- This video is all about how you can
grow your YouTube channel right now,
and I've got seven tips to make this happen.
(upbeat music)
Hey guys, my name is Jev Dovey.
I do filmmaking tutorials, camera reviews,
some YouTube training, and I just like going on adventures.
I'm just out here hiking, training for my big climb
comin' up in a month.
I'm climbing the tallest peak in Ecuador,
the two tallest, actually.
So I'm out here training right now,
but we're talking about how you can
grow your YouTube channel right now.
And I've got some tips on how to do that.
And the key behind this entire video is basically
you want to join in the conversation.
So there are certain topics in your niche,
whatever your niche is, that people are talking about,
and you wanna be a part of those topics,
and you want to be a contributor in those topics,
'cause when you join in the conversation,
you find people who want to see the content
that you're producing around your nice.
So I have seven tips for you on how you can
join in those conversations, and be a voice in your niche.
Before we get to the tips, there is one thing
that I wanna touch on, and that is,
you can't just produce content
and it's gonna get you views on your channel.
You can't just focus all your time and energy
just on creating content to grow,
because your channel is you.
So for me, I started my channel as a creative outlet.
There are certain types of videos that I love producing.
I love doing the adventure travel,
and I like producing content around it.
Now, these videos get very little views in comparison
to some of my tech reviews and YouTube training videos.
But I still produce them
because it's the content that I wanna produce,
and I'll put all my effort into producing these videos,
even if they don't get tons of views,
because it's the kind of content that I wanna produce.
And my channel has given me the ability
to produce this content.
So this is something to think about
when we start going through these tips
on finding the topics that are gonna get you views,
which is gonna help you grow your channel.
So, tip number one, is identify
the other creators that are in your space.
And I have a pretty long list,
because when you want to join in the conversation,
you need to be aware of what other people are creating,
not to straight copy them,
but just to be aware of what conversation is even going on,
'cause that's how you're gonna identify
what topics you wanna shoot for your channel.
Now, this will give you an idea of the topics
that you should go after,
but the rest of these tips
are how you're gonna optimize this information
that you're getting from other people's channels,
and you're seeing what's being produced on YouTube.
So, my second tip, is start looking through the comments.
People comment on videos asking questions,
or asking for specific videos to be created,
and a lot of ties, this is where I'll get ideas.
I'll find comments on my videos,
people asking for a specific review,
for a specific concept done in greater detail,
and that's how I'll come up with some of my ideas
to produce content.
And you can also see what people are commenting
on other people's channels.
So if you see a video about the GoPro Hero 7,
which is the camera I'm shooting this video on,
and you go down the comments, someone might ask,
how do you blog with the GoPro Hero 7?
Well, I made a video on how to blog with the GoPro Hero 7.
Someone else might ask,
what are the best settings for color in the GoPro?
There you go, that's another idea for a video
to produce around this camera.
So use this information of what people are asking for
to help guide the videos that you wanna produce.
So not only pay attention to what people are asking for
in the comments section,
but actually ask your audience.
So ask your audience what types of videos
they wanna see produced,
and you can do this in your videos,
you can say, in the comments below,
let me know what kinda videos you want produced.
You can do this in your community tab
or you can ask directly to your audience
a question and have a poll.
You can do this on your Twitter, your Instagram.
There are so many ways that you can actually
ask your audience and engage with your audience,
and figure out what types of videos
that they wanna see produced on your channel.
That is a great way to figure out topics
that you should start covering.
Now when you're researching to look at topics and videos
that you should produce,
one of the key things you wanna look for is unicorn videos.
And what I call a unicorn video is basically
a video that is getting more views
than the rest of the videos on the channel
that that video is on.
So for example, if you look at my channel,
I have one video that's got over a million views,
and that video is a beginner's guide to the DJI Spark.
So, if I was to be researching my channel
and figuring out videos to do around this topic,
I know that a lot of people are searching for the DJI Spark,
so I would wanna produce videos around the same topic,
and join in that conversation,
because it's very clear that that topic is hot.
And for me, what I did,
is I then produced a very similar video to that,
that was the beginner's guide to the DJI Mavic Air.
So I took my same idea,
the same concept of creating a beginner's guide,
for this product and made it
for the next product that came out.
Now I also created other videos around the DJI Spark,
knowing that that keyword is hot.
So you wanna look for unicorn videos.
So the key here is basically looking at a channel,
seeing what the average views are per video,
and finding those videos that have way more views than that.
That gives you an idea that that's a hot topic,
and that is a topic that
you should join in the conversation.
So my next tip, I've already touched on,
and that is creating videos that are similar to the videos
that are doing well on your channel.
So for my DJI Spark example, I started creating
other videos around the DJI Spark,
and all of those started to do well because
I had one unicorn video that was doing very well.
So now that I've started creating similar videos
around the same topic,
I am now becoming a stronger voice in this topic,
and these videos are being pushed up higher on YouTube,
and being recommended by other videos of that topic.
And so that's the whole idea.
You want YouTube to push your videos up higher.
You wanna get on that first page of the search results.
You wanna get recommended by other videos of the same topic.
So if it's a hot topic, go after it,
and start becoming a voice in that topic.
Tip number six is creating loops,
and what I mean by loops is that when you're in a video,
you want to throw to other videos on your channel.
The idea is that you want people to binge on your content.
Not only will YouTube push your videos up higher
in the ranking system, but also you just get people
to watch more of your videos when you actually tell people
that you have videos of similar topics,
or something specific that you've talked about in a video.
So for example, I have a video
all about how to shoot product reviews and get paid.
And you could check that out in the link down below
in the description, or right up here on top of the screen.
So when you do that, when you say I have a video
that ties into the content that you're already producing,
then people are more inclined to continue watching
because you're furthering this video
and making more out of it.
So you're basically just creating more content,
so people can binge on your content.
So it's actually not just a loop, it's a web.
You're actually creating a spider's web of all your videos,
they all link together in some way,
and people can move through your web however they want,
and that's how you keep people engaged with your content,
especially when it's all around the same topic.
So if you guys wanna see how you can make more money
with ad revenue on YouTube,
you could check out this video right here.
There we go, I just added two more videos to this video,
and I've added it into the web of my channel.
And tip number seven is
expand what it is that you're producing.
Don't get stuck in the rut of producing the same content
over and over and over.
So if you start doing reviews,
you don't wanna always do reviews.
You wanna keep bettering yourself,
you wanna keep bettering your channel.
So look at what other creators are creating,
see what other topics that you wanna cover,
and just keep expanding what it is that you're doing,
and don't get stuck into one specific thing.
So I've got one more bonus tip for you.
I originally wasn't gonna put this in,
but I think it's important,
and I've found that it works very well for my channel.
So once you have an idea of the content
that you wanna produce, and you know it's doing well,
and you see your channel growing from this content,
you're gonna wanna just do like a blitz of content
at some point within the year.
So this video is part of my 30 days of filmmaking
and YouTube tutorials, and so what that is,
is I'm doing 30 videos, one every day, on filmmaking
and YouTube and just other videos around these topics,
because I know these topics do well on my channel.
And I tried this out last year.
I did something very similar, where I did 30 days.
I didn't do a full 30,
'cause it's a lot of work to create this much content.
But what happened was,
I got a huge spike in views and subscribers,
specifically around, you know, December,
when I did this last year.
So I ended up boosting my channel and taking it
to a whole 'nother level, and that growth sustained
throughout the rest of the year.
So when you look at my channel, and you look at everything,
watch time, subscribers, all of it,
everything got a major boost when I did this last year,
and it stayed at a much higher level
for the rest of the year.
So this is why I decided to do this again
and test this whole concept again.
But this idea of doing like a blitz of content
might work for your channel,
especially if there's a time of year where more people
are gonna be searching for your niche of content.
So for me, products, reviews, all that content,
gets searched a ton during the holidays.
So this is a great time for me to do this blitz,
because a lot of people are
searching for products and camera products.
So you have to identify what time of year
might be potential to do something like this,
and figure out what videos,
and figure out what videos are really gonna do well
at that time.
So maybe try this for like seven days,
10 days, I mean, 30 days,
I know it's a little crazy, but like I said,
I tried it last year.
I didn't fully commit to it.
I didn't get the full 30 in.
And this year I'm doin' it, doing the full 30.
I'm gonna see what happens
with my channel after I've done this.
So I'll report back and probably make that other video
in the future about this whole blitz idea.
So I have some homework for you.
Right now, I want you to go identify
other channels in your niche.
Find six or more channels that are producing similar content
to the content that you're producing,
or that you want to produce.
Now look for the unicorn videos,
see what videos are doing very well.
And now start writing down ideas around these topics.
And this is your way to jump in the conversation
and start growing your channel right now.
If you're new to this channel,
make sure you hit that subscribe button.
There's a lot of awesome filmmaking tutorials,
YouTube training, camera reviews,
and I also just love doing adventures,
so you can come along with me
as I go explore places like this.
And, guys, I also have a full-hour YouTube training
down in the description, completely for free,
so make sure you guys go check that out
if you wanna be a full-time YouTuber.
And you know what, I'll see ya on the next one.