>>> WEVE REPORTED QUITE A BIT ON THIS SHOW ABOUT THE RECENT
DISRUPTION OF MAJOR LONG
DOMINANT INDUSTRIES AND WEVE
INTRODUCED YOU TO THE PEOPLE DOING THE INTERRUPTING.EOPLE
DOING THE INTERRUPTING. UBER AND LYFT HAS SHAKEN UP THE
TAXI BUSINESS.
BUT HOW DOES ONE BEGIN TO
DISRUPT AN INDUSTRY AS MASSIVE
AND COMPLEX AS HEALTH CARE IN
AMERICA?
IN OUR SUNDAY SPOTLIGHT, NBCS
JOE KENT MEETS THE PEOPLE WHO
ARE GIVING IT A SHOT. >> NESTLED INSIDE THIS MALL IT
LOOKS LIKE ANOTHER STORE FRONT
ON THE OUTSIDE, BUT INSIDE -- >> HOP ON.SIDE, BUT INSIDE --
>> HOP ON. LIE YOUR LEFT HAND FLAT ON
THERE.
THERE.
>> AN UNEXPECTED NEXT GENERATION DOCTORS OFFICE.D NEXT GENERATION
DOCTORS OFFICE.
>> ITS GOING TO BUILD A 3D MODEL OF YOU.TO BUILD A 3D
MODEL OF YOU. >> FORMER GOOGLE EXECUTIVE FOUND
IT FORWARD TO REVOLUTIONIZE
HEALTH CARE AFTER HIS BROTHER
HAD A HEART ATTACK.
>> ONE OF THE THINGS WE WANT TO
DO IS NOT REBUILD THE PRIMARY
CARE EXPERIENCE.
CARE EXPERIENCE. WE WANT TO REBUILD THE ENTIRE
HEALTH CARE SYSTEM.
WHAT YOU GET TO SEE HERE --
>> HIS GOAL, MAKE IT MORE
CONVENIENT, PROACTIVE AND PERSONALIZED, SOMETHING PRIMARY
CARE, HE SAYS IS NOT.
>> BY PUTTING THIS NEXT TO THE
APPLE STORE WHERE YOU GO EAT AND
GO SHOP, WHAT WERE TRYING TO
SAY IS REALLY HEALTH CARE IS
PART OF YOUR EVERYDAY
EXPERIENCE.
EXPERIENCE.
>> CHECK IN USING ANY OF THESE
iPADS.
>> HER APONTEPOINTMENT STARTS WI BODY SCAN FOR VITAL SIGNS.RTS WI
BODY SCAN FOR VITAL SIGNS. EVERYTHING LOOKED REALLY GOOD.
>> EACH VISIT ALSO FEATURES THE
LATEST TECH INNOVATIONS IN
HEALTH CARE.
HEALTH CARE.
>> IT SHOWS YOU THE ORIENTATION
OF YOUR VEINS HERE.
>> AMERICANS ALREADY SHELL OUT $3.3 TRILLION A YEAR ON HEALTH
CARE.
CARE. THATS 18% OF GROSS DOMESTIC
PRODUCT.
PRODUCT.
AND FORWARD DOES NOT COME CHEEP.
>> ITS $150 A MONTH. HOW ARE YOU GOING TO CONVINCE
PEOPLE TO PAY FOR THAT ON TOP OF
THEIR INSURANCE IF THEY HAVE IT?
>> YOURE PAYING FOR ALL THIS
INSURANCE TODAY BUT THEN YOURE
STILL GETTING SO MANY BILLS IN
THE MAIL EVERY TIME I DO A BLOOD
TEST, EVERY TIME I GO TO THE
DOCTOR.
DOCTOR.
>> FORWARD DOES NOT ACCEPT
INSURANCE.
THE MONTHLY FEE COVERS CONSULTATIONS, LAB TESTS AND
SOME PRESCRIPTIONS.
SOME PRESCRIPTIONS. ACROSS TOWN ANOTHER STARTUP.
PARSL
PARSL PARSLEY.
PARSLEY. >> I GET SICK QUITE A BIT.
>> OKAY.
>> OKAY.
>> FOUNDER AND CEO SAYS HER TEAM
EXAMINES DIET, RELATIONSHIPS, ENVIRONMENT AND GENETICS TOS,
ENVIRONMENT AND GENETICS TO TREAT MEMBERS BETWEEN 17 AND 80
YEARS OLD.
YEARS OLD.
>> MOST OF OUR PATIENTS ALSO
COME TO US WITH SOMETHING GOING
ON.
THAT COULD BE A HORMONE
IMBALANCE.
CARDIOVASCULAR DISEASE, BLOOD SUGAR PROBLEMS.DISEASE, BLOOD
SUGAR PROBLEMS. >> THEY HIRED A DATA SCIENTIST
TO TRACK THOUSANDS OF PATIENTS.
>> WEVE BEEN ABLE TO LOWER
PRESCRIPTION DRUGS COMPARED TO
PRIMARY CARE BY 60%.
THAT WOULD SAVE THE COUNTRY
$270 BILLION IF EVERYONE
PRACTICED THE WAY THAT WE DO.
>> IT COSTS 150 BUCKS A MONTH.
>> AS LONG AS PEOPLE KEEP HAVING
TO PAY A LOT OF MONEY OUT OF
POCKET, THERES A REAL BUSINESS
MODEL TO BE HAD HERE AND I
EXPECT THESE BUSINESSES TO GROW.
I EXPECT A LOT OF THESE
COMPANIES TO REALLY TAKE OFF.
>> WOW.
>> WOW. >> SHE SAYS SHES BLOWN AWAY BY
THE EXPERIENCE.
THE EXPERIENCE. >> IS THERE ANY ASPECT OF THE
OLD DOCTORS OFFICE EXPERIENCE
THAT YOU KIND OF MISS?
>> NO.
>> NO.
TO BE HONEST, ABSOLUTELY NOT.
>> REIMAGINING THE WAY TO A
CLEAN BILL OF HEALTH.