Learn how to manage your reputation on Twitter using a few simple Twitter Advanced Search tips
What's up, guys? It’s Chia from Brand24 and today I’m going to show you how to manage your business account
on Twitter with some online reputation management tips.
There are approximately 6000 tweets sent per second on Twitter, but learning how to use
Twitter Advanced Search commands (which I’ll show you today) will help you filter out the
noise so you can: (1) see who’s talking about you on Twitter; (2) learn why your happy
customers are happy and your unhappy customers, UNhappy; (3) quickly find important questions
from your customers that need a speedy response and, as a bonus for those of you who own or
work with a local business, you’ll also find out (4) how Twitter Advanced Search commands
can help you generate leads and find customers!
If you have a Brand24 account, you can already see all of these things inside your dashboard,
but just in case you don’t, I’m also going to show you how to do this manually on Twitter,
because we’re all about sharing here…
The first part of managing your online reputation on Twitter is to actually
monitor and just be aware of what people are tweeting about you and your business… and
the most important thing to remember here is that
you won't always be tagged
To see tweets that talk about you or your business on Twitter,
use Twitter Advanced Search commands to find mentions of (1) your Twitter username; (2)
the name of your business; and I’d also throw in (3) your web domain in case people
link to your site without mentioning you.
This will show you public tweets that contain your Twitter username, the name of your business
and your website… like so.
In case you’re a total newbie when it comes to Twitter Advanced Search commands,
you can check out this video. I'll link to that in the Video Description box below
so that video is actually about how to see the number of tweets for a hashtag, but if you just
fast forward to this section, you’ll find a super quick tutorial on how to access Twitter
Advanced Search Commands.
Basically, you can use the Twitter Advanced Search form on your desktop or you can also
manually enter Twitter Advanced Search commands on mobile (if you know the commands, that
is).
Then, you can respond to the tweets by commenting, retweeting, or otherwise engaging.
And speaking of engagement, to manage and improve your online reputation, you can also
use Twitter Advanced Search commands to answer important questions from your customers.
To find them, just enter the name of your business followed by a “?” in the search
bar.
For example, here we can see that Twitter expert Madalyn Sklar had a question about
how to use Brand24 to find specific tweets that mention certain words.
Your Customer Care team (or, in this particular instance, our humble CEO) would definitely
want to provide a speedy answer to this question to make sure that the user experience isn’t
disrupted…
And once upon a time, things like “questions”, “location” and “tweet sentiment” had
a spot on
Twitter’s Advanced Search form, but now they’re kind of hidden so you have to enter
these Twitter Advanced Search commands manually.
I show you guys how to view sentiment on Twitter inside
THIS video, which I’ll also link to in the Video Description below, so feel free to check
that out for a little more information on Twitter sentiment analysis.
Basically, analyzing the sentiment of tweets that mention your business on Twitter can
help you find out what makes your customers happy and UNhappy, so you know what to do
more of and what to avoid.
Now, if you own a local business, then you’re definitely going to want to pay attention
to this tip!
So, not only can you monitor your online reputation on Twitter using all the tips that I just
shared, but you can also generate leads and find potential customers by COMBINING your
search for “phrases” with “location” and “proximity” via Twitter Advanced Search.
For example, let’s say that you own a smartphone repair shop in Boston and you want to see
if there’s anybody in the area who might need your services; Twitter is a pretty good
place to look for that.
Just start by entering a common phrase; let’s go with “replace screen” to look for people
who need to replace their screens… and we’ll follow that with a “?” to further narrow
down that list with people who are openly seeking recommendations or asking questions
about broken screens.
And since our shop is located in Boston, we can also enter “near:Boston”... and if
we assume that the average customer won’t travel more than 25 miles, we can also put
in “within:25mi”.
So, since location makes this super specific, it really narrows down our Twitter search
results and we can see a very short list of people asking questions related to replacing
the screen on their phone.
For example:
this user wants to know how much it would cost to replace the screen on an iPhone and
another person responded with an estimate (probably her friend)... but then at the bottom
of the thread, this cell phone repair business also responded to her tweet with a price quote
that likely sounds really good to her right about now.
Now, I definitely could’ve used this earlier… because THIS just happened.
I don’t know if you guys can see this clearly, but the bottom half of my screen
yeah, see that white part there?
Well, it won’t stop flashing because my LCD is damaged, unfortunately... it's not the glass
part, which would’ve been a lot easier to replace
Basically, I had my phone in my pocket, and I took
it out so I could listen to my favorite podcast on the commute
all of a sudden, it just fell out of my fingers
yeah, it just... you know, it dived screen-first onto the ground
and that's when everything just... just went dark
that's been my day
but on the bright side, this is my cat, Lumi
he's a cutie
And… I digress
but just in time to say goodbye.
Alright, thanks guys, thanks a lot for watching, and lemme know if you
have any questions, I’ll see you next time bye!
oh, gosh...
my phone... my poor phone
the text... the text is too big so it's going too slow
sorry, it is still too big
And now I've made the text too small and it's going too fast... I'm sorry
You're going to hate me BUT...