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-Hey, guys.
My name is Tim Schmoyer, and it's Tuesday.
Just like we do every Tuesday here
at Video Creators, it's time to take a look at some
of the online video news from last week
and talk about the implications it has for us
as creators who are growing our channels
and building our audiences here on YouTube.
And today I want to tell you guys the best time of day
to publish a new video to YouTube,
the best day of the week to do that,
and also when you will get the most money and highest CPMs
from your videos, as well.
I'm going to share all that with you guys.
That's coming up.
But first, two other quick things.
The first thing is that YouTube is doing a live streaming
event during the Super Bowl.
They're doing their very own halftime show
with 20 top creators, including Harley Morenstein from "Epic
Meal Time," Freddie Wong, Toby Turner, and many others.
So just go to YouTube.com/AdBlitz to tune
into YouTube's halftime show during halftime of the big
game, if you're here in the US.
I'll put a link in the description below this video,
if you want to go check it out.
Also, Twitter is rolling out their new video streaming
service sometime soon.
And it's going to look a little bit differently
than it does here in YouTube, or even on Facebook.
Although videos in Twitter's feed
will auto-play just like videos do in Facebook feed,
they will only auto-play for up to six seconds.
Now, the user can pick any six seconds of the entire video
clip to be the auto-play ones.
It doesn't have to be just the first six seconds.
And it will also auto-play with no sound
until the user actually clicks or taps to watch the video.
If you're brand advertising on Twitter,
you will get to upload videos of up to 10 minutes long.
But if you're just an average user like you or me,
you will get to upload videos up to 30 seconds long.
I would love to hear what you guys think
about this in the comments below.
You know, this past year, we have
seen a lot of different video platforms coming out
to kind of compete with YouTube, or at least
offer something that's supplemental to it.
You know, like Facebook is doing their video thing.
Twitter's going to be doing their video thing.
And having video on all these different platforms,
how's that going to affect your video strategy, especially
in how you promote your content and your material?
I'm really looking forward to reading your thoughts
down there.
So share with the rest of the Video Creators community, what
you think about all this.
Now I'm going to share with you guys the best times of day,
best days of the week, and the best time
to get money on YouTube, and all that.
But first of all, I want to thank our sponsor here
at Video Creators this month.
They are FameBit.com, which is a website where
you can go to land brand deals to make more
money with your YouTube channel.
If you have 1,000 subscribers or more,
you can simply create an account,
log in, browse through an entire marketplace of brands
that are looking for creators like you
to help promote their products and services.
FameBit holds the advertisers' money in escrow
so that you get paid only like a day
or two after your video goes live.
You can also find other creators there
who want to do collaborations.
So go check it out.
There's a link in the description
text below this video.
You can go straight there.
Check it out.
Sign up if you'd like and start landing brand deals
and increasing your audience by tapping
into the community of creators they
have over there at FameBit.
So Matt Gielan over at ChannelFrederator Network
recently did some research, across their 120 million
monthly views and their 1,300 channels,
about what are the best days, best times of the week,
and everything to publish your videos.
I'm going to summarize all his data here for you guys.
But first of all, you should know
that the content that he's evaluating
is mostly all animated content.
Their audience is 65% male and it skews very young,
around 13-to-34-year-olds.
And 40% of their audience is from the US.
So that's kind of the baseline for what
these numbers are going to be based on.
So as you can see here, the best hours to post during the day
are between 2:00 and 4:00 PM Eastern time,
Monday, Tuesday, Wednesday.
And then on Thursday and Friday, between 12:00 PM
and 3:00 PM Eastern time.
And then on the weekend, Saturday and Sunday,
between 9:00 and 11:00 AM.
And he said the reason for that is, just
as viewership on television peaks
somewhere around, you know, prime time,
around dinner time, maybe a little bit thereafter,
he said the same trend is true for YouTube.
So you want to post your videos sometime
in the early to late afternoon, so that by the time people
sit down to their YouTube subscriptions,
around dinner time or the evening,
your video's been published and is there,
kind of close to the top of their subscription feed.
As for the best days of the week to post,
towards the end of the week definitely
seems to perform a little bit better.
Mondays, Tuesdays, and Wednesdays are all kind of low.
Going up on Thursdays and Fridays, kind
of peaking on Saturday, and then coming down
a little bit on Sunday.
And the thought possibly behind this trend
is that at the beginning of the week, people are very busy.
They're kind of getting back into the rhythm,
back into their routines.
And then towards the end of the week,
they kind of have more time to relax.
You know, they've finished up some projects,
and now they can chill a little bit more
in front of the computer.
If you'd like to know which days of the week
to post for the best advertising dollars and highest CPMs,
this calendar gives you an idea of that.
Blue are high viewership days.
Yellow are high CPM days.
Green is high viewership and CPM days.
And red days are days that are significantly bad in comparison
to nearby days of viewership and other CPMs.
So you kind of want to hit the green days, if possible,
because that's when you'll strike the best
balance between high CPMs and high viewership.
This graph right here shows US viewership
over the course of the year.
It tends to be highest in winter months,
around October through February.
It kind of decreases in March, bottoms out in May,
and then picks up again in June.
And the logical reasoning behind this is that in the winter,
people are indoors more.
They're sitting in front of their computers more.
During the summer, people are getting out.
They're having fun.
They're playing outside and going on vacation,
traveling, doing a lot of other things.
So Matt compiled all this data together
to give you an annual calendar of the best of days
to post your video content.
And on this calendar, green is a very good day
to release a new video.
Yellow is a good day to release a video.
Gray and white are kind of a moderate day to release,
and red is-- try to avoid releasing videos on those days.
I know I went through a lot of this pretty quickly,
so there's a link in the description below this video,
if you want to go read the whole post and dig into it some more.
But remember, these statistics are
based on analytics from their network channels.
If your channel has a different demographic
of users, of people, of age groups, of gender, of content--
a lot of different variables go into this,
so your mileage may vary with this.
If you've been making videos for several years now,
what I would do, just go straight
to your YouTube Analytics and just do
the high picture overview level.
Make sure you change the date range to all-time,
and you will see how different trends and things might
be happening around certain times
of the year on your channel.
So I hope that was helpful for you.
If this is your first time here, I
would love to have you subscribe.
Every Tuesday, we take a look at the online video news
and talk about it, just kind of like we did here,
keeping you guys up-to-date on the changes that are happening
in the platform and how you can continue to grow your channel
and your audiences, based on all the new things that
are happening here every week.
Tomorrow, on Wednesdays, I give you
guys some YouTube tips, ideas, suggestions, advice,
things like that.
And then on Thursday, I do some YouTube Q&A,
where I take a question that one of you
asks about your channel and the audiences
that you're developing, and I do my best
to answer it right here for you.
And I do all this, guys, because I really
do believe that a lot of you guys
have messages that need to spread,
that the world needs to hear.
And I want to do everything I can
to help you grow your YouTube channels and your audiences,
so that the people who need to hear what you have to say
can simply find you, connect with your channel
and your content, and hear what you have to say.
So thank you for letting me be a part of helping you
guys do that.
Subscribe, and I'll see you guys again tomorrow.
Bye.