Hello everyone! Welcome to the Dopinger.com YouTube channel.
Today, I'm going to talk about e-commerce SEO and give you a complete guide.
Do you want to learn the techniques that can save you time and get more rankings?
Okay, here we go.
What do you think about e-commerce?
Is it getting too competitive?
Maybe you think there are too many other players out there in the market
so it is challenging to win.
Well, actually
this is not the case.
If you follow our guide you can absolutely win at e-commerce
and you can win big if you follow the right strategy.
In this guide, I'm going to talk about
how you can get more organic traffic for your e-commerce website.
So, let's dive into it.
So this is the step you should focus on keywords.
Set aside the general keywords and focus on combinations wisely.
To create a complete list of these keywords, you will need three groups of keywords that you can later
convert into long-tail queries.
You should be familiar with
the gender, age, and social status of your target audience.
After you get to know the target audience and the words they use,
you should create a list of keywords with action.
Like "buy, price, compare or review"
and list all the brands of products in your store
like "Apple, Samsung, Sony or LG".
And create a list of categories,
product names, and key features.
Like "television, laptop, smartphone, iPhone."
After you're done with three lists, you can prepare the search phrases.
Of course, creating the list manually will take some time.
If you want to save time,
you can get support from software.
RankTracker is a handy tool for this.
After you logged in the page, enter your website's URL
and tap on the Next button.
You'll see 3 different panels here.
Look in the suggested keywords panel
and click on the plus icon to add the keyword to your list.
If these keywords aren't enough for you,
you can easily add your keywords by typing
a keyword and pressing enter.
After you are done,
click on the next and here,
tap to finish and confirm.
You can see your data in this page and export it to your computer by clicking here.
To avoid the keyword fragmentation problem,
you should try to create a keyword matrix.
In this matrix, you should adequately
show which page
targets which keyword.
Thus, you can avoid using similar keywords on the pages you will try to create in the future.
Thanks to this simple method, you can manage to avoid
the keyword shredding problem.
Alternatively, if you are using a keyword tool, you can use
its keyword map feature.
So, you can easily see
which landing page targets which keyword.
An e-commerce site
can often have thousands of product pages,
even if they don't have many options for category pages.
Everything seems very simple for the category pages, but
the landscape suddenly changes
when it comes to product page.
You may not have enough time or
esources to create unique titles, H1 tags and
custom descriptions for product pages.
So, you should try to choose a content management system where you can easily make this change.
Make similar arrangements for H1 tags and descriptions.
Remember,
titles and meta descriptions will appear on the search engine results page.
For this reason, you should try to increase your click-through rate
by using appropriate
call-to-action messages.
By placing Schema formatting codes on your site, you can enable search engines to provide
users with more informative results.
The product chart and evaluation chart are the two important types of formatting
for e-commerce sites.
After applying Schema formatting, your website will inform your
potential visitors about the degree of
evaluation, price, and availability in the search results.
The copy content problem for both SEO and e-commerce sites is divided into
offsite and in-site copy problem.
To eliminate the offsite copy problem, firstly, write unique descriptions for each item.
Secondly,
take advantage of content created by users.
Encourage visitors to make comments and reviews
on the product they buy
While doing this, you shouldn't forget to check all the comments that come
to make the site healthier.
And also Create a FAQ tab for each product.
And to eliminate the in-site copy problem, you can review the URL addresses of the site.
You can provide a single URL page to the user,
regardless of the user's paths on the catalog page.
Besides, you can apply for canonization.
owever, it is an approach that can cause trouble to your site
n terms of user experience and browsing budget.
Create custom pages for products that are not available temporarily.
Choose a method for managing out-of-sale products.
And also you must be ready for seasonal effects and traffic values.
Pagination is one of the useful methods to divide content into several pages.
On an e-commerce site, it can help you create overlapping content.
Use pagination to eliminate indexing and copy content problems.
Site speed is twice as effective as a ranking factor for e-commerce sites
when it comes to SEO.
A slow website means terrible user experience.
and terrible user experience means being able to sell lower.
So improve your site's page speed and get better
ranking and user experience.
If you have not moved your site to the mobile platform,
you should start doing this with the right technologies.
If you don't know whether the pages on your site are mobile-friendly,
you can use Google's tools to achieve the necessary checks.
Switching to HTTPS is critical for e-commerce sites.
What is the meaning of "s".
Simply it indicates the reliability of the page.
So build a trustworthy site to gain the trust of customers and Google.
Crawl budget means the number of pages a search engine crawls during the day.
This value differs on all sites because the crawl budget is determined by the authority the site has.
This metric is essential for e-commerce sites with large inventory.
Although you can't get search engines to crawl more pages of your website,
you can easily eliminate the obstacles.
Alright, that's gonna do it for e-commerce SEO today.
If you enjoyed the video or learned anything, please leave a comment and hit the subscribe button.
If you need more information about e-commerce SEO,
ou can check out the description box
and go to dopinger.com.
Thanks for watching and have a wonderful day.