This is the logo for the sports teams
at the University of Arkansas at Pine Bluff.
At first glance, all you see is a lion.
But take a closer look.
You'll find the lion's mane has UAPB in it.
Sports logos often go through
multiple periods of rebranding
before they're worn by thousands of fans on hats,
jerseys, and just about anything
that showcases their loyalty.
But you may not notice the hidden meanings and images
on some of the most famous sports logos.
The logo was designed in 1913 by Pierre de Coubertin,
the founder of the International Olympic Committee.
He wanted the five rings to represent
the five continents at the time:
Europe, Asia, Africa, Oceania, and the Americas.
The blue, yellow, black, green, and red rings
combined with the white background
were meant to represent the colors of the flags
of every country at the time.
Blue and yellow made up Sweden.
Red and yellow made up Spain and China.
Tricolor flags like the US, Italy, Australia,
and Germany were all represented as well.
The Olympic rings officially debuted
at the 1920 Summer Olympics in Belgium.
French designer Joel Guenoun used a playful brush script
to spell out the event's name.
The word "tour" reveals a cyclist.
The O makes up the back wheel of a bicycle,
and the U is the seat,
and the R is a riding cyclist.
The additional yellow circle
represents the yellow jersey awarded to
the winner of each stage of the race.
The logo officially debuted in 2003
to celebrate the race's 100th anniversary.
The Falcons' logo hasn't changed much over the years,
with only a few different color combinations
and small changes in design.
At first, all you see is a flying falcon,
but when you look closer, the shape of the falcon
takes on the form of a letter F.
This technique is very similar
to another popular football team's logo:
the Philadelphia Eagles.
The logo also features a bird
designed to vaguely outline the letter E,
but it's so blended into the eagle's feathers
that it's more of a hint to the team's name
than a direct design element.
The Houston Rockets' very first logo
featured a player wearing a rocket pack
while twirling a basketball.
With each logo change,
the Rockets had very different designs and color schemes.
The most recognizable version was unveiled in 2003.
It was designed by Academy Award-winning
costume designer Eiko Ishioka.
It features an R made of a rocket ship.
Ishioka closely modeled the design
after an actual rocket on a launch stand.
The Brewers also went through many logo changes
since the team was established in 1969.
In 1977, a student named Tom Meindel
won a competition to design the baseball team's logo.
The Brewers used the logo from
1978 to 1997.
It depicts a lowercase m and b,
which form a catcher's mitt
holding a baseball in the center.
The Brewers' current logo features an uppercase M
underlined by a head of barley,
which represents Milwaukee's beer-making industry.
Over the years, the Washington Capitals
underwent several rebranding phases.
The hockey team's original colors were
red, white, and blue,
and their logo spelled out their name
with six stars above it
and a hockey stick representing the letter T.
In 1995, the Capitals introduced a bald eagle logo
with a blue, black, and bronze color palette.
Then, in 2002, they changed the logo again
to feature the Capitol building.
In 2007, the Capitals returned to their original
red, white, and blue colors.
Their new main logo pays homage to its original look,
while their alternate logo has a unique design,
shown on the team's jersey sleeve.
It may look like it's just a bald eagle,
but the empty space is an outline
of the US Capitol building.
The Diamondbacks went through a lot of rebranding
since they started playing for the MLB.
The team's original colors were purple, teal, and copper.
Then they changed them to Sedona red, Sonoran sand,
and black to represent areas in Arizona.
The red shade was named after a sandstone canyon
at Red Rock State Park near Sedona,
and the sand shade was named after the Sonoran Desert.
Their most unique design was the alternate logo
used from 2007 to 2015.
A lowercase d and b formed the shape of a snake's head,
specifically a diamondback rattlesnake.
This logo is the shape of a bear's head
with the Minnesota landscape.
Pine trees fill most of the head
and a sun makes up some of the ear's outline.
A river makes the shape of the mouth.
But the bear's eye is the most meaningful message
of the logo.
It's meant to be the North Star,
but it doesn't pay homage to the actual North Star.
This north star pays tribute
to the Minnesota North Stars,
the state's first hockey team in the NHL.
The Minnesota North Stars
played from 1967 to 1993,
until they moved to Dallas and became the Dallas Stars.
Washington State University's athletics team logo
uses the text to create a unique visual.
Art student Randall Johnson
created the first cougar logo in 1936.
The design came after Johnson's boss
said the school needed a trademark.
They both wanted to incorporate a cougar
and the WSC initials,
which stood for Washington State College.
The W and S created the cougar's head,
and the C shaped its snarling mouth.
Johnson turned the C into a U
when Washington State became a university in 1959.