hey guys what is up Jared here from email experts we help e-commerce brands grow via
email and automated marketing and in this video I’m gonna go over how you
can grow your e-commerce sales with a browse abandonment flow in Klaviyo
so before we begin what is a browse abandonment flow the browse abandonment flow is a series of
emails that are triggered when someone has visited a particular product page but did not start or
complete their checkout if you look at the simple funnel here compared to the abandoned cart flow
which is triggered when someone starts a checkout for browse abandonment emails a visitor does not
have to start a checkout all a site visitor has to do is to view an item to trigger the flow so
in this tutorial i will show you how to set up a browse abandonment flow for your Shopify or
big commerce store using Klaviyo this should work for other platforms as well the goal of this flow
is to remind customers what they were looking at and bring them back to the specific product page
these emails are effective because they are highly personalized and show the products
that the customer was already looking at so let's jump on to Klaviyo first things first
we need to have a trigger so Klaviyo knows when someone looks at the product on your
site make sure that Klaviyo is connected to your e-commerce platform and that the viewed product
script is working properly on your site so within Klaviyo go to the integrations tab on the left
and connect your store in this example I’m going to connect it to my Shopify store if you are using
Shopify make sure when you are connecting it to Klaviyo to check this automatically at Klaviyo
on-site Javascript checkbox and when you connect it Klaviyo will add a lot of great features
to your account including pre-populating your flow library and hopefully add the view product
tracking script as well I’m not going to click update settings because i've already enabled the
integration but as you are following along please go ahead and save your integration settings here
now to check whether the viewed product script is working click on the analytics tab in Klaviyo
click see all metrics scroll on down and find the view product metric click on it and you should be
able to see data coming through you should be able to see your graph going up and down like this or
you should be able to see people flowing through your activity feed if you click this activity
feed tab here you shouldn't be able to see people coming through and if you see data coming through
and an activity feed of people then you know your view product script is already installed you can
go ahead and skip ahead past the next section however if you can't find this view product
tracking script or if you have no one here in your activity feed or if your chart shows a
flat line at zero then you know that your code is not installed on your site don't worry this
is just a very simple installation process that we will go over now so what you want to do is to
go ahead and click your account name on the top right and click on setup web tracking you'll be
then brought to this page that shows the steps on how to install this on your site the first
step should have already been completed when you integrated your store with Klaviyo next you want
what you want to do is to copy the code over here the snippet of code so go ahead right click copy
and you want to paste it to your product dot liquid in your Shopify template what you want
to do is to open another tab on your Shopify store under online store and under your themes
you want to click action and edit code to your live site I’m not gonna do it on my live site for
the purposes of this video because i already have the script installed on my live site I’m gonna do
it on a backup theme but as you are following on in this video please make sure to do it on
your live publish site instead so so go ahead and click edit code now search product.liquid
and click on product.liquid under templates
next after you've copied this code paste it over here at the bottom of your product dot liquid page
so I’m just gonna right click and paste it and go ahead and click save now after you've done
this your viewed product data will start coming through now now how does this view product script
work so the view product script we just installed associates a cookie to a person's web browser so
a person's chrome or safari to track what product that what products they have been doing but
in order to connect the cookie with a customer's profile in Klaviyo the customer must either number
one click through to your website from an email or number two sign up through a pop-up or a form
on your site we have another video on our YouTube channel that shows you how to install
a pop-up or a form on your site so please watch that video first before continuing on with this
if you don't have a pop-up or form set up please please set one up now in order to make your browse
abandonment emails that much more effective the easiest way to test the tracking script is working
is to sign up with the Klaviyo form on your site so what I’ll do is I’ll open the private tab
go into my website find the form or the pop-up and fill it up with an email address there you
go now the pop-up has opened what I’ll do is I’ll put in an email address here
um don't need to do that so now that I've signed up with my email we'll just go ahead
and browse the site click on a few products to let the data come through look look around check
out different products and now when i search up the email address in my Klaviyo account
you can see the view product data has come through so now we know this works now we can see that my
browsing behaviour including product views which is what we'll use to trigger the flow and includes
the details we need to make the email as well now it is time to set up the browse abandonment flow
so at email experts we recommend starting with Klaviyo's default browser abandonment flow
so go to the flows tab on the left click create the flow and choose Klaviyo stand
standard browse abandonment email flow template so click on that we'll name it as you wish
and we go ahead and click create flow so what this does is that this creates a placeholder flow
and it should work exactly as you expect once a visitor views a product after two hours an
email will be sent out to a visitor with only their last view item so for example if they
have browsed five products the email will only be populated with the last item that they have used
Klaviyo's default browse abandonment flow also has some flow filters by default
so if i click on this you can see what floaters that what flow filters that they have
so the filter means that you will only email subscribers who have browsed around your
website and load their products but have not started a checkout or placed an order so if
they browse and start a checkout then they will no longer receive the browse abandonment emails
because they will receive the abandoned card emails instead these rules are there to prevent
Klaviyo from sending too many emails to your customers this helps ensure that customers are
only receiving the most relevant email specific to the stage in the buying process the last rule here
has not been in the flow in the last 30 days just means that the customer will only receive the
browse abandonment emails once a month we use this rule so customers who are browsing all the time
do not get annoyed with receiving too many of these emails now it is time to build the email
when you open up the email you will see some code so one second I’m just open up the email
so once you open up the email you will see some code like like these event.name event.price
strip text these are called merge text they might look a bit strange but this code is the
code that will be replaced with the product that the customer last view you can see that here so
if you click preview and click show directly in clever you can see that what customer and
that the customers have been viewing this product you can edit the styling of this merge tech block
but do not edit but don't change the code on the block or the content in it might not work now it's
time to edit the email to make it match your brand I’m going to speed up the next bit but for a more
in-depth video on how to create a beautiful looking email we have another video on our
YouTube channel feel free to check that out if you want to learn more on how to beautify your emails
now the email is designed let's check if the browse abandoned block works go to pre go to
preview and click preview in Klaviyo and there you go you can see it works perfectly it looks
good it populates the customer's name it populates what the customer was looking at and if you click
on it it brings you back to the product the exact product page that the customer was last browsing
now that now that the email has been designed it is also a good idea to add a reminder email a few
days after the first to give customers another chance to come back and make their purchase
so back on the flow page rather than creating another email and designing it from scratch
what we can do is to duplicate this already beautify email
add a time delay in between so let's say one day or one day later
rename this email to browse abandonment
two
and now you can just edit each email with specific messages to remind customers
who have browsed your store to make their purchase another tip here is to add a discount and mention
that it expires in 48 hours to really hone in on the urgency and the scarcity of the product to
learn more about adding discounts in your emails please watch our other video that goes through
that in more detail now that the emails are designed we are ready to activate the flows
go ahead and change the statuses of all the emails from manual to live
and you're all set now there you have it this concludes the video on how to set up a browse
abandonment flow i hope you found this useful if you did i would really appreciate if you could
help like and smash the subscribe button it would really mean a lot to our channel
we post videos every three weeks and if you have any questions please let
us know in the comments below who knows we might turn that into a future video hope
you have learned something and i thank you very much see you in the next video