Antonio, what brands do you recommend?
People ask me this question all the time and to be honest guys, it's a question I can't
answer correctly because the perfect brand for me is not going to be the perfect brand
for you.
What I can do though, I can give you five tips on how to find the perfect brand based
off of your unique needs.
Tip number one, gentlemen.
Fit is king.
I've talked about this numerous times on my channel.
If it doesn't fit you don't buy it.
It doesn't matter what brand it's from and if it's 99% off.
You're not going to be wearing it, you're not going to fall in love with this brand
because it's never going to look good on you.
Now, you can adjust clothing to a point usually about one size, you can bring it down.
It's oftentimes difficult to let clothing out unless it's got extra fabric in it.
But, ideally you find a brand that works for your body the way it is.
And you're going to have to look you're going to have to search especially if you're hard
to fit.
If you are 6' 9" 320 lbs, it's hard to find clothing.
If you are 5' 2" 100 lbs, it's hard to find clothing.
So, if you are you're this size, you're one of those extreme ends, then you definitely
want to find a brand that is making clothing to suit you.
All right, gentlemen.
So, I've got a model for this video.
Yes.
Bryan, get over here.
This guy right here is a good friend of mine.
I'm in Southern California and I'm like, Bryan, you know, we need to get some clothing from
Peter Manning who is the paid sponsor of this video.
This brand does not target me, they are made for the not so tall guy.
Bryan, tell me what was your impression of when you tried this clothing on right outside?
I mean we got the box over there, you just tried this on.
Bryan: I couldn't believe how everything fit me.
Antonio: Because every time he goes to shop, things are usually too big that you've got
issues just as a not so tall guy, you know 5' 7", right?
Bryan: Yeah.
Antonio: And so so and you guys 5' 5", I can tell you, I'm 5' 9".
I am outside of Peter Manning's range.
Find a brand that actually excludes a good portion of the population because you want
to look at a brand who is great who is freaking awesome for 10% for 5% of the population versus
a brand that tries to appease everyone because if it tries to appease everyone, it fails
in all respect.
So, this is right of right out the box?
Bryan: Yeah.
Antonio: Look at these shoulder points right here.
You got to make sure those shoulders fit properly because if it doesn't, it doesn't matter,
I mean, yeah, you can may be take it to a master tailor or a guy that actually maybe
builds leather jackets, but at that point you might as well go custom.
Then, we're looking at the sleeve length.
Pretty good, right?
Bryan: Awesome.
Antonio: On a leather jacket, you know, this is where you want to find a particular brand
that works for you.
Peter Manning makes these leather jackets.
So, some of you guys out there you're like, Antonio, I can never find a t-shirt that works
for me.
You know boom!
You want to look at those points right there.
Look at how far it goes down the arm, overall the fit.
T-shirts are going to be something that you don't want to get those, you know, you're
not going to adjust them to fit.
Now, you got a pair of jeans on.
Bryan: Yeah.
Antonio: And, one thing that you told me about the jeans is that it wasn't like basically
there wasn't an issue in the crotch area, it fits you really well.
Bryan: Yeah.
It fit amazing.
Antonio: Now, throughout this video, we're going to actually have a few more outfits
all from Peter Manning.
And, Bryan, I'll see you in a couple of minutes.
Bryan: Okay.
Antonio: Tip number two.
Look at the house style.
The house style is how the brand sees itself.
It's how it wants to project its image not just in its clothing, but across its accessories.
So, whenever I say Zegna and then I say maybe Volcom or I say Billabong or we say Tommy
Hilfiger, we say Ralph Lauren.
Different things come to different people's mind, one of them is going to be skatewear,
swimwear.
Another one is going to be high-end luxury out of Italy.
But, each of these have their own house brand.
So, all of the accessories, all of the clothing from the sweaters to the shirts to the trousers,
everything they actually make in a certain house style and the aesthetics that they're
looking for.
So, ideally you're able to find a brand that speaks to you that speaks to your lifestyle.
Look at your professional needs, look at your personal wants, make sure that the brand aligns
with you.
Tip three to look for in the perfect brand, gentlemen is build quality.
Now, if you're going for disposable clothing which I advice you not to, this is stuff that
you're going to be able to throw in throw out.
It's usually going to be cheaper, then build quality probably not as important to you.
But, if you're going to be investing in a nice jacket whether that'd be a sports jacket,
that'd be a leather jacket, you want to be getting shoes which are going to last longer
than one season.
You want to inspect the build quality.
Bryan, come over here.
Again, we've got Peter Manning.
And, again, when I talked about house styles you noticed that this is going to be more
for the professional man.
Instantly I'm looking at, okay, it's a classic pattern.
I'm going to look here at the stitching.
So, with shirts you want to look at stitches per inch.
I like to see about twelve to fourteen at least stitches per inch and you only like
to see a single stitch.
Double stitch is okay unless it's got a lot of space between it.
Look at the quality and the sewing on of the buttons.
Also, what you can do is look on the inside of the clothing.
So, oftentimes with a nicer lining on the inside, right there instantly I can see they
paid attention to the details.
It's one of those things I highly advise you go into the best menswear stores in your area.
Whatever type of clothing you're looking at, look at the best brands and then go look at
the brands which maybe are going to be a bit more affordable.
And ideally you can find diamonds in the rough.
These are brands that are up-and-coming and are spending a lot -- they're not spending
much on marketing, they're putting all the money back in the clothing.
Again, what I love about Peter Manning is he actually goes directly to the consumer.
He doesn't have stores all over the world he's not spending a whole lot on marketing,
most of the money and the efforts going right into the quality of the clothing.
Tip number four when finding the perfect brand.
Look at its reputation.
So, a company's reputation is what is said about it in the market.
We're talking about reviews, we're talking about actually what your friends are saying,
we're talking about your trusted influencers, people out there.
So, go out there and look around, see look at the positive reviews look at the negative
reviews.
Some companies though are resting on their laurels, they may be had a great reputation
a decade maybe twenty years ago.
And so, word-of-mouth a lot of people say, oh, I used to get my clothing here when I
was in the industry.
But, you've got to do your homework guys because some companies when they're bought out, what
they do oftentimes they cut back on the quality of the materials.
They actually fire all of their top artists and artisans who are making this stuff because
they save money, but what they lose is quality built.
So, make sure that you look at the dates of the information being put out there maybe
go check the forms.
There's a lot of ways that you can kind of feel around is this company kind of on the
downhill slide.
So, this last tip is something that you may not have thought of, but look at the company's
price model.
Now, I'm not exactly talking about low prices, I'm talking about the tactics that they use
to sell.
So, if something is selling at a low price, oftentimes they're going to use coupons they're
going to use a lot of incentives they're going to probably market high then try to market
low.
It's interesting there was a big issue with JCPenney when it changed its pricing model,
everyone was up in arms not because the clothing was actually more expensive, but they apparently
took out the discounts.
Now, the funny thing is the prices were all the same they just tried to actually be more
transparent and less hypie, but the people that shop at JCPenny wanted that, that was
what they expected.
So, understand that there are certain companies that are going to sell with a basically club
model.
That's where you've got to join, you got to be a member and they will have discounts which
they keep behind closed doors.
That's a lot like you think about in the real world; Sam's Club, Costco, there are other
places like Wal-Mart.
Now, when it comes to menswear I'm not going to name the Wal-Marts out there of menswear,
but understand this is going to be disposable clothing this is going to be clothing at rock-bottom
prices.
This is clothing which, yeah, is is a bit ethically built and constructed probably not.
Now, at the high-end you've got luxury.
I've mentioned brands like, you know, Zegna.
You also have, you know, maybe some custom clothiers or something like that.
You've got these really nice beautiful brands who spend a lot of money on marketing.
They spend a lot of money on the branding.
They create these shops when you walk into you're like, wow, this thing is freaking amazing.
Do they put all the money back into the clothing?
Probably not so much, but they do create a sense of exclusivity and oftentimes there
is a bit of prestige or status that goes with actually wearing that clothing.
Now, one of my favorite price points is this and I think this is how you hack the system.
You find up-and-coming brands who are making amazing quality and you look at them because,
yeah, it's not a household name, but because of that actually they're able to build a better
quality product.
All right.
So, I've got some more Peter Manning clothing.
This jacket I have seen in olive green and is beautiful.
I mean this is really a nice rugged looking jacket, works really well.
The fit the overall build quality I've looked at the inside I've looked at the construction,
really good use.
I mean you can tell a company when they spend money on zippers.
When somebody spends good money on these small details, I know the inside of the jacket they
probably didn't skimp there as well.
You know with these trousers right here, again, for you I know you've talked about one of
the issues is the fit in the hip area, the crotch area, not having the right size rise
which is very difficult to fit even you take it to a high-end clothier and custom tailor.
But at the end of the day guys find the brand that resonates with you.
All right, gentlemen now it's your turn.
So, in the description in this video I'm going to put a link over to Peter Manning.
Definitely go check them out.
I want to hear from you guys in the comments what's your favorite item over at Peter Manning.
And, if okay let's say Peter Manning isn't right for you because guess what?
It's not right for a lot of you guys out there in audience, I want to hear your go-to brand
if you are really big if you are really tall, please go in there and put your go-to brands
if it's not Peter Manning.
And if you are a not so tall guy, definitely guys go check them out, great company.
If it's the right brand for you guys, it's going to solve a lot of problems make your
life easier.
Gentlemen, that's it.
Bryan, thank you very much, I really appreciate it man and good seeing you.
Bryan: Yeah, absolutely.
Antonio: All right guys.
Take care.
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