Let’s play a fun little game of spot the hidden message in each major brand’s logo.
We’ll give you a few seconds to see if you can see where each brand communicates a little
something extra, before we reveal it to you.
Since BMW got its start as an aircraft engine manufacturer, the blue and white represents
propeller blades.
The two Ts are two people with a bowl of salsa and a Tostitos chip between them for dipping.
There’s a forward arrow between the E and X for FedEx’s forward thinking delivery
methods.
Technology company Cisco was founded in San Francisco, so there’s the Golden Gate Bridge.
Obviously the logo is a falcon, but it's also a giant F.
In the O, U, R there’s a cyclist leaning forward on his front wheel.
Under the tree, do you see the gorilla and lion staring at eachother?
Because Toblerone comes from a place in Switzerland known as the “City of the Bears,” there’s
a bear climbing the mountain.
The arrow creates a smile representing happy customers, but it al so signifies that Amazon
carries everything from A to Z.
The different colors represent the geographical area of London as it grew over time.
The double “T’s” in the iconic French shopping center Galleries Lafayette is stylized
into an Eiffel Tower.
At Baskin Robbins there are over 31 flavors of ice cream.
The seemingly random images in Unilever’s logo actually represent different aspects
of its business, like ice cream and skin care.
The Roxy heart logo is actually a rotated mirror image of the logo of Quicksilver, it’s
parent company.
This one’s my favorite for its beautiful simplicity: the stylized LSO for the London
Symphony Orchestra doubles as a conductor.
The baseball mitt logo of the Brewers is actually a combination of an “m” for Milwaukee,
and a lowercase “b” for Brewers.
The NHL’s Washington DC Capitals hockey team features an eagle rising behind a cutout
of the US capitol building.
The three striped adidas logo is turned to become a mountain representing the challenges
the athletic brand want to help you overcome.
Underneath the legs of the giraffes in the Bronx Zoo logo, you can see the cutout of
the New York skyline.
And between the “k” and “i” in kisses, there’s a hershey kiss.
How many of these messages did you spot on your own?
Did we miss any good ones?
Leave your answers in a comment below.
Thanks for watching, we hope you enjoyed it, and if you did, be sure to like this video,
it really helps us out.
You can watch more of our videos by clicking on the screen, like our rundown of 10 Amazing
Crowdfunded Inventions or the 10 craziest unsolved robberies of all-time.
And you can learn more about the tricks used in advertising by listening to The Advertising
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Until next time, for the two-man team here at TDC, I’m Bryce Plank.
This video was edited by my brother, Brendan Plank.