Wondering how to create a webinar funnel that gets you more webinar registrants,
webinar live attendees or evergreen webinar attendees, and makes you more sales?
In this sales funnel tutorial, you'll learn webinar marketing tips on how to build a webinar
funnel. So let's get right into this funnel hacking video so that you can start an online
business, and make the most out of your marketing automation and marketing funnel strategy.
In order to create a webinar funnel that gets you more registrants, attendees and sales,
there are six emails you should send before the webinar to boost your signup rate,
four emails you should send the day of the webinar to increase the number of live attendees, and
eleven emails you should send after the webinar to skyrocket your sales. Let's go over each one.
Before the webinar. For best results, you should start promoting your webinars
1 week and a half before the webinar date (and send out four emails in that time period),
or, if you prefer, you can start promoting your webinar
one week before the webinar date (and send out three emails in that time period).
Email #1. Webinar confirmation email, immediately after someone signs up for your webinar,
for webinar registrants. This email should include what your webinar is about, tell your hero story,
which is where you started (and where your target audience is currently at)
and how you overcame that, talk about the results you got after implementing the strategies you'll
be talking about in the webinar, and reiterate the webinar date and time.
Email #2. Webinar promo email, a week and a half before the webinar, for your
entire email list. This email should include your hero story, which is where you started (and where
your target audience is currently at) and how you overcame that, talk about the results you
got after implementing the strategies you'll be talking about in the webinar, the webinar date
and time, what your webinar is about, and the 3 main points you'll be covering in your webinar.
Email #3. Webinar promo email, a week before the webinar, for your entire email list. This email
should include what makes your webinar different from the rest, the results and lifestyle your
target audience can have if they put in practice what you'll be discussing in your webinar,
the webinar date and time, what your webinar is about,
and the 3 main points you'll be covering in your webinar.
Email #4. Webinar promo email, four days before the webinar, for your entire email list.
This email should include the webinar date and time, what your webinar is about, what you teach,
3 results your target audience can get if they attend your webinar and enroll in your course,
and the 3 main points you'll be covering in your webinar.
Email #5. Webinar promo email, one day before the webinar, for your entire email list.
This email should include what your webinar is about,
the webinar date and time, the 3 main points you'll be covering in your webinar,
what you teach, and the result your target audience will get if they attend the webinar.
Email #6. Webinar promo email, one day before the webinar, for webinar registrants. This email
should include what your webinar is about, the result your target audience will get,
the webinar date and time, and the 3 main points you'll be covering in your webinar.
Day of the webinar. You don't have to send all of the 'day of' emails. Out of
all of the ones I'll be mentioning, Email #3 is the least necessary,
followed by Email #1 for webinar registrants. There are a few emails which have the same number.
Those should be sent out at the same time, but to different people.
Email #1. Day of the webinar, 3 hours before go time, for webinar registrants. This email
should include things you do on a typical day, what your webinar is about, 3 short questions
for your target audience to brainstorm before go time, what you teach, and the webinar time.
Email #1. Day of the webinar, 3 hours before go time, for the remainder of your email list.
This email should include things you do on a typical day, what your webinar is about,
result your target audience will get based on point #1, result your target audience will get
based on point #2, result your target audience will get based on point #3, and the webinar time.
Email #2. Day of the webinar, 1 hour before go time, for webinar registrants. This email should
include what you drink, what you're wearing, what your webinar is about, result your target audience
will get based on point #1, result your target audience will get based on point #2, result your
target audience will get based on point #3, length of your webinar, results your target
audience will get, your target audience's biggest struggle, the webinar time, and the webinar link.
Email #3. Day of the webinar, 15 minutes before go time, for webinar registrants.
This email should include what your webinar is about, the webinar time, and the webinar link.
Email #4. Day of the webinar, 5 minutes before go time,
for webinar registrants. This email should include what your webinar is about, and the webinar link.
After the webinar. Those who purchased your course live on the webinar,
or in the hours up until you send Email #1, should receive Email #1 for webinar attendees.
You should remove them from all further emails after that.
You don't have to send all of the 'after' emails, especially if your offer's price is lower than
$250. If it's lower than $250, you can send a 48 hour sales sequence after your webinar
is over by sending out Email #1 the day after the webinar, and Emails #2 and #9 the day after that.
Emails #10 and #11 are optional to send out, since they refer to a downsell offer (an offer
that's related to your core offer, but at a lower price point). If you're doing a 48 hour promotion,
and wish to have a downsell offer, just send Email #10 the day after you send out Emails #2 and #9,
and Email #11 the day after that.
There are a few emails which have the same number.
Those should be sent out at the same time, but to different people.
Email #1. Webinar sales funnel, 1 day after the webinar, for webinar attendees.
This email should include what your webinar is about, the date and time when you'll be taking
the webinar down, the number of hours from now that you'll be taking the webinar down,
the results your target audience will get if they watch your webinar, the name of your offer,
the total value of everything your target audience gets, your offer's lowest price, the
lowest type of rate that you offer, your target audience's 3 biggest struggles, your offer's type,
5 results your target audience will get if they purchase your offer, and what you work with.
Email #1. Webinar sales funnel, 1 day after the webinar, for webinar
registrants. This email should include what your webinar is about, the name of your offer,
what your limited time-bonus is, and a description of your limited time-bonus.
Email #1. Webinar sales funnel, 1 day after the webinar, for the remainder of your email list.
This email should include what your webinar is about, the number of hours from now that you'll be
taking the webinar down, what you work with, the number of people who registered for the webinar,
and the result your target audience will get if they watch the webinar.
Email #2. Webinar sales funnel, day after the last email, for webinar attendees and registrants.
This email should include what you work with, the best part about what you work with, what
you need to do to get results in your industry, a characteristic of your target audience, what your
webinar is about, what your target audience will learn in your webinar and the results they'll get,
the name of your offer, 3 of your target audience's struggles,
the results your target audience will get if they purchase your offer,
a myth about or frustration related with what you teach, 5 results your target audience will get
if they purchase your offer, the number of hours from now that you'll be taking the webinar down,
your offer's lowest price, and the number of bonuses you offer, including their name and value.
Email #3. Webinar sales funnel, day after the last email, for webinar attendees and
registrants. This email should include the name of your offer,
names and values of the bonuses you're offering, name of the bonus you're offering today only,
description of the bonus you're offering today only, what you're like, what you teach,
what you teach in each module of your offer, and the number of bonuses you offer.
Email #4. Webinar sales funnel, day after the last email, for webinar attendees and registrants.
This email should include the kind of your offer, what you teach, the name of your offer, what other
offers do, how you do it better, inefficient ways your target audience can learn what you teach,
what makes the way you teach stand out from the competition,
results your target audience will get if they purchase your offer, the name of the position
of someone who charges for the kind of work that you do, how much it would cost to hire them,
time period it would take, your offer's lowest price, and the lowest type of rate that you offer.
Email #5. Webinar sales funnel, day after the last email, for webinar attendees and
registrants. This email should include a story about something you tried, as it relates to your
offer, but that didn't work, what you work with, your industry, what you teach, results your target
audience will get if they purchase your offer, the name of your offer, 5 results your target
audience will get if they purchase your offer, the name of the person who gave you a testimonial,
a testimonial, and the benefit of what your target audience gets if they purchase your offer now.
Email #6. Webinar sales funnel, day after the last email,
for webinar attendees and registrants. This email should include things you were held back by,
results your target audience will get if they purchase your offer,
the benefits of your offer, what you teach, 5 fears debunked, and the name of your offer.
Email #7. Webinar sales funnel, day after the last email, for webinar attendees and
registrants. This email should include the name of your offer, what you teach,
the results your target audience will get if they purchase your offer, the benefits of your offer,
your offer's lowest price, and the lowest type of rate that you offer.
Email #8. Webinar sales funnel, 8 hours after the last email, for webinar attendees and
registrants. This email should include the name of your offer, what you teach, results your target
audience will get if they purchase your offer, the strategies you talked about in your webinar,
the results you got after implementing the strategies you talked about in the webinar,
including graphics if possible, 3 objections your target audience may have,
a breakdown of what your target audience will get if they purchase your offer, and your industry.
Email #9. Webinar sales funnel, 3 hours after the last email, for webinar attendees and registrants.
This email should include the name of your offer, the results your target audience will get if they
purchase your offer, the benefit your target audience will get if they purchase your offer,
and the benefits of your offer.
Email #10. Webinar sales funnel, day after the last email, for webinar attendees and registrants.
This email should include the name of your offer, what you work with, your downsell offer,
the number of bonuses you're offering, your downsell's price, the kind of your offer,
a description of downsell offer, and everything your target audience will get if they purchase
it, name of the bonuses and their values, and the date and time when the downsell offer expires.
Email #11. Webinar sales funnel, day after the last email, for webinar attendees and
registrants. This email should include what you teach, your downsell offer, the number
of bonuses you're offering, your downsell's price, total monetary value of your bonuses,
date and time of when the downsell offer expires, a description of downsell offer, and everything
your target audience will get if they purchase it, and the name of the bonuses and their values.
Now, if you're wondering how to put all of this together, let me introduce you to my
Webinar Sales Funnel Template, which you can find the link to in the description box below,
which is a 90% done-for-you, step-by-step template with the exact subject lines,
email structure, and copy that you need to create epic webinar funnels.
You'll get the exact copy of everything you need to write in your emails
the days before, the day of, and the days after your webinar, plus a plug-and-play guideline that
you can use again and again in the months and years to come to skyrocket your webinar sales.
Not only will you get the 90% done for you webinar funnel template,
exact subject lines and copy you can use, and all of the 25+ email templates and examples that are
available right now, but also 4 exclusive bonuses to make your webinar funnel creation a breeze.
You'll get ConvertKit tech training tutorials, step-by-step webinar training tutorials,
a ConvertKit automation template and Leadpages landing page templates.
You can find the link to the Webinar Sales Funnel Template in the description box below.
If you're serious about creating a webinar funnel that converts,
make sure to check out our Webinar tutorials playlist for even more webinar tips and tricks,
as well as our FREE Webinar Stardom Challenge which will show you how to get more registrants,
attendees and sales from your webinars in just 5 days.
Leave a comment below and let me know if you'll be setting up a webinar funnel to make the most out
of your webinar marketing strategy. If you liked this video, make sure you give it a thumbs up and
subscribe to my channel so that you can navigate the tech side of online business with ease,
and stay tuned for our next video which is about how to use
YouTube live for webinars. As you wait for my next video to go live,
check out these two videos I have right here, and I'll see you in my next video.