- Instagram Reels are currently
the absolute best opportunity to quickly grow your Instagram
and bring in new followers, leads,
and customers for your business.
On one of my accounts as single Instagram Reel
pulled in over 7 million views, 233,000 likes,
and added over 10,000 new followers from one Reel.
Now you might be thinking
that's only because my account has a lot of followers,
which granted does help.
However, a friend of mine, Aaron, also went from zero
to over 10,000 targeted engaged followers on Instagram
in just 10 days leveraging Instagram Reels.
This is why today I'm gonna go
over 20 different Instagram real ideas that will allow you
to grow your business on Instagram
and generate new leads, customers, and sales as well.
I'm then gonna go over a few key tips and tricks you need
to know to get the absolute best results
with Instagram Reels.
As well as how you can easily turn these video ideas
into actual Reels in just minutes
using InVideo's free editor.
So stick around for that.
You're not gonna want to miss any of this.
So the first Instagram Reel idea is
to tell your brand story.
What got you started?
What challenges did you face?
What struggles have you overcome?
What new things have you learned on the journey?
Allow people to build a connection with you
and understand a bit more behind the scenes
of what you're all about.
This is less likely to bring a new followers,
but to more build a connection with your existing audience,
which can help turn them from followers and to true fans.
Now, the second Instagram Reel idea is
to take your followers behind the scenes
and show them what's going on with what you're up to.
This could be showing them your office space,
what you do in a day, what you get up to,
or showing a certain process in your business
which could be very interesting to people on Instagram.
Now, these surprisingly can help
actually gain a ton of followers
as a lot of people may be very very interested
in a certain process
or behind the scenes look at your business.
Especially a very satisfying process.
As these things can often go viral on social media.
If there's a certain automated process
that looked really cool and is seen as satisfying
they can go absolutely crazy viral.
Idea number three is to create a challenge.
Now this could either be related to your industry
or your product specifically and it can be just something
that people follow along with.
Either to learn something, achieve something,
or just some lighthearted fun.
For example, if you're a fitness coach,
maybe you could go out there and do a challenge
where you do a workout every day for 30 days, post it,
and other people have to do it doing that same workout
and then they are gonna benefit from it
and you are gonna build an audience.
Number four, bust some misconceptions about your industry.
I'm sure there are a ton of false beliefs about what you do
and what happens in your industry.
I think that's true for literally every industry.
Now creates some different rules
busting some of these misconceptions
and explaining to people what the truth.
You could even turn this into a series,
which could give you tens
if not hundreds of different Instagram Reel ideas
that you can go and create.
Number five, do a get to know us Instagram Reel
where you go over your team, who they are,
what they do and their different expertises
and maybe a little bit of a fun fact about each person.
Number six is to create a checklist
for different tasks inside of your business.
And again, this is sort of along the lines of the processes
and documenting that.
People can be very interested in how things work
behind the scenes, which can allow you to build an audience.
This could be whether you're showing
how your production line works,
how you build a marketing campaign,
how you go out there and simply pack your packages.
I've seen these go viral on TikTok and Instagram.
Number seven, and this is a big one,
and it's known as listicles.
So this could be something such as top 10 tools to do this,
or top 10 books for this, or top 10 places you must visit.
Anything where you're giving away a list of ideas
that it can be massively valuable to your target audience.
And again, these can help you grow very fast on Instagram,
Darren saying.
Not only that, but you're giving away something of value
to your audience, which is gonna help build a connection.
For example, myself, as an Instagram expert
I could do a video top 10 things you must do
to grow on Instagram.
Number one, Instagram Reels.
Number eight, is a day in the life video.
Showcase what you do in a day,
build up some rapport with your audience
by showing them what you go through through your business,
through potentially even your personal life and so on.
People seem to love seeing a behind the scenes.
Look at this, especially
if you're up to some interesting stuff.
Number nine is some inspirational quotes.
Now everyone can do it with a bit of extra inspiration
throughout their day.
So go out there, share a quote or a message
or something that you've learned that really inspired you
and that you think could impact others positively.
Number 10, and this is a big one,
green screen react to current events.
So what you wanna do is find an interesting
or controversial headline inside of your niche
and go out there and create a green screen.
And then you're in front of it
and you give your opinion on it.
Especially if this topic is trending
and you've got some insight or expert knowledge on this,
this could go crazy viral for you.
Number 11 is user generated content.
To share positive reviews, unboxing of your products,
and people simply talking or using your products.
These may not quite go as viral
unless it's put together really well,
but it will help convert
your original audience into customers.
And this can work really, really effective.
especially if you have that right balance
of Instagram Reels for growth and Instagram Reels for sales.
Then number 12 is to create a why you started video,
which again, it can be a mix of motivation
and sharing a behind the scenes story
of what got you into this business.
Number 13 is to respond to frequently asked questions.
If you're constantly being asked
the same question over and over create an Instagram Reel
replying to that question and answer it.
Because chances are if a bunch of people are asking you
there's 10 or 20 times as many people who are thinking it,
but haven't gone out of their way to ask it.
So if you can create a Reel addressing these questions
you should able to get a lot of interaction on those Reels.
And number 14 is a product demonstration.
Again, something that is gonna drive a lot of sales,
but show people how to use your product.
This could be either a simple product tutorial
of the basic features
or maybe you show people some hidden features
or hidden uses that people didn't really know existed,
but are pretty cool.
Number 15 is tutorials and education.
Teach people something helpful in your niche
that'll help them achieve a result
specific to your product or industry.
For example, this video right here fits into that category.
InVideo has got a free editing software
that allows you to edit videos for social media.
And so I am here giving away a ton of tips
and tricks you can use to grow your social media
with Instagram Reels.
As the two are correlated
a bunch of you're gonna find this video
and then find the amazing free editor on InVideo.
So it is a win, win situation.
And you can do this for your business as well.
If you run a marketing agency give away some marketing tips.
If you run a fitness business where you sell protein,
supplements, et cetera, giveaway some tips
to work out better and improve those results.
And naturally that'll lead to not only more followers,
but more customers for your products.
Number 16 is before and after videos.
This one is hitting two birds with one stone.
Not only will it allow you to grow fast,
but also get a lot of customers.
Show people the before and after of using your product
or service or along those lines
and show a massive transformation,
which will just work like a charm for you.
Number 17 is promoting a special offer.
If you've released a new product,
you're running a special sale or something like that,
tell people about it with Instagram Reels.
At the moment they're getting
a ton of views in the algorithm
so your promotion will be seen by a lot more people
than a regular post.
And number 18 is unboxing videos or packing videos.
So when you're packing it
before you're actually sending it to them,
both of these I've seen do absolutely insane on social media
whether it is your own created content
or user generated, this'll work well.
Now number 19 can be a more informal,
more personal get to know me video
where you answer questions that you might get asked a lot
or share some personal details about yourself.
Some fun facts that people may not know.
Again, this might not drive a ton of new followers.
However, it will help audience development
tuning your existing followers and to more loyal fans.
Now, number 20, the last one and a big one,
is Instagram versus reality videos.
We all know there may often be a massive difference
between Instagram and reality across many nations,
whether this is misconceptions or just different things
that people expect based off their Instagram,
what they see on Instagram compared
to what the actual reality is.
So I have some lighthearted fun
to poke some of these misconceptions
and just be more genuine and relatable to your audience.
Show what really happens, so how things really work.
Show people what the real expectations are.
Now before we move ahead to some tips
and tricks you can use to improve your Reels
to actually get better results,
'cause even with a good idea, you wanna make sure
the reel itself is actually good as well.
Before we get into that make sure you subscribe
to the channel as here on InVideo
we are putting out awesome content
every single week about marketing.
So subscribe like the video and turn on notifications
so you never miss one.
Now here are the three key tips
to making Reels that perform better.
And I just gonna say these two things you need
to keep in mind before we get into these three things.
Reels and content on social media in general is pushed in
the algorithm based on how many people click on your video
as a percentage, which is known as the click through rate.
And number two, the watch time percentage.
So how long do people actually watch your video?
If you can optimize
to get more people clicking on your content.
And then when people do click on your content
they watch it for a longer percentage.
That is pretty much all you need
to crush it with video content online.
So the first tip is to use trending music in your videos.
This is gonna help stimulate people
from an audio standpoint
and help keep them listening and watching for longer.
Tip number two is to cut out the fluff and make it short,
sharp, and engaging as possible.
If you can get the same point across in a 10-second video
as you can in a 22-second video
likely the 10-second video will be more engaging.
And if people watch it multiple times
that is gonna drive your watch time percentage
through the roof.
And then number three is
to make sure you have good lighting and audio,
even if this just means you have nice natural lighting
or you get a soft box, like what I've got here
or a microphone that'll help you make higher quality content
that is more visually appealing
and keep people watching for longer.
At the end of the day, the more captivating a Reel is
the longer people are gonna watch it for.
And Instagram will see this as a great signal
that the content is good
so they will push it out to more people.
And then before we move on to the final part of the video
where I'm gonna walk you through
how to turn these video ideas into actual reels
and minutes using InVideo,
make sure that once again, you subscribe it to the channel.
And I wanna tell you guys a little bit of a secret.
I personally am horrible at editing videos.
I outsource all of my editing work to my team
because it's just not something I'm great at.
And even me who can not edit videos well at all
is able to use this video editor to get results.
So pretty much anyone can.
Let's dive into my screen and I will show you how.
So diving into my screen I've pulled up the InVideo editor.
If you wanna get yourself free access to this
just go use the link below.
So I'm gonna go down here I'm gonna select
the vertical nine by 16,
which is the format for Instagram Reels.
And instantly you can already see templates
that you can use such as the TikTok Vogue challenge,
which you could then add and you can use that template.
Which then gives you the text,
the format to create it very, very simply.
All you would have to do is click use this template,
which is then gonna add it into your personal editor.
And then we will just wait for this to load.
And then all you have to do is upload your own video,
add it in and the format is already there.
You can see you can edit the text.
A lot of people have hopped on the Vogue challenge.
So I decided to step it up.
You can almost leave that as it is
and just change the background video
to one of you walking into the frame, doing a pose,
and then as you can see, the Vogue cover comes up.
And you can add your different images for that.
And just like that,
you can create a beautiful Instagram Reel
that can also actually be shared on TikTok.
And you can do it in just minutes.
Literally all you have to do to edit this is
to put in a video of you walking into the frame,
add three different shots and boom,
just like that you have done.
Then you're simply gonna download it,
add it to your Instagram Reels and boom, simple as that.
And that's it for the video.
If you've enjoyed this video make sure you leave a like.
Subscribe to the channel
for more consistent marketing tips and tricks.
And if you wanna get yourself access
to the InVideo editor to turn these Instagram Reels to life
there'll be a link for that down below.
This is Josh Ryan with InVideo.
I will see you next time.