If you're in a really small niche, you're actually perfectly positions when you want
to know how to research keywords for YouTube. I produce over 20 YouTube channels and I'm going to
share with you the strategy that we use on all of them that's making them successful.
Okay, we're going to dive right in and I'm going to show you actually how I do keyword
research with my clients. And I really want to emphasize how valuable this is. When my
clients hire me for consulting and we jump on zoom and we do this keyword research together,
they pay me $1,000 per hour for this. So, what you're seeing is really valuable. So, the first
search that I thought of doing is scaling your business. So, if you help businesses scale,
we're going to find you some great topics here. So, I type in scale business,
I turn on questions and I'm going to turn on an advanced filter and turn the word count up to 8.
So, this means I'm looking for questions that are 8 words or longer. Now, right off the bat,
here's some great titles for your videos, right? We're looking for individual episode titles.
"What does it mean to scale a business?" Okay? Start at the basics right there. That's a good
one. Or here's another potential video for you. "What does economies of scale mean in business?"
Now, this one's a little bit different. I don't know if it'll apply to you or not but it's a very
specific question. "How global economic meltdown affects small-scale business?" So, it's not
really about scaling your business. But if your expertise would allow you to answer that question,
that's a great very specific topic. Alright, I like this one. It's crazy that it's so specific
to India. So, for now just for the principle, "How to get a loan for small-scale business in India?",
"What are the benefits of small scale business?" Like, why would you not want to scale it up?
Alright. And if you do deal with small scale businesses, there's a lot of questions like, "How
to start a small scale food business?" Or "How to write a small scale business plan?" So, we found a
few good examples there. I would continue to comb through this list until you get down here to zero.
Anything with 10 or above, I highly recommend that that will get you great results and great
leads in your business. You click on export and then I prefer to organize everything's over into a
google doc or google spreadsheet. So, I will just paste that right there. So, we did scale business.
I want to see what we can find under leverage business. Okay. So, I kept both settings the
same as far as questions and the word count being a minimum of 8. We've only got five results here.
Let's see if they're good ones. What data would you leverage within a business strategy. Okay,
I really, like that one. If your expertise is leverage... Which I love leverage. That one's
great. Okay, "How to leverage social media for small business?" That one's a great video title.
"What is the meaning of leverage in business?" Okay, so that's a little bit more broad of a
question but that would be a great title. Don't know about that one there. How would you leverage
the internet to develop a business? Yeah, that's great. A lot of businesses including mine leverage
the internet in their business. So, I will quickly add these 4 over to our google docs spreadsheet.
And because we didn't get very many results on leveraged business, I'm going to take out the
word business and just see what we get. Okay. So, there's a lot more search volume as you can see.
How many of them are we going to have to sort through? "How have you leveraged
data to develop a strategy?", "How to calculate leverage margin and pip values in forex?" Okay,
if that's your expertise, I'm sure that's a great title. But I have no idea what that means. Okay,
this one makes sense to me at least. "How to leverage credit cards to build wealth?" I know how
to leverage credit cards to build ruin as well. So, if leverage was my area of expertise, I would
take the time to comb through all of these results and I would find the questions that i am an expert
at answering and that the people that are asking are my target audience. With a list this size,
you're probably easily going to add another dozen to your list. Alright, now, I'm going to show you
a couple examples around talent development and career development. I'll do those both together.
So, I'll enter that in the search bar and of course turn on questions and the word count.
Now, all of these topics I've intentionally grouped together because they're really,
really niche. But we still find great ideas. "How do you develop talent in the workplace?" Okay,
we'll definitely go with that one. "How the best managers identify and develop talent?" Like,
I would have never thought of that title that is so good. "How to gain and develop digital talent
and skills?" Don't quite know what that means but it sounds good to me. "How to manage talent
development and workforce planning?" If you know the answer to that one, that was definitely really
specific. And then the last one here, "What is the difference between talent management and talent
development?" So, right off the bat, really specific search but we were able to find
5 examples. So, I can export those and quickly add them to the spreadsheet. Okay. So, now, I'm just
going to change the word "talent" to "career". And you can mix and match all the words that you can
think of when you're doing this search. So, under career development, there are a lot more. I mean,
the search volume is still very significant all the way down the page. As long as there's at
least 10 searches per month. Yeah, the whole first page is awesome. So, let's see what we can find.
One thing that I did notice right off the bat is some of them... This one doesn't say career
development. It says "care". So, if I go into phrase match, that should make sure that it
only has those exact words. And if I needed it to be career space development in that order,
I would click on exact match right there. But I think phrase match is serving our needs here.
Alright. So, "How to create a development plan for a career?", "When and where is the state career
development conference?" I guess that depends on what state you're in. "How to start a career
in organizational development?" So, this one right here is definitely specific. "What are the 4 basic
career development theories?" I'm not an expert in career development but you probably are. And so,
that would be an excellent video for you to make because you're getting consistent search volume
every single month. And somebody that knows enough to ask that question is definitely your target
audience. So, already, just with the 4 that I've selected, I know that there's going to be a lot
that you can find if you continue to comb through this entire page. So, I highly recommend that
you do that but just for this illustration, I'll export these 4. Alright, and paste those in there.
And I want to do one more so when you narrow it down by putting in two words in the search bar,
you can narrow down the results that you get. But if you talk all about careers,
there's a lot that you've missed, right? So, if we go back to the search tool, if I
just get rid of the word development and I want any questions people are asking about careers,
you're going to find that there are some that do apply and some that don't. And I can go back to
a broad match as well. So, I mean, look at this. There are a million questions here about career.
Not all of those have significant search volume but you can see we've got tens of thousands.
There's a lot of questions that people are asking. This is a scenario where I might even increase
the word count. What if we go up to 10 words? Let's just see what we find. And you know what? I
do need to go back to phrase match because it took the word "career" and changed it to "car". So,
let me go back to phrase match. Okay. We still got thousands and thousands of
results. So, "what's the difference between a job and a career?", "What are some possible
future career fields in environmental science?" right? So, anything and everything that you want
to talk about regarding careers, you're going to find so many ideas here and you'll make sure
that every single episode is a marketing machine for your business. There's a built-in marketing
strategy in your episode just because you've done this keyword research first. So, do not
skip this step. Now that you've caught the vision of the difference between push and pull marketing,
I have a 5 ingredient formula that I want to share with you. I've recorded another episode. You can
either click on it here or up here. The episode is "How to get 1,000 subscribers a day on YouTube".