(upbeat dance music)
- Hey everyone, I'm Nina Zadeh from Sidewalker Daily,
and in today's video
we're gonna talk about TikTok challenges.
I'm going to describe what they are
and I'm also gonna talk to
the influencers and content creators that I work with
on ways to not only participate in challenges,
start your own,
and what it means to really get involved
in a TikTok challenge.
So let's start from the very beginning.
Challenges on TikTok are, I guess, what we would say,
ways of doing the same thing over and over and over
and showing multiple interpretations of that thing.
So that thing could be a dance,
it could be way of singing something,
it could be a actual challenge
in the sense of can you make the shot
or can you do something athletic.
The challenge is, what's really fun about these challenges,
is that you can start to see
different people's interpretation and versions of it.
And this is where TikTok gets really fun and creative
because the challenge may start in one way.
It's kinda like the game Telephone.
You know, you'll say something
and then it'll end up completely different
by the time it gets down to the tenth person.
Well think about by the time it gets down
to the 10 millionth person.
Some creators like to stick very similar
to the original challenge that was posted,
and some will completely deviate
and add their own spin to it
or add their own whatever
and end up maybe going viral because of that.
So it's a really cool way to see creators,
actually their creativity when it comes to a challenge.
If you're interested in TikTok
and a TikTok nerd like myself
and really wanna just get deep down and gritty with TikTok,
I've included a link to an audio seminar
on all things TikTok,
and it's really catered
to the influencer and content creator.
So I think you guys are gonna learn a whole lot,
so I included the link below for you guys to learn more.
So there's tons of different popular challenges,
and when you look at trending hashtags,
chances are you'll come across it,
as well as on the For You page.
If you engage with a challenge,
and the For You, you know, the Instagram,
excuse me, the TikTok algorithm
will know that you like this challenge
because you either watched it a couple of times
or you shared it or you liked it.
And then it's gonna keep sending you
different versions of that challenge.
I know that that's happened to me.
There's like a funny challenge with a dog
and I was watching it, I thought it was so funny.
And then 10 minutes later I got a different challenge,
but it wasn't a dog anymore.
Someone was doing something with a baby.
And I was like, "Oh my gosh, how clever."
And I think that's really what TikTok does
is shows how clever people can really be.
So as an influencer,
what does this mean for you?
Or as a content creator,
what does this mean for you?
So for one, get involved in challenges.
Who cares?
TikTok is meant to be silly.
It's meant to be free-flowing, authentic, and raw.
If a CEO of a Fortune 500 company
can be doing the renegade challenge,
then you can too.
It's really a place for you to show off that human side
and really let your followers connect with you
on a deeper level.
So we would absolutely
encourage you to participate in challenges,
to put your own spin on them,
and to help see if that boosts your following,
if it boosts your engagement,
and it's all about testing and tweaking.
So maybe one challenge doesn't do so well,
but another does awesome.
So really get in there and just test the platform
and see how it works for you.
So now I'm gonna be showing you
how to find different challenges to participate in.
So the first way you can participate
is via the For You page.
The For You page, the algorithm is gonna send you
different challenges and different sounds
that it thinks you are going to like.
Once you find one that you identify with,
you can then click the original sound
and see all the other types of people
who have created content and challenges using that sound.
The second way you can participate in a challenge
is by going and seeing trending songs.
So the way you do this is you click the Create button,
you're gonna hit Sounds,
and then right here it's gonna show you Trending.
Then you'll get a list of all the trending sounds
that are happening right now.
And because the music is trending
and the sounds are trending,
that means the challenge is most likely trending as well.
So once you like one,
it can save it to your favorites.
And then when you go to your favorites,
by doing so is this on your profile,
you can then see different sounds and click that sound,
oops, right here, sorry,
and then you can see everyone that's creating
around that sound as well,
just to give you guys different ideas
of how to find challenges to participate in.
The second way that you guys as influencers
can get involved in challenges is creating your own,
super cool and super easy.
So we recently saw a bunch of Instagram influencers
who are not TikTokers by any way
create their own challenge.
They created this dance
and they promoted it on their Instagram.
And what was awesome is that now their Instagram fans
are going on TikTok, finding them there,
following them on TikTok,
so they're growing their TikTok following
and their TikTok engagement,
and now these people are recreating their own TikToks
and sharing it back on Instagram.
I know, it's like a little bit "Inception",
but the point is is that there's so much crossover
between social media apps
that as an influencer you can set your own challenge,
promote it on a different platform,
and get people to participate.
If you are a true influencer and have true influence,
which is people actually clicking and viewing
and driving traffic,
then this would be a great opportunity for you
to set yourself apart on TikTok,
because you know you're actually gonna be able
to drive people to view the challenge
and to participate in it.
As a social media strategist
and someone who works with
all different types of social media platforms,
I do wanna let you guys know
that I offer one on one coachings
where you can chat with me or my business partner
to talk about your business strategy,
your social media strategy
and different ways to monetize your business.
So I will make sure to include
a link to that in the description.
The third tip I would have for you guys
is to collaborate with other TikTokers
or other Instagrammers to do co-challenges together.
That way you guys are both spreading the challenge,
you guys are both creating content at the same time,
and you're growing your channels respectively.
But could also take this concept
and collaborate with a brand.
Now maybe there's a brand
that you've worked with before on Instagram,
and they're not on TikTok yet.
Approach them, see if they would wanna do
a TikTok challenge together.
If you already have experience
with getting involved in challenges
and showing your creativity,
you can use those challenges in your portfolio
to show brands what you're capable of doing
and getting them to pay you
to create a challenge for their brand
and basically host it.
Again, you can promote it on your Instagram,
you can promote it on your other social media platforms
and then drive it back to TikTok.
So this is a great way for you guys to also monetize,
because you can be going to these brands
and creating challenges for them
as a part of the skill set that you are now offering
and something you can sell.
Because how many people
are actually doing this at the moment?
Not a whole lot.
And as a influencer or, like I like to say,
you guys are entrepreneurs,
and it's important to always put on your entrepreneur hat
and think of creative ways to monetize
that are outside of the box.
And I think creating a challenge
for a brand that you've worked with before,
maybe on Instagram, is a great way to do so.
You're monetizing and you're creating
new and interesting content.
So hopefully you liked today's video on TikTok challenges,
ways you guys can get involved.
I hope that it's inspired you
to think a little bit outside of the box.
If you wanna work with us directly,
I will also include a link to our coaching one on one
in the description below.
Hopefully you guys liked this video.
Make sure to subscribe to our channel,
and I will see you in the next video.