- So you're getting views on your short form content
but you're not getting views on your longer form content.
And you're probably wondering why,
like why are Shorts going okay but my long form content
is just not going anywhere.
What's going on?
Well we're gonna talk about it.
And I'm going to explain to you the difference
between long form content on YouTube
and the short form content on YouTube,
so that you can know what it is that you need to do
in order to start getting more activity
on your longer form videos.
And we're starting,
is that a dog hair?
And we're starting right now.
Okay so the difference,
when it comes to YouTube Shorts
and the long form content is,
when you are getting views on your YouTube Shorts
nobody has to make the choice to click on your Short
and start watching your Short.
What happens is,
people are on their phones and they're going
through the Shorts Feed on their phones or on computers,
and as they're going through the Shorts Feed,
YouTube is just presenting your content to them.
And because of that they're not making the choice
to actually click on it.
They're just having your content happen
to them or it's being presented to them.
And that's just how the Short shelf works
and it works that way on YouTube,
it works that way on TikTok.
It works that way on Instagram Reels,
they just all keep showing things to people
and people just keep swiping and swiping
and swiping until they find things to watch that they enjoy
or they just keep swiping and keep swiping for five hours
until they realize that they've spent all
of this time staring at their phones.
Guilty, but the long form content,
it's a totally different game,
because when it comes to the long form content,
the reason that you are having trouble getting views
on the long form content is because people
have to make the choice to click
on what it is that you make.
In addition to that,
once they do click on your videos then people
have to have a positive response to your content
and further engage with it in order for YouTube
to deem it as a satisfactory experience for that viewer
which then will in turn and cause YouTube to show it
to more people on the platform who use YouTube
like the people that are enjoying it.
So what happens is this,
content creators they upload a Short,
and they start getting those views
and they start thinking to themselves like, "Oh sweet.
I'm getting views on this.
People are enjoying my Shorts.
I'm getting a lot of views,
YouTube's showing it to a lot of people."
And you start getting that confirmation which in my opinion
I think is great because then new content creators
it's encouraging because you're getting results,
it seems like you're getting results immediately
which is awesome.
But with the long form content it doesn't work that way,
so here's what you have to make sure that you're doing
when it comes to the long form content.
You need to make sure that when you are putting
your thumbnails and your titles together,
that you're thinking to yourself,
if the person that I'm trying to reach with this content
or the people that I'm trying to reach with this content,
if it were to show up,
if my thumbnail and title were to show up on their homepage,
what about this thumbnail and title combination
would cause somebody to one,
identify that this content is something
they might be interested in.
And two, what about that thumbnail and title combination,
would cause the people that you're trying to reach
to click on your title and thumbnail.
If you run every thumbnail and title that you use
on your long form content through that filter,
then you're automatically gonna start getting more clicks
because you're being a lot more intentional,
and you're defining why people would be likely to click
on what it is that you're doing.
But keep in mind, people clicking,
isn't enough.
And this is another thing that causes that separation.
People clicking on your thumbnail title,
it's not enough.
So once they do click on your thumbnail and title
and they start interacting with your content,
what happens after they click,
is the most important thing really in terms
of how your videos are gonna perform on the platform.
If people enjoy your content,
YouTube's gonna keep showing it to people.
If they don't further engage or they don't watch it
for a longer period of time,
then in that case YouTube's not gonna keep showing it
to people and instead,
they're going to move other content
into the place of your content,
that is proven to perform on the platform,
proven to get clicks,
proven to keep people watching and enjoying the content,
and proven to get people to further engage.
So if you're getting views on the short form content
but not the long form content then what that means is,
that you need to get to work on learning
how to get people to click more and learning
how to make better long form content
so that people will respond to it better,
so that it'll perform better within the system.
And to learn how to keep people watching your videos
for a longer period of time,
click into this playlist right here.
And if you haven't yet,
make sure you subscribe.
Thanks for watching.
I'll see you next time.