Early adopter, trailblazer, Renegade.
Wouldn't it be amazing if you were known for all of those things?
Well today my friend is your opportunity to be a trailblazer in your industry
with a little used feature on Instagram called the group chat feature.
And today I'm not just gonna show you how to use it,
but how to use it to grow your business. So if you're intrigued,
make sure you hit the subscribe button and stick with me because we're going to
dive right in and stay until the end because I'm going to bring you a behind the
scenes in my business and show you how I'm using the group chat feature today
for one of the programs that I'm running.
I've put this new feature to the test already in my business,
so speaking from experience,
I know it works as much as we all love to have a Facebook group for our courses
or our live programs,
I've been using the group chat feature on Instagram to create that next level,
dare I say - intimate experience - with my students.
And the results are pretty cool. So let's get into the nitty gritty.
There are two ways to create a group chat on Instagram.
The first way is to simply add people manually into a chat together.
You've probably seen these before. DM groups are a big thing on Instagram,
but this is you being intentional,
so whether it's your core students or a handful of clients,
you can simply create a chat and actually you know what?
Let's do it on my phone right now and I'll show you exactly what I'm talking
about.
Here I am in my DMs and let's say I want to create a private group chat just for
my team members.
So I'm going to head to the "new message" button and type in their names.
Once I've added all my team members,
I'm going to hit "next" and there we go.
We have a group chat that I've manually created.
Now you might want to go ahead and actually add a name
and don't forget to welcome your chat members and tell them why you've brought
them together in this chat format.
The second way to start a group chat is to use the new "join chat" sticker in
your Instagram Stories. So let me show you what that looks like.
So here I've pulled up an image from my camera roll and what I'd like to do is
actually invite people who are in one of my programs to a group chat.
So I'm going to hit the square face,
choose the chat sticker button and just give it a name.
So I'm calling mine the "Instagram Funnel Bootcamp" because that's the name of
my program.
I'm going to put this sticker front and center and then maybe give a little bit
of text to my bootcampers so that they know why I'm doing this.
Okay,
so now I've put a little bit of text there and this is the sticker that I want
them to join.
So here I have an opportunity to share this to my Stories,
which goes out to all my followers,
or I can just send it to my Close Friends.
So if you're running a program like I am and you've already put your students
into your Close Friends list,
you can simply share it with them there and they're going to be the only ones
who will get this invite. Since I've already made a Close Friends list,
I'm just going to share it with my students there.
So you just tap Close Friends and there it goes.
So now that I've shared it into my Stories,
it's just gone out to my Close Friends.
You're going to get stats on who's seen it and who has requested to join your
chat. So we'll give it a couple minutes.
And then once we have people requesting to join,
we'll accept them into our chat.
So one thing you should know about this is there is a limit.
A group chat can hold up to 32 people. So including yourself,
you can accept 31 people into your chat.
Now that we've covered the ways to start a group chat, and by the way,
my favorite way is using that sticker in your Stories.
Here are three ways that you can use the group chat feature to grow your
business.
Now clearly where we're going with this is the group chat sticker is a really
good way for you to create a closer relationship with your followers.
So one way that you can use this sticker to grow your business is if you're ever
going to hold a local meetup.
You can use the group chat sticker in your Stories and those who are going to be
in that city to meet you can request to join that chat.
Once you have a handful of people who are in for your local meetup,
you can then use that group chat to discuss logistics, venue,
timing, share photos after the event.
It will be your own private hangout just for the people who attend your event.
The second way you can use group chat to grow your business is if you are
planning to launch a new program or product.
You can use the group chat sticker to curate a group of people who are highly,
highly interested in your topic that you're going to teach in your program or
your course. So you can make it very clear in your Stories:
you only want people to request to join the chat who are interested in X,
Y, Z, and those who are willing to make that effort to join your chat.
They're going to be perfect customers to give you feedback on your idea and then
when you actually launch your program or your course,
they are the most primed to join the product because they helped to create it.
So if you're looking for high quality feedback from your customers as you're
creating or launching something,
I highly recommend to invite your biggest fans over into a group chat so that
you can ask them questions and get their feedback along the way.
The third way that group chats can grow your business,
and I really liked this one,
you can use them to provide a special incentive bonus flash sale or resource
just to your top Instagram followers.
So if you ever want to run a flash sale and only offer it to a handful of people
or if you want to create a really high value bonus and just reward it to your
top Instagram fans who will probably become leads in your business,
then use the group chat sticker in your Stories.
What you'll do is give a little bit of context in your stories and then your
biggest fans are going to request access to your group chat.
And only there will they unlock the special bonus flash sale or resource that
you have got for them.
If you like this video and you want to learn more Instagram marketing tips for
your business, well, make sure you're subscribed to this channel, of course.
But if you want to hire me as your coach,
I invite you to check out the Instagram Funnel Bootcamp.
So if you want personalized coaching feedback and how-to's from me and my team,
make sure you head to link right below this video and check out the next round
of the Instagram Funnel Bootcamp. To ease and revenue,
I'll see you in the next video.
Wouldn't it be amazing for you to be known all those things,
correct? If you were known for all those things? Yeah. Okay. Whatever.
What is floating around my face? Is it a bug or that's where you'll,
wow, I'm repeating literally the same sentence. Whew.