-But now like two years later she's like the best. She's way better than me at sitting
and he didn't get his first keynote from YouTube until
20 months. We're gonna make a show about the world's strictest parent about you.
-So, we talked a little bit about what you do for your clients and I know that you're pretty
selective. You don't just take anybody's business. Tell me about some of your clients and why
they're your clients and what you've done for them and maybe some different ones. Let's maybe
start with Noelle we've talked a little bit about Noelle Randall. -Yeah, Noelle's
been a fun experience worked with her for two years now.
She came to me putting a couple years of work into her channel
and got it to about 6,500 subscribers. We're now approaching 600,000 subscribers. So, it's pretty
fun. She's really dynamic, has a lot of energy, has a lot of skill sets, and a lot of expertise
to share. So, that's why her channel is doing so well. One thing that's been really fun to watch
is like her growth on YouTube. One thing that I coach my clients on is at the beginning of
the episode set some curiosity hooks. -Yeah. -Like say some things that will create curiosity
about what you're going to be talking about and the first time we did that she's like,
"Okay, now, just tell me what to say". So, I would give her a suggestion she'd say it, she did great.
Next video, alright, tell me what to say again. Okay, so a month later we were filming again
and she still hadn't quite gotten it. She's like, "Is this what I'm supposed to do?",
and I'm like, "Not, do it this way", "Okay yeah, I got it". Month
three a little bit better but now like two years later
she's like the best. She's way better than me it's setting curiosity hooks. She'll set him
at the beginning. She'll be delivering content and in the middle, she'll reset a curiosity hook. Like
I remember I'm going to be you know and kind of give a hint about what's coming. So, now she's
like the sample that I have all my other clients like look what Noelle's doing. That's it's so
it's pretty cool to see how she's been extremely coachable. I think that's one of the reasons she's
been so successful. She just followed everything that I told her to do right from the beginning
even when she didn't understand it but she's just. -Well, that makes, it makes sense. I mean,
she's investing a six-figure amount of money in your services and so yeah don't play the
the pride card. If you're with. -Some of my clients do. -Do they? Okay,
like I know better than you or things like that. That happens sure yeah. So, you also
work with Nicholeen Peck. -Nicholeen is
is awesome. So, she's a parenting expert. She's the President of the worldwide organization of
women. She speaks to the United Nations about parenting. Where I mean she's a parent but where
she's gotten her expertise as like a parenting expert she fostered troubled teens and troubled
youth and the foster program like saw major transformations even if they only stayed within
their home for like 2 or 3 weeks. They would see these really troubled teens transform and
so they kept sending her the troubled teens and she built such a kind of a reputation around
this system of parenting that the BBC contacted her and said, "We're gonna make a show about
the world's strictest parent about you", and she's like the strictest? But she looked up
the definition and it was like self-governed and she's like, "Okay, I guess that's me".
So, she did it and this you know this is going back over a decade ago but it's
pretty impressive. They sent her like these teens that were just a lot big problems and
you know day one had some issues, day two got a little bit better. By the end, it's like,
"Can we live here? Can we be a part of your family?", and saying like, "I cleaned a toilet
like this is so much", just feeling accomplished for cleaning a toilet unless the transformation. I
met her through a parenting class my wife and I took and when we learned her method and stuff.
We approached her about the YouTube side of things and so we've been producing her channel
now a while. We've laid such a solid foundation. She followed my strategy to the letter and tons
of search traffic and it's we haven't had a spike on her channel like we have on Noelle's.
A big part of videos that spike is you have lots of advertisers that want to
put money and so they want to spend money to put their ads in front of videos and on
Noelle's topics of making money and side hustles and real estate there's more advertisers there.
But some of the videos that have done well on Nicholeen's channel or like how to...
get your kids to listen without yelling. She's even just recently had a video that I would say is
a spike. She's recently started like teaching her same principles and parenting for weight loss
because she's lost some weight using it and so she just made a video to tell what she's done and that
video's taken off. When one video rises that isn't necessarily related it still brings more traffic
to all the other videos. It's kind of like when the tide comes in and all the boats in the harbor.
So, it's her channel is progressively... It's not like been
the rocket launch that Noelle Randall had but it's been consistent. It's a great lead generator.
It's consistently generating leads every single month. You know a few hundred dollars a month
coming in from ad revenue but it's a lead gender it's its five figures. -And that's primarily what
you do this for them anyway is to generate leads for their businesses. So, five figures
a month is just fine you can live off that yeah. Normal people anyway. -Tell us about Paul Jenkins
your relationship with him and all of that. -Yeah, Paul talks a lot about parenting. He's
a positivity psychologist, so he talks in all ranges
of like mental health and even things like goal setting and achievement. His parenting topics
took off. I was working with him even before Nicholeen
and so he's had some of the same videos that take off. But it's one thing I like to share
that's unique about his story is he's also a keynote speaker and he didn't get his first
keynote from YouTube until 20 months. That's a long time like if somebody comes to me and says,
"I give keynote speeches. I want to build a YouTube channel to bring me in more keynotes",
it's like, "Okay, that can happen but can you wait a year or two". -Right,
yeah. -Because he had courses that he started selling early on and so he started making revenue.
20 months in he got his first keynote and what's fun is his wife Vicki she's
a speech pathologist and they do some videos together on the pit when they talk parenting
and when he got a call to give a keynote they said oh and we want you to bring Vicki too like kind of
surprised but alright. So, she's become a public speaker
going out and so anyway so there's lots of revenue streams but it's I just I
like to share different stories of different channels because you learn different things.
-There are three different ways that I work with people,
my course, my done for you service, and my inner circle brand new this year. Okay, my course
is DIY do it yourself but it's my complete strategy.
You go through 10 weeks, 10 modules, that will help you get the ball rolling and
generate momentum with the exact strategy that I use on all 27 channels that I produce.
My done-for-you service is what clients like Noelle Randall use. Where we do all the
filming. We do all the editing. The thumbnail design, the launch, we monitor the analytics,
and help these channels improve month after month after month. Now, my inner circle
is for six-figure business owners. They want to take their business to seven figures
and really want to scale their YouTube channel as well. You get a taste of our
done for you service where we just launched one episode per week. You're also part of a
community with other business owners that want to learn and implement the same strategy and we
have four quarterly retreats. Now, the studio houses where you'll be filmed either here in Utah
or in Orlando, Florida are also big enough that that's where
we're going to have our quarterly retreats. If you're ready for a strategy session with me
to discuss whether my course the inner circle or my done for your service is a fit for you
then go to my website betheherostudios.com.
I'll link to it below and anywhere on that page click learn more and I'll chat with you then.
To get your business to that point just like in mind to get to this point it's
been a 12. -I mean, you're starting with new clients who are already well established,
already probably kind of wealthy especially if they can afford. -Yeah, it was so much for
her to handle that she had to expand her team and hire lots of other coaches.