If you're one of the many who just can't do
without their daily cup of Starbucks
coffee then you'd be surprised to know
that America's most popular coffee chain
employs a range of tactics to make you
part with your hard-earned bucks I feel
so betrayed here are 10 sneaky ways
Starbucks gets you to spend more money
well-lit and prominently displayed food
items
not only does Starbucks put impulse
items near the register but they also
make sure that all their food items are
displayed in a well-lit display case oh
this is done to entice you to buy a food
item by making you salivate over how
delicious everything looks
moreover the staff is trained to offer
you add on items from the food display
area to complement your drink purchase
delectable croissants and muffins for
breakfast
yummy salads and sandwiches to go for
lunch and scrumptious cookies and cakes
for tea time are all on display in the
food area and if you look closely the
food display area is the most brightly
lit area in the entire cafe this is
intentionally done so that your eyes
immediately gravitate toward the
prepared food area and you are tempted
to pick up at least one or two items
picture-perfect novelty drinks Starbucks
comes up with unique drink creations
that become outrageously popular these
colorful creations are very pretty to
look at and make for insta worthy photos
that will surely induce viewers envy no
problem
Instagram remembers for you and these
novelty drinks serve a few other
purposes too like bringing in new
customers creating media buzz and
attracting a younger clientele how do
you do
kids Starbucks uses social media as a
powerful tool to reach across new
customers and with the help of novelty
drinks this task is even easier if you
are wondering about the prices of these
novelty drinks you can bet that they are
definitely higher priced than regular
drinks in the same category but new
customers not wanting to miss out on a
trend will be willing to pay extra for
the gorgeous novelty drinks so here just
take my money and old customers have no
idea about what a novelty drink should
cost them so Starbucks can charge them
whatever they wish to in the name of
premium drinks limited time only or
seasonal drinks are you sure you're not
getting carried away this seems like a
lot of money you're spending Josh this
is Christmas okay come fall we're
looking forward to drinking Starbucks
famous pumpkin spice latte or the
peppermint mocha around Christmas for
some people the release of these
seasonal drinks signals the start of the
holiday season it's fun it's festive
Starbucks regularly releases seasonal or
limited time only specialty drinks that
keep us coming in for more but if you
think about it there's no reason why
Starbucks can't offer a pumpkin spice
latte throughout the year after all it
consists of coffee and spices like
cinnamon nutmeg and clove that are
available all year long by offering this
specialty drink for a limited time only
or as a seasonal drink Starbucks is
playing on your fear of missing out
sorry I just
I'll just gonna stand out sometimes by
creating hype around it and getting you
in the door their limited time only or
limited edition drinks work much the
same way
Starbucks constantly releases new drinks
and flavors and widely advertises them
to catch your attention and once you
start seeing these limited edition
drinks on your Instagram feed sink
unicorn Frappuccino mermaid Frappuccino
and the like they know you're hooked and
will surely step into an outlet to try
it out at least once plus a limited time
only would make you think that there is
only a small timeframe in which you can
try it thus adding to their appeal and
hype enticing you to buy higher priced
cold brew for those not in the know
cold brew is simply coffee that has been
steeped in cold water and left in the
refrigerator overnight it has been
strained and the resulting coffee is a
strong and highly concentrated one with
lower acidity cold brew iced it's got
like a third of the acid which is easier
and mr. Tumtum cold brew coffee has
become extremely popular in recent times
especially delightful creations from
Starbucks like Irish cream cold brew
cold brew with salted cream cold foam
vanilla sweet cream cold brew etc unless
you are a coffee connoisseur a cold brew
and iced coffee will not taste very
different to you I can't tell the
difference but the prices for both are
quite different a cup of cold brew will
cost you at least $1 more than regular
iced coffee and when cold brew is so
simple to make at home there's no reason
why you should spend all that money and
buy it at Starbucks
granted that the cold brew process is a
little slower but the advantage is that
once it's brewed it can be stored for
quite a few dates most people don't know
the simple technique and advantages of
making their own cold brew coffee and
Starbucks capitalizes on it by charging
you away more than usual for it a nice
beverage
shouldn't cost you much at any coffee
shop even if it is a Starbucks so the
next time you get a craving for a cold
brew do yourself and your wallet a favor
by making some at home to enjoy on your
own or share it with your coworkers
mostly priced a larger size drinks I'm
afraid we don't have large sir we have
piccolo macho mucho and Mucho Macho tall
Grande and venti are terms that are now
synonymous with Starbucks coffee cup
sizes and are priced quite close to each
other depending on your location a
grande Starbucks coffee may cost you
just half
dollar more than a tall coffee naturally
you'll spring for the grande option
without even considering if you need
that much coffee but as well while half
a dollar may not put a dent in your bank
balance a few million more customers
thinking the same way ads millions of
dollars to the Starbucks coffers if you
think that you're the only one finding
it difficult to make a choice between
tall Grande and venti coffee at
Starbucks you're not alone there are
many more like you all as large and
grande is Spanish for large and he's the
only one that doesn't mean one study
suggests that given an option of three
choices people tend to always pick the
middle option and in the light of this
knowledge it is safe to conclude that
most Starbucks customers will go for the
Grande option given the minuscule price
difference there are also rumors on the
internet that there is a fourth coffee
cup size at starbucks short not sure
which is just 8 ounces at all is 12
fluid ounces
Ronde is 14 and venti is a whopping 24
fluid ounces a short sighs apparently
costs just a few cents less than tall
but isn't listed on the menu making it a
very sneaky way to get customers to buy
a closely priced a larger size drink
strategically positioning attractive
items at the cash register Oh hold that
that's that's strategic just like
supermarkets and gas station convenience
stores Starbucks also places certain
items at the cash register to get you to
impulsively buy those things there are
mints
chips packets chocolate bars nuts
sandwiches beverages water coffee mugs
and such other items attractively
arranged and displayed at the register
hungry and these are usually not very
high-priced items making the impulse buy
decision even easier for you
employing these clever tactics give
Starbucks a neat additional revenue
stream besides its core coffee income
most Starbucks stores are designed to be
very attractive yeah
familiar and homey I feel like I'm home
the various sections in the store are
designed in such a way that they
immediately catch the attention of
customers and if you've closely noticed
the food section is often placed right
next to the cash register naturally your
attention is immediately drawn towards
it while you're waiting and you are
tempted to order a sandwich cake or
cookie to go with your coffee
all right maybe just one the
strategically positioning attractive
items at the cash register is another
sneaky way that Starbucks gets you to
spend more money chlorine you in with
premium iced coffees enjoy her -
splendid iced coffee mr. coffee is not
just a simple cup of joe anymore
it's hot coffee cold coffee cold brew
nitro brew blended coffee flavored
coffee drinks and so much more wow that
was exhausting after capturing the
market with its hot coffees Starbucks
moved on to taking over the iced coffee
market as well especially with its
amazing range of premium iced coffees
Starbucks has a whole section dedicated
to iced coffees there are a variety of
iced lattes iced mochas iced macchiatos
iced Americanos etc a lot of options
could you do them again really fast plus
there are always seasonal iced coffee
flavors like caramel brulee peppermint
mocha eggnog latte etc you may step into
a Starbucks for a spot of regular iced
coffee but the mind-boggling array of
premium iced coffees will tempt you to
spend more shut up and take my money and
the cash register staff will entice you
further by asking you to spring for a
premium iced coffee instead of a regular
one of the same size for just a little
more money after all who can say no to a
peppermint mocha over a regular iced
coffee for just a dollar or two more
that is exactly how Starbucks gets you
to spend more money and they are
constantly releasing new flavors and
variations of premium iced coffees that
continue to lure you into Starbucks
outlets add to that the popularity of
cold brew coffee zand nitro brew coffees
and you are looking at a price increase
of at
least 50% do you have a reports card
rewards program and gift cards much like
loyalty programs employed by several
other retail brands Starbucks also
heavily encourages its customers to
participate in its loyalty program its
loyalty program called Starbucks rewards
lures you in with a range of attractive
offerings a little ago beginning with
easy and fast signup and moving on to
other benefits like the option to order
ahead from their app free treats on your
birthday free food and drink offers
personalized offers games to earn extra
stars etc you can also load money onto
your Starbucks card and use it to pay
for orders at all Starbucks outlets for
each milestone you are entitled to extra
benefits like free menu items there are
double star days days where you'll earn
twice the number of stars on every order
this is how Starbucks reels you in once
you are a member of the program and have
the app on your phone you are sure to be
bombarded with messages and offers that
will tempt you to spend even more money
their gift cards are another ingenious
scheme where you can send a gift card of
a certain denomination that entitles the
receiver to redeem the amount in store
at any Starbucks outlet lookit I'm a
frequent coffee drinker I'm part of the
club I have a card if you receive a
Starbucks gift card you'll surely use it
to buy drinks and food but once the gift
amount is redeemed you'll be tempted
with offers to reload the card with
additional money that will encourage you
to step inside a Starbucks even more
often absence of dollar signs next to
prices one of the most clever tricks in
Starbucks kit is the absence of dollar
signs next to the prices of items listed
on the menu this is yet another
ingenious psychological trick employed
by the famous coffee chain that will
make you spend more money than you
intend to cover devilishly clever by
omitting the dollar signs from the menus
in its outlets Starbucks is looking to
make you forget how pricey their drinks
actually are I can't remember
anything for the smart people at
Starbucks know that there is nothing
like the good old dollar sign that will
stop you in your tracks from up sizing
your drink to a venti or grabbing an
extra muffin to go with your coffee
eliminating the sign completely seems to
have worked in its favor for the orders
just keep on coming in a double tall
latte
even on its big display boards behind
the cash register there are no dollar
signs just the prices this might confuse
you if you've never stepped into a
Starbucks before but seasoned customers
have become used to this dollar trickery
another thing to notice is that their
prices always seem to end in the
numerals 9 or 5 which means that your
mind is not immediately able to register
if Starbucks increases its prices this
and many other price related tactics are
used by Starbucks to make sure that you
are enticed to spend as much money as
you can at their coffee shops novel
illustrations and pictures know this
most restaurants and coffee shops place
a lot of emphasis on decor design and
ambiance for if the interior is not
inviting chances of repeat customers are
highly unlikely Starbucks coffee shop
interiors are very clean inviting and
attractive every time you step inside
you are hit with the familiar aroma of
freshly brewed coffee a hint of vanilla
and very familiar interior decoration I
don't know but I feel like I've been
here before
so even if you are in another city you
can get a feel of home when you enter a
Starbucks besides this they also make it
a point to have a lot of novel
illustrations and pictures put up on the
display boards behind the cash register
and at many other strategic spots in the
outlets
however it's their chalk drawings of new
drinks that are very innovative and eye
catching
remember the colorful chalk drawings of
the Dragon Frappuccino or the toasted
coconut cold brew illustrations these
are meant to draw your attention and
lure you to step inside
order a drink ASAP and most often these
illustrations are of higher priced items
that translate to increased profits for
Starbucks plus you are more likely to
share pictures of your overpriced
specialty Starbucks drink on your social
media meaning more eyeballs and more
sales for the company the whole purpose
of places like Starbucks is for people
with no decision-making ability
whatsoever to make six decisions just to
buy one cup of coffee stick around
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