- Hey everyone, I'm Neil Patel.
And today I'm going to teach you
how to go from zero to a hundred thousand followers
on Instagram in less than a year.
Now this is a two-week course,
there's going to be six videos
that I'm going to teach you step by step
on what you need to do
to get loved by Instagram.
This video lesson right here
is to get you started,
so let's dive right in.
A little bit of background on me,
my name is Neil Patel.
I'm the co-founder of Ubersuggest, Neil Patel Digital.
I blog at neilpatel.com.
I've driven a lot of traffic
to companies over the years.
I have a lot of social profiles,
some have over a million followers,
many that are video related like YouTube
get millions of views,
but in general, I've done well
from anything that is digital marketing related.
For example, here's a traffic stats for my website.
And as you can see, this is a screenshot from SEMrush.
My monthly traffic is worth roughly 2 million dollars,
according to them.
I have a ton of testimonials.
And the point I'm telling you all of this is not to brag,
but it's more so to show you
that when I say anything in regards to digital marketing,
by all means I know what I'm talking about.
I've tested all this stuff and it works.
That's why my profile
has over a hundred thousand followers as well.
And if you're on Instagram right now,
make sure you follow me, my username is Neil Patel.
It's not just me who's on Instagram as well,
there's a lot of popular brands
from National Geographic, to Nike, to NBA,
to even the celebrities that you know
like Drake, and the Kardashians,
and LeBron James, and Ronaldo.
Literally everyone is on Instagram.
I love it because it's that personal social network
that used to be Facebook for me when it first came out,
but I really use Instagram these days
to communicate and connect with my friends.
Here's a quote from Mark Zuckerberg,
"Calling Instagram a photo sharing app,
is like calling a newspaper a letter sharing book
or Mozart grand era symphony a series of notes.
Instagram is less about the medium
and more about the network."
And he's spot on.
It's not about photos or videos,
it's a place I go to network and connect with my friends
as well as other business individuals.
Before we get started,
to give you a rough idea,
I know you want to do well on Instagram,
but you're not going to achieve results
unless you go through the scores fully,
you don't skip ahead,
you want to go through it step by step, video by video,
you got to take notes.
You got to make sure you execute on every little detail.
If you do that, it's not hard,
there's only six videos.
If you do that,
you'll start getting loved by Instagram.
And you'll notice that your follower account grows,
not just with those quote unquote fake followers,
but I'm talking about real followers
that comment, engage, buy.
Those are the ones you want
and those are the ones
that I'm going to to teach you how to get.
Some quick facts about Instagram,
founded in 2010,
in April, 2012, Facebook acquired the service
for roughly a billion dollars in cash and stock.
The total number of monthly active users is over a billion
and 68% of people come to Instagram
to interact with creators.
I look at Instagram as a place
where I also get a lot of data, and feedback,
and inspiration from creators as well as influencers.
And it's so effective
that companies and marketers
have spent anywhere from 25 grand to a hundred grand
on influencer marketing each year,
and that number is going up
and that money is mainly being spent
by companies right now on Instagram
over telling influencers to post on let's say Facebook.
And there's even some influencers like the Kardashians
that get hundreds and hundreds and thousands of dollars.
There's some that probably command
up to a million plus dollars.
I don't know of any of them,
but there must be some that command over a million dollars,
but there's many of them that easily rake in
a hundred plus thousand dollars per post.
Some business facts for you on Instagram,
the number of likes per day is 4.2 billion.
Just think about that, 4.2 billion.
There's roughly 7 billion people in this world.
So 4.2 billion,
that's a lot of like,
sure, not everyone is doing likes,
but there's some people who are liking a lot of images.
And Instagram generates over 20 billion dollars
in ad revenue per year.
Current valuation is over a hundred billion dollars
and it now has more than 25 million business profiles
and more than 2 million monthly active advertisers.
That's a lot.
That's why they're such a popular site.
According to SimilarWeb,
it's the fifth plus most popular site
in the world, it's amazing.
And when you look at the United States,
estimate is 75.3% of businesses are on Instagram.
And that number is increasing overtime at a rapid pace.
So if you're not on Instagram, you got to join.
And if you're already on Instagram, don't worry,
I'm going to show you how to become popular.
Now, this course focuses
on getting to a hundred thousand followers.
If you have more than a hundred thousand followers,
sure, this course is going to teach you some stuff,
but it's really more valuable
to the people who are going
from zero or even in the thousands
to a hundred thousand and beyond.
If you're trying to get to a million, 2 million followers,
this course probably won't help you as much,
as I mentioned, it's really to help you
get to your first hundred thousand followers.
So as long as you follow everything,
you'll start seeing better and better results.
I also mentioned that there are six videos,
you're going to get a video roughly once every two days.
And you can find all the videos at neilpatel.com/training,
click on Instagram Unlocked and start following along.
And this is what you're going to learn
during those six videos.
We just went over getting started,
the basic fundamentals of Instagram,
some facts and data.
Then you're going to go over profile foundation.
Then we'll go over content types, case studies,
marketing hacks, and behind-the-scenes.
My favorite lesson is going to be Instagram marketing hacks,
I think you're going to love that one as well.
I hope you accomplish your goal,
as long as you start
and you do everything that I'm telling you,
you will see results.
I look forward to helping you out
and you can also go to neilpatel.com/training,
click on Instagram to down all the worksheets, files,
PDFs along with each video.
So that way, you have data, worksheets, and cheat sheets
that help you with each and every single task
so that you can get the results even faster.
If you liked this video,
enjoy it, share it, tell people about it,
subscribe to my channel.
Thank you very much.