hey what's up guys in this video i want
to show you how you can make
video mock-ups for your print on demand
products and we're going to specifically
look at place it because i think they
really
excel at creating print-on-demand
mock-ups in general but really their
video mock-ups
are really good and they've got a pretty
extensive uh
choice of different models that you can
have wearing
your products so i'm then gonna show you
after i show you how to create the
mock-ups and place it i'm gonna show you
how you can use these
on amazon to run the video ad formats
which by the way are really
underutilized you can get clicks
at the minimum bid because i've been
running a bunch of experiments on my end
i'll let you know the results of those
as well
and you can use video mock-ups on your
etsy page
as well for etsy listings and i'm going
to show you an etsy shop that is doing
this actively
and is absolutely crushing it now i
don't want to attribute everything to
the video but i do want to say that
there could be a correlation there
they've got videos on all their maca or
all their
listings and they are smashing so it's
gonna be a good video let's get straight
into it
[Music]
real quick before we get started wanted
to remind you to take advantage of my
free weekly print on demand giveaway
where two winners are selected every
sunday
this week is sponsored by merch titans
upload automation
merch ninja research tools all sunsets
premium pre-made graphics and bubble
scout the only redbubble niche research
and validation tool you can find a link
in the description to the giveaway
takes like 10 seconds to enter there's
also a link in the description to my
free print on demand eight day
mini course delivered via email takes
like five seconds to join that
if you would like to take advantage of
it and a link to my print on demand
facebook group
all right let's talk first about place
it
and place it is another one of these
like really great uh
i'll call it a swiss army knife in that
it has a lot of different
valuable functionality for our
print-on-demand businesses today i want
to look
exclusively at their video mock-ups i
may do a full place-it review sometime
in the near future
let me know if there would be a desire
for me to do that just let me know in
the comments below
because there really is a lot to place
it and this is the first time i've
talked about it on my channel i think
i don't know how it took me so long to
circle back to it but the uh the one
thing that i think they do
really really well is video mock-ups
specifically and that's what i'm going
to show you
so you can go ahead and you can join
place it there's a link in the
description if you want to support the
channel and click that link i'll put it
at the top of the description
and once you sign up and i think you can
create these mock-ups without even
signing up
because i'm pretty sure i did that and
then when i wanted to download it it was
like
all right now you have to sign in so if
you just want to follow along and
experiment
go ahead and do that i think you can do
it without being signed in so then
you're going to want to go to the
navigation where it says videos hover
over that
and then click t-shirt videos now you'll
see a page similar to this
as i mentioned a second ago there are
quite a few different video mockups
you can choose from and i didn't
actually even like
take pictures of the full range of
selections
so i ended up scrolling down towards the
bottom and used the one right here
behind me
the reason i selected this one is
because i have seen multiple times on
amazon
people using these this model this model
specifically the one behind me
in their video ads and of course they
have a lot of selections to choose from
this is probably the most common one
that i've seen personally so you know
what i'm going to assume that maybe it
converts well so i click it
after you click it you go to the page
where you can customize your own video
mock-up
guys you're going to be blown away by
how easy this is the first thing i would
do is i would set
the shirt color so that's on the right
hand side by the way you can even add
audio i haven't experimented with that
functionality yet the one thing i would
recommend is if you do add audio
you're going to want to probably make
sure that whatever you grab is like
open source copyright free music
and i'm trying to think like do i know a
website where you can get some honestly
i'm not really sure
you can typically go to youtube and find
some and just find a download link in
the description
anyways underneath the add audio click
shirt color
as you can see there are a ton of shirt
colors that you can
choose from you can even click more and
then i think add your own hexadecimal
color code
personally i've only worked with black
shirts and white shirts so i keep it
simple
after that on the left hand side it says
upload your image go ahead and click
that
and upload your t-shirt image now you're
most likely going to upload something
that is not in the dimensions that it
recommends you can actually see in that
little mock-up there in the screenshot
it says upload your image 750 pixels by
1200 pixels
now i don't know about you but
everything i design for shirts is
optimized at 4 500 pixels wide by 5400
pixels tall which is the
amazon merch standard dimensions here's
what's cool you can
upload the dimensions i just described
you can upload
larger than the ones that they ask you
for so 4 500 by 5400
and what it'll do is it'll pop up and
it'll basically allow you to
crop and re-adjust your image
i don't think i screenshotted it no i
didn't but um
it takes like a second the only thing i
recommend doing is
adjust it to be more towards the top of
the shirt because
if you design for your uh graphics to
show up towards the top of the shirt
place it will by default push it towards
the middle so then you'll have to drag
and move
it up towards the top alright once
you've done that just click ok
you'll see this screen it'll say preview
your last changes
if it looks good all you need to do is
in the bottom left corner click
play all when you do that you will see a
pop-up it'll say processing all slides
this may take a quick minute or two
give it a minute and after that it will
in the same pop-up
show you your video animation this one
was about nine
seconds long and you can see there i
uploaded the design that says i'd rather
be fishing
you guys that have been subscribed to my
channel you may recognize that from my
curved
text tutorial video if you missed that
one guys i will link to it right here
and i'll show you how you can create
those curved text
graphics uh on you know for your print
on demand designs
in photoshop so you don't want to miss
that one it's really good all right so
go ahead and click the download button
and you will download the video file to
your computer now what do you do with it
the first thing i want to show you is
how to run
amazon ads with video okay
now this is not being done by many
people at least in my experience
and those of you guys i dare i say the
loyal subscribers that watch most of my
videos you've probably heard me say this
before but i really very strongly
believe that anything you do
in life if you're going to spend your
time doing it try to be really good at
it as good as you can be
and when you're just determining what to
do try to find an edge
okay in this case if you are going to
sell on amazon
and there is an ad format that performs
extremely well
and there's low competition wouldn't you
consider that to be an
edge that you can exploit i'd say so so
amazon video ads under utilized worth
your time now i don't know if everybody
can run these i have my old ams account
uh so i'm able to run them on any
product that i want i know that that is
an edge that i have over probably
everybody watching this so i apologize
there
but i do know that also you can join
amazon's brand registry
and then you should be able to run video
ads
under the sponsored brands ad format and
that
this this you will do through seller
central so anybody that's watching
that's not an ams
you can still go to seller central and
you should be able to join brand
registry
and then access the sponsored brand ads
which is where you'll access the video
ad
now i apologize if that was complicated
i know most people watching probably
aren't running ads i know there's like a
weird thing about advertising and it's
tough to you know take that leap
and get started also just want to remind
you guys i do have pretty much every
course that i've put together whether
it's kdp fba merch
or my general print on demand course
they all show you exactly how i
recommend advertising on amazon with
step-by-step tutorials
you may want to check that out there is
a link in the description but um
anyways go ahead and click sponsored
brands now it'll take you to the create
your ad
screen one of the things it'll ask you
is do you want to create a
product collection ad a store spotlight
ad
or a video ad and you know which one
we're clicking so go ahead and click
video
now the video file requirements in case
anybody is wondering
they are visible right here they're also
visible when you're creating the video
ad
honestly um there's nothing we need to
worry about you can actually take the
place it video that we just created the
mock-up
as is drag drop it into your amazon
um you know the little space for
uploading your file
and that's it you don't need to make any
tweaks but in case anybody that's
watching this is wondering what the
specifications are
go ahead pause the video and you can
read them right here also
there is an even more in-depth resource
for amazon advertising
video guidelines i will put a link in
the description in case anybody wants to
go read it
but i'm not going to read it to you
because it's pretty long so after your
video completes its upload
you'll see a real-time preview both for
how it's going to look on mobile
and for how it's going to look on
desktop you just need to adjust the ad
preview
drop-down that you see at the top there
now if you guys have never
gone to amazon and did like a search and
seen a video ad
i guess you don't shop on amazon that
often because they are becoming more and
more common but here's the thing
they're still new enough where in my
experience at least in regards to
print on demand like i've been able to
get away with
running these ads and bidding the
minimum
now the minimum for bidding uh keyword
bids
on video ads is 25 cents that is quite a
bit um you can run
uh what is it sponsored product ads and
bid two cents
okay now you may not generate any
impressions or clicks for two cents
but you might you might get lucky right
and it doesn't hurt to try at two cents
but at 25 cents you do need to be a
little bit more conscious of what you're
spending
is it converting some of your products
are going to convert really well
not all of them will so you're you don't
want to be afraid to like
kill a video ad campaign if it's
spending your money and not generating a
positive return
that being said um again like in my
experience i've only done it a handful
of times
you probably want to increase the
pricing of your products
to where you make a larger profit margin
to offset the cost of that 25 cent click
because remember they can click it and
not buy it and you still have to pay
jeff bezos and uh whoever is the ceo of
amazon now
the 25 cents all right i promised you i
would also show you
etsy so um by the way if you use that
bitly link that's bitly
slash ryan's method it'll give you 40
free listings when you open up your etsy
shop in case you're not on etsy
yet um 40 free listings i mean heck why
not
all right so when you create your
product listing uh the first thing you
see at the top
is your chance to upload images right
underneath that you get a chance to
upload
video now i'm not sure if they still
call it beta or not i think they do i
grab this image off of google images but
you can go ahead and you can upload that
same video that you had just created
from place it
into the video spot now what's cool
about this
is it's not going to cost you anything
extra to do and you can bet
that it's going to make your listings
look really nice i mean when we talk
about what is your edge
what is making you better than everybody
else that you're competing with
on etsy for instance well if you're
uploading video mock-ups i mean that's
something that's certainly going to help
increase your
conversion rate when you get people to
your listing also they say
at the bottom there it says quick note
50 of etsy buyers will see your videos
in an experiment we're currently running
so you may get additional visibility to
your listing while etsy
probably is experimenting with videos in
search results at times
because when they see amazon putting
videos in search results you can bet
etsy's probably gonna follow suit it
probably won't be that long till etsy
lets you run
video ads as well if i had to guess
all right so this shop i wanted to show
you uh salty fn
fng they only have 394 sales it probably
will not be long before they have many
more sales
but i'm going to drop a link to them in
the description in case you guys want to
check out an etsy shop
that really knows what they're doing i
don't know who this person is by the way
i just found them i had to open up like
a bunch of different listings until i
found a video
being used in a listing but they're
charging a premium for their products
23.50
in this case uh for a youth shirt um
they may
actually be infringing on pokemon but
that was besides the point for this
video i just realized that they're doing
that i didn't even
i was just looking at the video before
but as you guys can see here
the video itself looks really good on
the listing you can see it that
right underneath the primary thumbnail
etsy inserts the video so that people
can watch
and again it's just something to
differentiate yourself and make you look
good in the customer's eyes
so in my mind guys like i'm always
thinking like you know your time is
money is it worth
slowing down to create a video mock-up
for every product probably not
but if you have a product that's making
multiple sales and you know that it is
performing very well
at that point i think it's justified to
pop on over to place it make the video
um you know it's not a video ad in this
case just a video mock-up and then
upload the mock-up
costs you nothing but your time and that
will make your listing convert
even better so that's it guys you just
saw how easy it is to create video
mockups and place it and a couple of
different use cases
to put them to work there's a link at
the top of the description in case you
want to go
check it out and make your own video
mockups also in the description there's
a link
to my full print on demand course which
shows you how i make six figure
print on-demand sales every single year
and includes an advertising module
and that's it make sure you drop a like
on this video subscribe if you are not
i appreciate you appreciate your time
it's friday have a great weekend
i'll see you tomorrow
[Music]
you