pleased with that so those are my top five best performing videos this month
let's go back to just look at the channel overall I'm hoping that if I can catalogue it here
I'll be able to see in time if this changes over the year to see if my channel does improve
my overall reach for this month is 5.3% on the click-through rate
if I scroll down down to the the CTR funnel... yeah the overall impressions are down 43% because
I've removed so many videos from my channel but for this month that's a 5.3% click-through rate
if I jump back to December three months ago pretty much the same click-through rate but on
so many more impressions which is why I was getting so many more views
the average view duration was 2:55 and in February it's two minutes 29 seconds so my
average watch time has has dropped also if you're interested if maybe
you're comparing my figures with your figures to try and guess how much money
you might earn when you become monetized at 1000 subscribers or 4000 hours watch time
this is my traffic source table 41% of my video views come from YouTube search
30% comes from external I put my videos on my blog
I've got this strange feeling that linking to my YouTube videos on a on a blog
not just a blog but it's a google blog it's a blogger blog owned by google
I'm trying out this idea that having a link somewhere else on the internet shows YouTube
and google that my videos might be worth taking a look at in terms of rankability and I've got
feeling that the 30% external views might be an indication that... that that might be helping
December is on the left and this is what it used to look like
I used to get 39% through YouTube search that's not changed that much really
it's 41% now the external hasn't changed
suggested videos has gone down a lot but I think that's because my overall traffic has gone down
my watch time from subscribers... I know I'm starting from a really low
base place but back in December only two percent of all my video watch time came from subscribers
in February that's 3.4 percent which is still tiny and a little hint that if these figures
are helping why not hit the subscribe button but after you do that let's just just consider
for a moment that means my watch time from subscribers has pretty much gone up by over 50%
but way more than 50 percent so although my views have gone
down those views are actually coming from people who have visited my channel before
this month I'm coming up to the one year anniversary after I got monetized so this
is pretty much my year end revenue roundup for the last six months I've shown you
these before on on these videos but it's pretty stark just to show you
what is happening on my channel right now you can see September through to December
I'm bouncing around between 268 and 286 dollars per month
I removed all of my videos that don't fit my niche the videos that I don't feel are helping the
channel in October and it didn't really seem to make that much of a dent in my revenue
I might have earned more money than that, but it didn't make the revenue go down
then after December we have that big drop after Christmas which was kind of expected
and then the biggest self-inflicted experiment when I unlisted those top five videos
the revenue has... has really really plummeted you can see just how big a drop that is
but I am in the process of filling up this channel with the videos
that I really want to put out into the world I didn't really come onto YouTube to show people
how to change the battery on their vacuum cleaner and I did really well with those kind of videos
but it's not where I want the channel to go I feel very comfortable in
having nearly half the money I really need the money as well
I'm playing a long-term game and the long-term game's this:
that at least my videos all linked together now I mean look at my top earning videos for
the lifetime of the channel that zoom video is my number
one video just trying to encourage more people to put more things on YouTube
the next four videos don't quite fit into that category
I guess the mobile phone video sort of does but those next two are garden tools videos
so I am really really glad that I've removed them the statistics that I get are so much clearer now
the overall year so far on 2021 and so far my average CTR my click-through rate is 5.1
my average view duration so far is two minutes 43 I've got 341 subscribers I really really want to
get to the 10000 subscriber mark just to unlock the facilities that you get
at 10k subscribers just so I can make videos about experimenting with those
but 10000 subscribers the rate I'm going will take me another probably two or three years so
I'm hoping that one of my videos might take off or maybe a few videos so that
my growth becomes a bit more sustained and I think this is a really good sign
this is so buried in the statistics my... my biggest most optimistic sign
that I've... I've had and that's my average views per viewer is now 1.3
I have never seen it at 1.3 before it's the average number of times that the
viewer watched any video on my channel so 1.3 is a sign of of growth and a sign that I'm managing
to get more viewers to come back to my channel and my adsense revenue for the year so far is
334 dollars on a revenue per mille - that's revenue per thousand views - of six dollars
so I get about six dollars 30 cents for every thousand views
the highest I've had this year is nine dollars oh man that would be so good if it's...
if I could get it up to that I'm having lots more
videos like this on my channel you've probably noticed it if you're
a subscriber if you're not why not be awesome and try and take me one step closer to that 10k
subs and right here is why you might want to niche your YouTube channel