- [Instructor] Hi everyone it's Neil Patel.
And today I want to introduce you to something
that's going to make your life easier
when it comes to finding lucrative keywords on Google
and getting more SEO traffic.
It's that Ubersuggest chrome extension.
So you just go to the Chrome Web Store
or you can just google for Ubersuggest chrome extension.
Once you are in the chrome extensions for web store
type in Ubersuggest, it's the first result
and it'll take you to extension
that looks something like this
in which you get more keyword ideas.
So, you're probably wondering once you install how works.
Well first off it's free
so you don't have to worry about paying for SEO data.
So anytime you go to Google
and you type in a query such as stocks,
it will not only tell you alright,
here's the keyword and a lot of the Google page
you can end up seeing your results.
And you'll end up seeing alright,
here are all the people who are ranking top to bottom.
Well, what the extension also does is,
it will provide the monthly search volume,
the cost per click
and of course if you click view all
you can see data like spikes
when there's more searches over time,
less searches over time
so you can see seasonality.
And you can also see,
what percentage of the clicks were mobile versus desktop.
You can also see,
how many people click on the SEO results,
how many click on the paid results
and how many you click on no results as all.
Shockingly a lot of people don't click on any results.
This is really useful
because if a term is searched a
thousand times or ten thousand times,
but if 90 percent of the people
aren't clicking on anything.
Well it means that
you're probably not going to get that much traffic
from that term.
It'll also show you the age range of the searcher.
This is important because,
if a term is search by a lot of people
under the age of 18
that just means, they probably not going to convert
into paying customers
because people who are younger
usually don't have much money.
Of course you'll see a overview of the search volume,
how difficult is to rank on Google,
how expensive it is or difficult it is to pay for
and rank through the paid ad spots on Google.
And of course the rough cost per click
in whatever currency and country you're in.
If you're in a different country order
and you one change your currency
you would just go to the settings
and then change your country here,
you can type in any country
and it will end up changing the data
to that country as well as a currency
when it comes to the cost per click.
Ubersuggest will provide you some general data,
the average Web page and ranks in the top 10,
how many backings they have,
how much is their domain score.
Domain score is a metric from zero to 100.
The higher that number
the more authoritative those websites are.
So in general you know for say,
people in the top 10 have a lot of back links
and a high domain score
it means it's going to be more difficult.
Now a term like stocks it changes all the time
so not a lot of the Web pages have back links
because they're news oriented,
so they could be like this one three hours old.
But some of the other terms
that you may be searching for interested in
they could be much older.
So for example, let's take the word marketing
because I'm in the marketing industry.
See search volume here CPC,
I could go view all,
see the ups and downs,
if there's any seasonality,
how do people click on the results
or no clicks at all.
Searchers age range of course,
that's all important to me.
And I can see all right,
the average page that ranks in the top 10
has 586 back links and a domain score of 90.
So that gives me idea of how competitive it is,
under each result even how many links are going to the URL.
This link number is referring domain names.
Referring domain names means
how many unique domains
are linking to this URL.
So I can click the down arrow
and what Ubersuggest will do
it will pull right then and there
a list of all the sites linking to that page
and you can see all them you can export them
and you can do this for any of them right.
Alright, let's go to the next one, right.
Here all the people linking to that you URL from HubSpot.
Same concept you can see social shares,
you can see domain score,
you can even see links
and it shows you that for all the terms,
plus when you scroll down
as Google shows these related marketing terms
you can see the searches per month,
the cost per click and SEO difficulty.
I believe it to SD.
SD stands for SEO difficulty,
that way doesn't take up too much room.
If you want more insights you can click on it
and it'll take you to Ubersuggest.
So you have you seen Ubersuggest before,
so I won't bore you with that too much.
And if you haven't seen it,
it's just a simple app
whenever you click on a term
it will show you the data
and it goes more in-depth.
And you can see popular blog posts
related to that term, more keyword ideas.
But going back to Google and the chrome extension
on the right side,
you can see all the related keywords.
You can even see suggestions,
questions, prepositions, comparisons.
When you click on any of these tabs here,
It will take you to Ubersuggest
to show you more keywords
that are either question oriented, preposition, comparisons
but you can see all the keywords
that are related, the volume,
the cost per click and the penalty.
And at the bottom you can see alright,
who's ranking number one,
that's Wikipedia, that's how many links they have.
Number two is HubSpot 127, you can keep going.
If the first page has 10 results,
you'll see 10 listings here.
If it has eight results, you'll see eight.
If it has six, you'll see six.
The graph will adjust
and with Ubersuggest if you click any of these
like let's say you want
more keywords based on questions,
you just click on a it,
it will open up in a new tab
and boom you can see all the question related terms.
What marketing is or why marketing is important.
What marketing strategies you know maybe should you use,
why marketing research is important.
What marketing does.
So this will all give you ideas
on strategies that you can use more keywords
that you can use within your content.
So if you want to check out this extension, it's free.
Go to the Chrome Web Store,
type in Ubersuggest and download it
or just go to Google
and type in Ubersuggest chrome extension,
it's the first result.
Go there, install it and you'll be good to go
and rocking within a few minutes.
You don't have to register,
you don't have to create account
or anything like that.
It's 100 percent free.
We don't require any of your data.
I hope you enjoyed this extension.
It will help you get loved more by Google. Cheers.