(upbeat music)
- Hi everyone, My name is Dylan,
and today I'd like to show you
some of the social media design trends
that we expect to be big in 2022.
I'll also be highlighting a selection of the graphics,
templates, and fonts
that we have in GoDaddy Studio
to ensure that your content stays on trend this year.
Right, so the first trend is retro revival.
Now retro is always on trend to some degree,
considering the human tendency for nostalgia,
and in chaotic times,
like these it makes more sense than ever
that we romanticize the safety and simplicity of the past.
Now the current retro trend that we're seeing the most
is less historically specific
but tends to mix and match various elements
from the sixties and seventies,
and we can see that in the warm color palettes, chunky font,
faded photo treatments,
and the selection of graphics that dip into the hippie
and psychedelic subcultures.
So if you search for retro in our graphics library,
you'll be spoiled for choice,
but my top three picks for you to look out for
are this happiness summer child art set by BilberryCreates.
So keep that in mind when you're searching.
Another fantastic one is a retro price flashes
by Jordan Schiffer,
which are really useful if you are trying to promote sales
and stay on trend at the same time
and keep an eye out
for retro revival 70s graphic collection.
It's a huge pack with more than 230 different graphics
and patterns to help you ride the retro revival trend.
As a spinoff of the retro revival trend,
we've definitely seen a huge rise
in popularity of retro psychedelic fonts.
They're a warped, wavy chunky,
but still very stylish,
and even though they're drawn
from an era of rebellion and experimentation,
in the modern context,
they come across as quite sophisticated
and are perfectly suited to an elegant brand
with a youthful personality.
We have a great selection of retro psychedelic fonts
in our font library for you,
but the five that I'd like to point out for you
as my personal favorites are Buster and a Rosebud
and Kindred, Astoria,
and the last one was Mignon,
so look out for those. and other retro psychedelic fonts.
Another very different shade of retro
that's been on the rise is the Y2K retro aesthetic,
which relies heavily on pastel gradients, grids, stickers,
and the old school interface of desktop computers
from 20 years ago.
Again, it's something of a mish-mash of analog
and digital elements from teenager culture
at the turn of the century,
and the color palette
tends to hover around purples, pinks,
and a greenish yellows.
Although we have seen in the evolution of this trend
are move towards more punchy primary colors too.
We have loads of templates in the style
as well as some fantastic graphic packs,
so look out for Y2K glitch by Ciara Mash.
It has some really cool elements that you can use,
as well as Y2K digital retro by Dede Warren,
and another ready fantastic pack to look out for
if you would like to get on board with this style
is the retro 95 pack by Nadine Van Driel,
and you'll see, this has many of those old school,
retro computer interface elements I was referring too.
Right, now, the fourth trend on my list
is distorted gradients and find details.
Now, gradients have been a big trend
for a couple of years now,
and in their evolution,
we're seeing a move away from perfectly smooth gradients
in fruity pastel colors
towards more gritty grainy type gradients, more distorted,
and often using more subdued colors.
And what we're really loving is the combination of these
with some fine line details,
which could either be through doodles, sketches,
illustrations, or even delicate Serra fonts.
Now we have loads of gradient graphics
that you can search for,
but if you're looking to get on board
with this specific trend,
I'd like to point out two, in particular,
they're combined the gradients and the line work.
There's a nostalgia gradient textures and shapes,
which has a huge selection of gradients
and different line patterns,
and the other one to look out for
is called grainy gradients shapes and more,
and this is a huge pack
with more than 380 different elements to choose from,
and again, it's a combination of gradients
as well as some very beautiful detailed line illustrations.
Right, now, the next trend
we're calling the shape of things,
and this trend uses shapes as masks
to create windows into a beautiful world.
Now it's often used in a very clean and minimalist style,
and it tends to draw
on an earthy subdued or pastel color palettes.
Aside from texts,
there are very rarely any other graphic elements
to distract us from the main focal point,
which is strong photographic imagery.
So the style is really fantastic to use
for showcasing your products.
Again, we have loads of templates designed in the style.
So all you would need to do
is switch out the images with your own,
but if you'd like to start designing from scratch
with this trend in mind,
then we have some different options for you.
I would suggest checking at organic cut-out shapes
by Simon Thobejane,
and we also have the shape of things
by Hello Mister Frank,
and for slightly more geometric treatment of the style,
modern and corporate cut out shapes by Darren Saladino,
so check out those it's going to help you get on board
with this really popular trend.
Right, now, let's take a look at the trend
of playful classicism, which as the name implies,
is a distinctive style that emerges
from a fusion of a playful and a classical aesthetic,
so it's based upon a classic editorial design style,
but the selection of colors and shapes
infuses and energy vibrancy, and pop sensibility
into the layout.
The inclusion of simple shapes and graphics
definitely adds to a sense of playfulness,
and often the simple shapes will be activated
as text stickers,
which is something of a trend unto itself right now.
So if you'd like to inject some playfulness
into an otherwise classic design,
then stickers are definitely a fun and easy way to do this.
I would suggest checking out bold price flashes
by an Nomanda Tetra,
and there are a range of simple shapes with and with optics
that you can use,
and very similarly, black Friday by Hello Mister Frank
has some fantastic options for you to use.
Right, now at the intersection of bold, playful,
and minimal styles,
we have a trend that we've identified
as ultra bold two-tone,
and this is defined by an absence of clutter.
It's minimalism that shots rather than whispers,
and it comes to life
with the playful use of colors and shapes,
so it's a really fantastic design
option for things like posters and flyers,
where it's all important that it catches our eye,
but it's also something you might want to consider
when you are looking at your entire brand identity.
This is definitely something
that could work fantastically for that.
So you can try searching bold in the template feed,
if you'd like to try get on board with the style,
but if you'd like to try and discover
your own unique color combinations to use with this trend,
then definitely check out our new themes tool,
which will suggest a unique color combinations
for you with the tap of a button.
All right, next up,
the trend of honest minimalism
really lends itself well to brands
that want to speak openly and honestly
about their product, service, or related topic.
It's become very popular with brands
that want to start conversations
around difficult or to boost subjects
like physical or mental health,
personal hygiene, or finances.
So the idea isn't to distract us from the topic at hand
with beautiful design
but rather to engage us straightforwardly.
An aura of positivity and simplicity
is perhaps the first impression
that designs like these make on us.
All right, another big one this year
is the photo cut art collage trend,
particularly in the fashion industry
that calls to mind the act of sifting through magazines
with scissors in hand,
cutting art images from fashion spreads
for your scrapbook or journal.
And to this end,
it might even be considered an anti design trend
because there's often
a purposeful sense of being quite amateurish,
quite rough and naive,
but ultimately this translates
to a sense of being quite loose and playful.
So if this is a trend that resonates with you,
you absolutely have to check out
our new remove background tool,
which does the job of cutting out your collage elements
at the tap of a button.
(upbeat music)
And then finally,
we have inclusive, authentic representation,
which is less of a trend and more of an ongoing evolution
in which the concept of diversity
is itself becoming more diverse.
So moving beyond mere representation in your imagery
is worth exploring subtle cultural nuances
that resonate with your audience.
Things like fonts, numbers, symbols, patterns,
animals, foods, colors,
they're all tied up with meaning
and mean different things to different people.
So getting these small details right
can really help people feel seen,
which will help them connect with your brand
in a way that they perhaps didn't before.
Now we have so many graphics
to help your art in this regard.
I'm just going to point out some of my personal favorites
that you should definitely keep an eye out for.
For example, body positive girls by Uniyak is a lot of fun,
and then we also have things
like humanistic fitness and wellness graphics
by Jordan Schiffer,
which is a great spectrum of human bodies to work with,
social diversity collection is an obvious one
that you check out,
our stories by Phila Hillie
is one that I've particularly enjoyed,
and in a similar vein,
you can check out curvy African women,
and we also have graphics for specific occasions like pride;
celebrate pride by Glaydson De Lima
is a personal favorite of mine,
and again, we've got graphics for supporting black business
during a black business month.
There's another pack in that regard by Qew Doodles,
which I really like,
and things like Juneteenth
can be commemorated with graphics
that we've created specifically for that occasion.
All right, hopefully that's given you some inspiration
to start designing your own on-trend content
for the year ahead.
You can find all of these graphics and so much more
by downloading the free app on web or mobile.
All the links you need are in the description below.
I'll see you next time.