- [Narrator] When it comes to the Migos,
it's all about that spla.
When it comes to hip-hop,
there is no doubt that the Migos has
an impact on the culture.
But let's get in to the fashion.
When the rap trio hit the scene in 2013
with their debut single "Versace",
we knew then that they were here to make a statement.
In 2015, Migos dropped their official clothing brand,
Yung Rich Nation, named after their debut studio album.
You can catch these North Atlanta boys in all kinds of
drip from Kappa to Calvin Klein, Prada, Louis Vuitton, Valentino,
and of course, Versace.
High-profile relationships and occasional controversy,
this tight-knit family is one of the media's favorite
to cover.
But, nothing ever stops them from hitting the red carpet
or shining in front of the camera.
Over the years, the Migos' colorful fashion sense
and flashy personalities have raised their star power
as they continue to level up in the rap game,
racking it up award after award.
- And the BET award goes to...
- Migos!
- Yeah, dat way.
- Northside way, the Migo way.
Thank God, first. We wanna thank God first.
We been working hard. You dig?
- Thank God, QC.
Thank my momma. I love everybody.
And this the culture, this the new wave.
We living it.
- The Migos!
- [Narrator] Defining their own sound in hip-hop,
the Migos have started a movement with their music,
turning out hit after hit
under the Quality Control umbrella.
- Yes sir!
We'd like to thank God.
What's up, Momma? - I'll tell you!
- QC the label, Coach P, what's happening?
What's up, Gucci.
What's happening, man? We appreciate it.
We thank y'all. - Thank God.
Thank God. I thank my wife.
You should thank yours. That way.