We're going to tell you guys a little bit about some advice
that you need to know going into the New Year of how things have
changed here on YouTube and how that influences you
as creators.
That's coming up.
Hey, guys.
My name is Tim Schmoyer and this is
Sarah Dussault from Sarah Fit.
Welcome, Sarah.
Great to have you.
Thanks for having me.
For you guys who don't know, Sarah started an online video
back in 2006 on another YouTube channel,
and then in 2008 switched to her own channel
at youtube.com/sarahsfabchannel.
And since then has amassed 140,000 YouTube subscribers.
She now has her own published book.
She's hosting a Biggest Loser Hangout Google and Google+
tonight.
She's been the host for YouTube Next Trainer
and lots of other things so she has a lot of advice and things
that she's seen that's happened around YouTube
in the past of years.
So Sarah, what advice do you have for creators
as we go forward?
So YouTube has done a really good job
at creating these tools for us creators
to be able to analyze the data that goes behind our videos.
Look at the videos of yours that do the best.
It's really easy to see now using Google Analytics.
It's something that we didn't have back then
when YouTube first started.
And trying to figure out what is it
about that video that does really well.
For me, some of my most simple videos that I think
aren't going to do well, do the best.
Yeah, I know, I hate it when that happens.
Because I'm like, man, I would have put more into that
if I knew it was going to do that well, you know?
Yeah.
And so Google has provided us with these tools where
you can see the user engagement.
Where you can see, oh, more people watched this video
for a longer period of time and it's like, why?
I don't get it.
But a lot of times it has to do with your audience
demographics.
So I didn't realize that I had such a strong teenage girl
viewership.
Because here I am, I'm like, oh, when I was a teenager,
I played sports.
I didn't need weight loss tips online.
Granted, we didn't really have online then,
but for me, it was really hard to come to the conclusion
that girls in high school and middle school
are looking up weight loss and fitness advice.
So when I would do things for school,
those videos were doing really well.
Meanwhile, I thought that I had these boozy sorority girls
and young adults watching my videos, and that wasn't true.
So when I thought I'm just going to do a school video,
well, those videos kicked butt.
And the only reason I was able to figure that out
was because of the YouTube Analytics tools.
And for my channel, I'm talking about things
that are going to help people live healthier lifestyles,
and so when it comes to almost just titling things
differently.
So if I'm showing a really awesome lunch
that you can bring to the office.
Instead of saying, brown bag it to the office, maybe
easy lunches to bring to school.
I'd love to hear your take a little bit on the community
aspect too of YouTube and how maybe that's changed.
There are a lot of tools outside of YouTube that are coming out
that allow you to identify similar creators to you,
people that are much higher than you on a subscriber view rate
and people that are much lower.
And also, hopefully, they'll have one for location
soon because that's the other thing about the YouTube
community.
Everybody's moving that LA.
Yeah, I'm sticking to Cincinnati I think.
I like it here.
And I try to-- there's not anyone else here
that's actually pioneering YouTube meetups and things
so I'm trying to, and I encourage other people who
are like, I don't live in LA.
I can't blah, blah, blah.
It's like, you just give up because you don't live in LA?
No.
LA started and you, obviously, had
a little bit of Hollywood vibe to it so that helped it,
but I can start in Cincinnati what happened there.
The only other thing that I would say--
and I'm answering my own question--
is I think it's becoming more important to--
we talked about this a little bit in our video last week,
but collaborating with each other.
But in a way where you find some people and you
you're going to link arms and you're
going to do this together for the long haul.
So we often think of linking arms or collaborations,
like, we just did one-off video or we did this video
with that person or that person and then it's kind of done.
There's all these pockets of people
and they all kind of start together at the same level,
but all these channels interact with each other
and they all kind of grow together.
So they're all doing Google+ Hangouts together,
they're all featuring each other in their videos not just once
or twice, but on an ongoing basis.
They're using end cards in their videos
that all annotate to each other's channels
and they're all cross tweeting each other.
So I actually tried doing that a couple times and I found
it difficult to find people who believe in doing that.
Everyone kind of wants to do it on their own,
but I think going into 2014 it's going
to be more important to you not have that lone ranger
mentality.
I agree with that, but I think that the LA
effect affects that a lot.
A lot of my buddies are out in LA and as much
as I go out to LA and I do go out there
about once every month or two trying to jam it all in
and, of course, everybody's schedules are
crazy so it's like, hey, I'm going to be out in California
for these four days.
Can you shoot one of these days?
And maybe one out of the five of them can.
But I agree with you that that is so helpful
and one of the number one tips, but for people like myself
that live in Boston, it's hard.
Yeah, if you're doing fitness things like you are
it probably is better that you're actually
in a gym with someone rather than, like,
so when I go like this or whatever
it's probably not quite the same.
So I would love to hear from you guys.
Comment below about what you think
is going to be happening going into 2014, especially
those of you who have been on YouTube for awhile
and you can look back and, like, the remember when stuff.
Like, what did you learn about that based on the trajectory
YouTube has taken to where we are now and based on that,
where do you think it's going in the future
and what advice do you have for other creators.
Comment below.
And the rest of you guys, make sure you go read those comments
because there's a lot of smart people that hang out here,
video creators, and they always leave
a lot of really good helpful stuff.
So go check it out.
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guys out with the content you're creating
and the audiences that you're developing here.
So thanks for hanging out, and we will see you guys again
tomorrow.
Bye.