- We all know the YouTube algorithm
can be an absolute pain in the
(beep)
Stick around until the end of the video
so you know how to grow your channel,
get more views and become a friend of the algorithm.
So let's get started.
Tip number one: focus yourself on click through rates.
This is the percentage of how many people
click on your video to watch it.
You can measure your CTR in the YouTube studio.
The higher the CTR, the higher the chances of the algorithm
recommending your video to more viewers.
And the biggest things that come into play
are thumbnails and titles.
So make your titles engaging, valuable
and irresistible to click on.
Tip number two is: focus on audience retention.
The YouTube algorithm prioritizes videos
with high audience retention even more
than having a lot of views or subscribers.
In the YouTube studio, in the audience retention section,
you can see how much percent of the viewers
are tuned in at a specific part of the video.
Try to learn from the curve,
and try to learn from the sudden spikes and dips,
so you can perhaps optimize those things
in the next videos to keep your viewers watching.
Tip number three: using keywords still works.
Use the relevant keywords
in your title, description, tags, anywhere.
It's not a new concept, but using certain words,
and as of 2021, using context,
will have a tremendous effect in your video's performance,
and also in your video itself.
Nowadays, the YouTube algorithm can understand
what you're saying in your videos way better than before.
A quick tip to obtain relevant keywords for free
is by going to YouTube or Google,
search for the keywords
you would like to create a video about,
and write down the synonyms, related questions
and suggested content phrases.
Get inspired, and use the most relevant ones for your video.
Tip number four: use your description wisely.
Use the relevant keywords in your description,
and make sure you place the most primary ones
at the top of the description.
Use at least 250 words in your description,
and don't try to do keyword stuffing
while you spam every single keyword
a hundred times in your description.
This will punish your channel tremendously.
And the major algorithm key is using timestamps.
Adding timestamps makes it easier for the algorithm
to segment your video,
which is good for the ranking.
Tip number five (or actually a question):
Should you upload more videos, or less videos?
Although the YouTube algorithm
supports the idea of uploading videos consistently,
it's not gonna' punish a channel
because they upload too many videos or too little videos.
So, make as many or little videos as you like,
as long as you keep your content valuable
and interesting for your viewers,
so the algorithm can recommend your content.
Tip number six (or actually another question):
Should you upload longer videos or short videos?
So, the rule of thumb here is that you're gonna' aim
for the highest completion rate possible.
No matter if your video is
two minutes long or 15 minutes long.
This means that your focus should be on providing
genuine value throughout the entirety of the video,
so people keep watching it.
This will help your video perform well in the algorithm.
However, the longer the video,
the tougher it is to hold your viewers' attention,
which is easier to achieve with a shorter video.
But, if the audience retention and the watch time
are high on the long video,
it will be incredibly rewarding for your channel.
The YouTube algorithm loves videos
that keep their viewers on the website.
So the longer the video, and the longer people watch,
the happier the algorithm is.
So keep that in mind.
Tip number seven: use every option
that YouTube has to offer.
Alongside creating regular videos, try to do shorts,
do live streams and create community posts.
The more you expand your channel by using those options,
the more the algorithm will offer you.
For example, the YouTube algorithm rewards channels
that post at least two shorts a week.
So, my advice would be to try out these options
so you can allow the algorithm
to pick up your channel even more and faster.
Tip or question number eight: long-term or short-term?
We're all in the same competition
to have instant gain in our views and subscribers,
but please focus on long-term success of your channel.
It could take a little while for the YouTube algorithm
to like you and your channel.
So don't demotivate yourself,
or think that the algorithm has something against you
if you don't go viral instantly.
Make sure to just be patient, focus on quality content
and engaging content, and building an audience.
This will help you in the long-term.
Tip number nine:
quality wins the race in the algorithm game.
We live in a time where content is absolutely saturated.
There're literally billions of articles
and videos about everything,
so how do you distinguish yourself, win the algorithm game
and get people to your content, providing value and quality?
Keep this in mind: the algorithm is made
to provide the right content to the right person.
So if you want to score high,
and you want to get more viewers,
ask yourself the question, "what do those people search for?
And do I provide the value that they need?"
So if you provide valuable and quality content
to the right niche,
the algorithm will prioritize your content,
and bring it to the right audience.
And that's it for this video.
Thank you so much for watching.
Feel free to leave it a like, and consider subscribing.
If you have any questions,
feel free to leave a comment in the comment section
so we can get back to you.
For now, good luck on your journey,
have a nice day, and see you later.