Hi there.
It’s Ali with AdWords, here with the next step of creating an AdWords campaign - selecting
the geographic locations where you want your ads to show
So, Where in the world are your customers?
Whether they’re concentrated in your particular neighborhood or spread across the globe, you
can use location targeting in AdWords to set the geographical area where you want the ads
in your campaign to show -- and restrict it in areas where you don't.
For example….
...if you run a business in the United States that ships everywhere in the country except
the states of Alaska and Hawaii, you’ll want to target your ads to the entire country
and specifically exclude Alaska and Hawaii so your ads won’t show there.
To choose the best location targeting options, ask yourself, Where are the customers I want
to reach?
Let’s go through a few options to see which location targeting options might be best for
you.
Maybe you just want to reach customers In a specific neighborhood, For example, if you
only want your ad to reach people located within a short drive from your business, you
could choose to show your ads only within a 5 mile radius of your business.
Or perhaps you want to reach customers located in specific cities or regions within a country.
This is a good option if your business doesn't serve all regions or cities, or you'd like
to focus your advertising efforts on certain areas within a country.
Depending on the country, you can target regions, cities, or postal codes.
You can also target specific states or provinces within a country.
This is a good option if your business doesn't serve all states in a country, or you'd like
to focus your advertising efforts on specific states within a country.
Or perhaps you want to reach people across a country or multiple countries.
This is a good idea if you provide products and services to those large areas, such as
an online retailer that ships worldwide, or an international business that sells to several
countries.
Keep in mind that such a large distribution can use up your advertising budget quickly,
so make sure your budget is high enough so your ads continue to show.
Now that you’ve got an idea of how location targeting works, let’s look at how to add
it to your campaign.
If you want to be guided through the steps directly in your AdWords account, click Do
it now.
Then come back here to continue to the next step.
You can also follow along with the steps as we show them here:
To set or change your location targeting settings:
Select the campaign you want to work on.
Under the campaign name, look for "Targeting: All countries and territories"
Click Edit.
To add a country, or a specific area within a country, such as a state or a city, just
type in the name of the location you’d like to target and AdWords will pull up a list
of matching locations.
Just click on the name of the location you want to add, or click Add next to each location
you want from the list.
If you’d like to target multiple locations, you can repeat this process until you’ve
added them all.
You can also choose to target an area around a specific location using radius targeting.
To do this, click on Advanced search.
Then, select the Radius targeting option above the search box.
In the search box, enter the place name, address, or coordinates that you’d like to use as
the central point of the radius you're targeting.
In this example, we'll use a city in Australia.
Next, enter the distance around this central point that you'd like to target and use the
dropdown menu to select whether this distance is in miles or kilometers.
Then, click the Search button.
Check the map to make sure you’re targeting the correct area.
You can make adjustments to the radius or location.
When you’re ready, click Add to add the radius.
Click Add to add the custom area you've selected to your targeting settings.
Once you’ve finished selecting and adding all the locations you'd like to target, click
Done at the bottom of the window.
Finally, click Save to save your location targeting settings.
Great!
You’re all set with location targeting so let’s move on to setting your bid.
Click the button to continue.