do by an amazing city most people love
it for the architecture the restaurants
the shopping the beaches in the desert
the thing I love most about Dubai is
that in 2017 His Highness Sheikh
Mohammed bin Rashid Al Maktoum declared
that people with disabilities would
officially be referred to as people of
determination finally he declared it to
be the new official term to replace
people with disabilities because he felt
it was more appropriate
he could have a clip on their ability
and determination to achieve and be
fully included in society and we know it
because our work involves people of
determination every day
take you for example you're a person of
determination yes but yes
can we please the people call a couple
of Bastet wait what can they say that I
think men at a compliment
so it didn't mean that were a couple of
bad guys doing bad things
no I don't think I've done let's take a
look at this definition from the urban
dictionary what it mean it did Jen and I
are really good at what we do
and well we can't be bothered to
jump on the stability band welcome okay
so it means we're cool I like that I
didn't need to be more to it or not but
what did that mean Jen and I know a
testability really well and that we
never gave up we predicted climate and
and yet we do complain and we get
annoyed at the end of a deal yeah that's
it a difficult all renewed attic door
was caught it or ramps that are like
rocket launchers or accessible parking
spaces that don't have ramps or an
obstacle free pathway to an entrance
these kinds of common offenses are
everywhere and it can be frustrating
many people do file and won't repay at
the decibel but the New Zealand estimate
what is required there are times when
all we can do is law indeed humor in
their good intention point on power
three week to go over data reduction
count huh and then had a book in Boyle
where they were addictive either phrase
don't for someone with a visual
impairment available to vary though I
did who what is that the receptionist
that there's the hi very close book for
driver wait what a highway code for
blind drivers remember the time when you
were expecting a document to be
delivered and you received a number of
phone calls from the same number after
about twelve phone calls you asked me to
take the call and the caller said to me
that she'd been trying to call you for
about two weeks but you aren't picking
up the phone so I explained to her that
it's because you're deaf and you can't
hear on the phone and she replied yes I
know he's deaf it says so on this
document
my colleague for that an international
police tonight and a vibe at the clearly
cleaner like me he had a cochlear
implant to this material what it means
it we can't they wield the Queen a
device he repeated me try to explain
through the clarity that he cannot go
through but they're kept in system when
he was filled to go through the
declivity defied the plates were called
and they came charging in we're done
draw wow you know this kind of thing
happens because most people don't really
understand what accessibility is then
explain it to them what we want to do
today if you take you through the
journey of our people or determination
to understand somewhat the behavior did
they pay and what you can do in your
business or organisation to be included
you know the first and most important is
a deep understanding of universal design
code and how to apply it to different
situations the code itself cannot detail
every type of building venue event
service or situation so we really have
to know what applies in different
situations but it go away candidates
have a tape measure but there are many
other aspect to it that stability a tip
we have on order to know about most
people recognize this symbol but they
don't understand what it really
represents it's the symbol for universal
access talking about it the problem is
that it leads people to think that if
there is an accessible parking space a
ramp and an accessible toilet then the
whole venue must be accessible by you
may be wondering what does it represent
well it represents a divide I diverse
group of people some are people of
determination
others are people with situational
circumstances such as pregnant mothers
someone with a temporary injury or the
elderly I mean they all have different
needs to be undone or venue David what
up print and content you know it's a lot
to cover in the short time that we have
maybe we should focus on something that
the audience will understand and they
can take away and implement in their
jobs and lives day by day let's talk
about the in Kannamma testability done
people understands money good idea okay
first things first
where should an organization begin
ideally start with the archetype and
abandoned before in each bill that way
the universal design can be patented
during the point from the dark and Dave
and organization money from having to
later all right and universal design you
know it is the design of products its
services its environments so that it can
be usable to all people to the greatest
extent possible without the need for
adaptation or specialized design or cut
and develop it had the opportunity and
the responsibility to design community
commercial and let it baste it with
universal to die at the heart of the
master plan
you know accessible design on the other
hand often involves retrofitting and it
can be costly and often is not able to
optimize all areas due to limitations of
the existing surrounding environment
then organizations should think about
developing the mission and vision
statement that accomplish if testability
and inclusion are not part of the core
value of the company then they will
never become part of the workshop at a
business right and good point so some of
the biggest barriers that people face
people of determination face are
societal and added
okay but let's say organizations do
align their vision and mission
statements and they truly adopt the core
principles of accessibility inclusion
what else should they consider often a
person's face encounter with the
business of it will be through the web
that can your cry if you answered yes
congratulations by adhering to the
website content accessibility guidelines
it means that people with visual
impairments can access all of your
content with the assistance of a screen
reader median online shoppers in the UK
their spending power that's a
significant number you know if your
website also contains information about
what is accessible at your business
you're a step ahead and providing
reassurance for people of determination
who frequently experience anxiety
because they worry whether or not the
venue will be accessible or not the
modernity critical as well think about
how a person will get from their home to
your venue in your business most people
determination will need public
transportation dr. Tabar or the metro
how would someone get from the metro
station to your venue or their cab
tactile paving or are the pathway for
you of the cold to the entity and then
once inside our services and products
and within your venue accessible you
know if you display products vertically
rather than horizontally people of
varying Heights can always reach those
products and did you provide a place
with dying that people would limited
communication won't be burdened we're
trying to offer direction
I might appear confident standing in
front of you here today but I am
petrified if I have to go and are dumb
off a direction you could I don't know
really understands me
when I understand time when you provide
a hearing induction loop your customers
will be able to hear the conversation
clearly at the service counter or kiosk
communication a key to Katrina in
Manhattan estate this lady to the side
she is not read wade in Hawaiian for
artistic interpretation what feed there
in it she's speaking directly to some of
our audience members who are in American
Sign Language you know it's interesting
how so many people think that if they
don't see a person in a wheelchair then
there are no people of determination
present and yet only about 5% of people
of determination are wheelchair users
many have hidden impairments and walk
about without you ever knowing that they
have an accessible need you might even
be surprised to learn how many people of
determination are present here today
this is really important to understand
especially when it come to a decibel
Cola not every disability is feasible
don't before jumping to conclusion
consider that someone who is able to
actually walk into an accessible caller
may still require that fertility
for-profit and medical reason having an
accessible building is a start but you
know staff training can further
facilitate accessibility for example by
ensuring delivery drivers are not
parking in accessible parking spaces
because they're more convenient or staff
not using accessible toilets and tying
up the emergency alarm cords by creating
a seamless journal and experiment for
all cosmid oak island your organization
will tap into a market it mostly
perfectly made our pond okay look at
comedy number they are pretty impressed
you know in the UK there are more than
13 million people of determination
that's an increase of 1.3 million people
in just three years
and that number stands to increase with
the aging population that's nearly one
in five people with some form of
impairment uncompetitive definitely
fired an import with impairment I've
actually walked away from a business
because of portability
they spending power people determination
and the household members equate to 249
billion pound a year that spent in power
it's a theater of the purple pound you
know research has confirmed that people
of determination constitute the third
largest purchasing power in the world
with a spending potential of 1.2
trillion dollars annually numbered at
more than 1.3 billion people that's the
entire population of China organizations
lose out on local cognate or client and
favor of the organizations that are more
testable that include retail
transportation legal David did help
avoid that art and cultures and even
public today
that's good the good news is not
everything that makes your organization
accessible costs money
some things are simple changes in
management procedures or easy to do
practices but make a big impact for your
clients a pretty month ago I knew a
department you need what it's like when
he moved you need to buy them second
ability they don't belong with each
company I carefully explained that
because I can't hear on a phone that
they need to news walk that or no
company
contacted me that way don't play my
favorite diversity to Jennifer and
Jennifer with Alberta Nicole but digging
them a little well actually dimple
training by a little company for its
dark will enable don't engage with
people determination yeah another
example is the use of social media posts
if you use alternative text and a
description of an image people who use a
screen reader will be able to access all
of your content when you use capital
letters at the beginning of each word
when using hashtags it also makes it
easier to follow these strategies are
easy to do including open captions on a
video that you post allows people all
people to follow along but especially
for those who are deaf none of these
cost any money but they yield incredible
reputational and financial returns if
your marketing office within Temptation
of Hippo determination adjustment that
can elevate your brand's image across
all demographic this photo of a John
four-year well in the United States were
taken by her mother
the girl was stopped in her trap because
she's bought a marketing $5 model
anniversa
that model did in fact a person of
determination and a very you know that
Facebook post got a whopping eighty one
thousand shares in just a matter of
hours and it resulted in scores of
positive media coverage an interview and
a face-to-face meeting of the girl and
her role model in the poster Alabama we
are fortunate to have high-level
commitment from the government to close
the gap and create the way and lead the
way in creating an adaptable and
including a tire you know but there's
always room for improvement especially
as technology improves and provides even
better way
to make the community more accessible
and inclusive remember a disability
benefit all if you want kanuda well
where it's not everyone can you be there
Karen or they'll help import for whom
the language is not their first language
or for those who are in public and do
not want to have it down Dom pictograms
assist those with reading difficulties
who or who speak a different language
large print options on website assist
those of us old enough to require
reading glasses if there is one
important message that we want you to
take away take the whole community to
work together to create an environment
that it included
that's right and remember in
accessibility is much more costly than
accessibility yeah the numbers be for
them tau it worth
[Applause]