- It is official folks monetization is coming to Shorts
and YouTube have guaranteed a $100 million creator fund.
But the big question is,
will you get your invite to the party?
(upbeat music)
For all of you who said,
what's the point in making YouTube Shorts,
if you can't monetize it?
Well, this is your answer.
And we told you it was going to happen.
For all of you who sees the opportunity of YouTube Shorts
and have grown massive channels and communities.
Your reward is finally coming.
Hey folks, I'm Rob, welcome back to vidIQ educating you
on your YouTube journey.
And today's lesson is all about the YouTube Shorts
monetization updates that have just been released.
There's a lot of information to get through
and one or two opinions.
So let's just jump straight into it.
I will leave a link
to this full YouTube posts just below the like button.
But what I'm going to do here
is highlight the major talking points.
The first being that Shorts monetization
will be completely independent
of the YouTube partner program.
So in summary, forget about 1000 subscribers
and forget about 4,000 hours of watch time.
Those aren't requirements for YouTube Shorts.
In fact, there are no requirements for YouTube Shorts.
That's the good news but here's the bad news.
In YouTube's own words,
"Starting later this year, we'll reach out to thousands
of creators every month
whose Shorts received the most engagement
and views and reward them for their contributions".
In other words, at least to begin with, this is invite only.
Generally speaking,
the YouTube partner program is a lot more open.
Yes, you have to meet requirements
and follow YouTube community guidelines.
But if you do that, you will be accepted
and you can start earning revenue.
But if there are no requirements,
YouTube have all of the control.
They can cherry pick the exact channels they want
that they think are going to fit
into the YouTube Shorts monetization mechanisms.
Now I think initially the reason for this is
because YouTube are placing a cap on the revenue,
that's going to be shared out
amongst the YouTube Shorts' creators.
Yeah, you're right.
$100 million does sound like a lot of money.
But when you spread
that out across the entire creator economy,
it's a drop in the ocean.
After all, YouTube themselves have stated
that they've paid out over 30 billion dollars
to creators over the last three years.
So when it comes to Jake Feldman
and his near 5 million subscribers
and three and a half billion views, yeah,
I reckon he's going to get an invite.
But if you build out a YouTube Shorts channel
with maybe a hundred thousand subscribers
and 10 million views,
are you going to get invited to monetization?
I'm really not that sure.
The thing is,
you're not going to know because you don't know
what requirements you're working towards.
You're just waiting, hoping, pleading
that YouTube are going to send you
that Willy Wonka golden ticket email inviting you
into Shorts monetization.
But we should also stress
that this is only the beginning.
Again in YouTube own words,
"The Shorts fund is the first step
in our journey to build a monetization model
for shots on YouTube.
This is a top priority for us,
and we will take some time to get it right.
We are actively working on this
and we'll take feedback gathered
from the community to help develop a long-term program
specifically designed for YouTube Shorts".
Which translated, means yes monetization is coming
to YouTube Shorts, but consider yourself lucky if you're
in a first wave of invites.
Having said that, I think right now it's a necessity.
YouTube needs to keep as much control
over monetization on YouTube Shorts because, quite frankly,
YouTube Shorts is a content farm minefield.
(upbeat music)
"Any creator will be eligible to participate
if they create original content
for shots and adhere to community guidelines".
And I think the key word here is original.
I've asked because when I look
at this YouTube Shorts channel, for example,
their channel name doesn't match their Tiktok handle.
And when I scroll through more of their content,
all I see is Tiktok content from different creators.
This is the type
of thing that infuriates the creative community.
This channel
hopefully it won't get monetized for two reasons.
I've got to be honest showing Tiktok's logo
on YouTube Shorts ain't really good for YouTube business.
And clearly none of this content
is the channel's original work.
And let me be clear here.
There's nothing wrong with a Tiktok creator,
taking their content
and putting it on their YouTube Shorts channel.
But you have to imagine that ultimately YouTube doesn't want
that Tiktok watermark dancing around on their platform.
So think about getting rid of that.
If you're going to repurpose your content.
Also, on a bit of a side note,
YouTube is now allowing creators to use popular music
in their YouTube Shorts, but there is some small print
in those Shorts that says,
"If you make video using YouTube music,
then it is for personal, non-commercial use."
Does that mean if you're a very popular creator
on Shorts, using YouTube music,
you're not going to be invited
into the monetization program?
Kind of feels that way. While this is mixed
but generally good news for creators.
For viewers, It's nothing but bad news.
Yep. Adverts are coming your way.
Well, YouTube do need to find a hundred million dollars
from somewhere to support the creator fund.
So they're going to start testing ads in between Shorts
as YouTube work to better understand their performance
on the platform, while using the creator fund,
YouTube announced today as a way to reward creators
for their contribution to Shorts.
Stolen Tiktok video. Stolen Tiktok video.
Jake Feldman video. Stolen Tiktok video.
Advert. Stolen Tiktok video.
This is the latest development in the YouTube Shorts saga.
To learn everything there is,
check out the playlist over here.
Once again, you reached the end of a vidIQ video.
I want to say thank you
and give you a code word to put in the comments
to confuse everybody else who didn't quite make it.
Where's my invite?