Welcome to Psychology Refresh!
Today, we're going to go over the 6 Psychological Methods On How To Persuade Anyone.
Make sure to watch each one of them so you know how to convince others to make things for you.
Persuasion- one of the most useful skills to have no matter what your work involves.
You almost always convince others to give you something you want,
whether that is persuading another department to buy into a new project, convincing your boss to
give you a higher salary or convincing your coworker to cover for you when you're sick.
When you are thinking about persuasion, you might imagine a used car salesman pitching to
his clients. However, the art of convincing people is not necessary about manipulation.
We influence people whether we like it or not, so we might as well use that influence purposefully.
You can gain an advantage in both business and personal relationships by developing
your power of persuasion. If you ever have a problem with convincing people to do something,
you are in a great spot, because this video will help you. Learn to construct convincing arguments,
to know the way to present them, and learn how to persuade anyone of anything.
These are principles formulated by Robert Cialdini, a well-known professor of marketing,
business, psychology and author of many books sold in millions of copies all over the world. Here Are
6 Psychological Methods On How To Persuade Anyone. Number 1 - Use the power of reciprocity
Psychology says that human beings are wired to return favors and pay back debts-to treat others
as they've treated us. According to the theory of reciprocity, one will feel obliged to
reciprocate favors since he or she received them previously from others. According to science,
people simply hate feeling indebted to others. Let's say that you're running a popular YouTube
channel that offers people highly actionable and practical information to improve their lives.
All of this information is offered for free to watch. Based on the idea of reciprocity if you
have something to sell which is linked to the things you teach in your YouTube channel, people
likely will feel obligated to buy something from you as they receive a lot of free value from you
earlier on. In some way they are feeling obligated to you. Successful sales people have mastered the
art of reciprocity in terms of mirroring. People who like each other tend to behave the same way
and develop the same basic body orientations as you. So try to always have a little fun with
people you meet and move slightly to see if he or she reciprocates and follows your movement.
If they are, then you know that you have chemistry and you are more likely to persuade them.
So, next time if you want to convince someone to do something, first do something for them.
Number 2 - Use the power of liking The whole idea of "liking" as an important
foundation for building influence may sound superficial, but it's how we are wired as humans.
What does it matter if you like someone? Well, it affects the chances of you being
influenced by that individual. Sharing something superficial like physical attractiveness
or something similar is what makes people like each other. The more you like someone,
the more you'll be persuaded by them. Nobody wants to buy something or do something for the person
they do not like. So before you start pitching to someone, make them like you by listening
closely, engaging positively, asking personal questions, smiling a lot and identifying with
your opponent's objections and motivations. Number 3 - Use the power of commitment
Commitment is the basis for human behavior, as human beings depend on being viewed as consequent.
Therefore, once we publicly commit to something or someone, we are much more likely to follow
through and deliver on that commitment. Psychology explains this by the fact that people align their
commitment to their self-image. You've probably seen the power of commitment a ton of times in
your life. By asking site visitors to submit something relatively small and usually free,
such as a guide or whitepaper, marketers increase the likelihood that those site
visitors will end up becoming customers. This is also called the foot in the door method.
In real life you can use this technique by making someone do you a very small favor.
Then they identify as the type of person who does you favors and are actually more likely to do so
again in the future as they are already committed. Another example you can find in e-commerce. Who is
more likely to buy the product? The person who is on your website, but did not do anything? Or the
person who added the product to cart and made that commitment? Clearly it is the second one.
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Number 4 - Use the power of social proof People are social animals by nature,
so we tend to feel that conforming to social norms is important. This means that when it comes to
decision making, we often look around us to see what others are doing, before making our mind
up. Safety is in numbers. There's nothing like feeling validated based on what others are doing.
For instance, if your coworkers work late, you're more likely to do the same. If a particular
restaurant is always full of people, we're more likely to give it a try. When most people are
following a particular influence, you are more likely to follow him or her as well. Most people
refuse to think or behave independently. People are more influenced by the power of social proof
especially if they are unsure what to do and they need to look to others for behavioral guidance.
You can persuade someone to buy something from you by simply implying popularity.
Number 5 - Use the power of scarcity Scarcity is the perception that products
are more attractive when their availability is limited. We are more likely to purchase
something if we're informed that it's the "last one" or that a "special deal" will soon expire.
Simply put, we fear missing out, so we act to avoid it. There are four main tactics for using
the power of scarcity. Firstly, there is a Short Supply where the quantity of something is limited
and therefore people are more likely to be "lost" or missed out on. Then we have a High Demand,
where the quantity of an option can also be insufficient for an individual, triggering the
threat of loss. Third one is a Unique Opportunity which is suggesting that some opportunity is
reserved or unique for a particular individual. This could be a good way to persuade them to buy
it or try it too. Finally, we have a Limited Time where a choice must be made quick because
there is a time limit on it. You've probably seen the scarcity technique million times on traveling
and e-commerce websites. Remember to apply this tactic especially when you want to sell something.
Number 6 - Use the power of authority Influential and persuasive individuals
are typically more authoritative, credible, and knowledgeable in their fields than
their non-authoritative or inexperienced peers. The core building blocks of trust
are authority and credibility. When we trust people, we are more likely to follow them.
Evidence says we will still obey the person of authority even if they are doing something
illegal or immoral. People are much more likely to buy a toothpaste recommended by a dentist,
a spaghetti sauce recommended by a master chef or a diet plan by a professional athlete. To exert
influence, cite or become an expert on a certain subject and use that expertise to your advantage.
Now, we have a question for you. Which method is most used nowadays?
Please share your thoughts in the comments.
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