I literally bashed a whole month's worth of Instagram reels content.
The more content that you do, the bigger footprint that you have and the bigger
footprint that you have, the more chances that Instagram will pick up your work.
What's up,
Everyone. Welcome back to my channel, the best place for new coaches, content, creators,
and entrepreneurs. In today's video. I want to talk about how I have been exploding, my reach
using Instagram reels. I have gotten incredible results using Instagram reels. I've been using it
for the last month or so, and it has far exceeded my expectations. I've had videos get up to 60,000
in reach and other videos that I've gotten over a hundred thousand. A really great example is
this one that has over 200,000 people watching my IgE reels. And on top of that, my likes have also
really exploded as well, which goes to show that Instagram really is favoring IgE reels
right now in terms of pushing it in front of the algorithm. And therefore there could be a ripple
effect on your comments or legs and your overall engagement in general. And it's not just me.
I know that some of you might be like, well, easy for you to save an essay.
You already have a hundred thousand followers on Instagram and that's true,
but I want to use an example here. My student in the boss gram Academy, her name is cherry,
and she also has a YouTube channels of definitely check her out. Her account on Instagram is smaller
than mine, relatively, but look at the reach that she's getting using IgE reels. So as you can see,
regardless if it's someone with a really big account, someone with a smaller account,
you still can really leverage Ikea reels to give more visibility to your profile,
which is exactly why I have created this video. Now, of course, over on my channel,
I also have this video right here. That's more tutorial based step-by-step and I gave
you the behind the scenes on how I create the content using Ida reels meshed with tech talks.
So definitely bookmark this and watch this after this video,
because it's going to really give you a full picture view on how you can implement
my strategies so that you can explode your reach using Instagram reels for now,
if you want the overview strategy of how I have personally been leveraging Instagram reels, then
keep on watching. All right. So the very first tip that I have for you in terms of exploding,
your reach using Instagram reels is leveraging TechTalk and using things that are already going
viral on tech. Talk as your key inspiration for me, I use TechTalk primarily to save
a bunch of videos that are already doing well, and I basically take their audio and put my own spin
on it within my niche. And these are all things that I mentioned in this video here. What I found
is when you actually look at content, that's already going viral on TechTalk.
It increases the chances that this piece of content will also do well on Instagram,
because at the end of the day, good content is good content. And if there's a particular audio,
that's already going viral, there's a lot of people already doing it on Tik TOK. Chances
are it's going to be well received on Instagram as well. So that's the first tip that I have
for you in terms of things that are really working out for me to further this example,
I took this audio that went viral on Tik TOK of people literally listing out all the
things within their past. And I use that audio and I put my own spin on it from a
business perspective. And this Instagram reels ended up going viral, which led to almost 10,000,
likes a bunch of comments. And over 200,000 plays on this video, which is absolutely insane.
The same thing happened for this video that I did right here. This is a really fun,
viral dance audio on tech talk. And all I did was replicated with my team, put it under the context
of a business because that's what my niche is about. And that's what my audience on Instagram
cares about. And this also equally performed super, super well. Now, of course not every single
video that you put out on Instagram reels is going to be a home run, but it helps so much when you're
already leveraging something that's already doing extremely well from one platform and migrating it
to another. And by the way, if a big question that you have right now is how do I even do
that? How do I take audio from tech talk and put it on Instagram reels, definitely check out this
video that I did right here, because I literally walk you through step-by-step on how to do it.
Once you've identified a list of audios or videos that are already doing well on Tik TOK,
that you'd be interested in replicating. And by the way, all I do on Tik TOK is I just like
the videos that I think are interesting and already, they're going to show on my profile
on Tik TOK. And again, you can watch this video. I walked through everything, but once you do that,
the next thing that's important for you to do is make sure that you're posting
your Instagram reels regularly on Instagram for me right now, I do once a week. And if I wanted to,
I could definitely amp it up and do twice a week. But consistency is key. The more Instagram reels
you do very similar to YouTube videos or any platform, the more consistent you are, the
more content pieces that you put out there, the more increased chances that you're going to get,
that the algorithm is going to pick up your content because it's a numbers game at the
end of the day, the more content that you do, the bigger footprint that you have and
the bigger footprint that you have, the more chances that Instagram will pick up your work.
So once you've identified a few videos that you want to do, really create a schedule for
yourself and say, okay, you know what, this week I'm going to post this video second week,
I'm going to do this video. I'm going to aim to do one video a week like Vanessa, or I'm going to aim
to do two videos a week, doesn't matter and schedule it in just like how you schedule your
normal content, schedule your Instagram reels in as well. Now, at this point in the video,
you might be thinking, Oh my goodness, posting weekly, Instagram reels is already something.
That's giving me a lot of anxiety. I already can't even post regular content weekly. How
can you expect me to post Instagram reels content weekly? Honestly, I had the same thoughts as you,
and it was super intimidating to even think or fathom doing it 15 second video content.
But honestly, after you start doing it, it's actually not that hard. And now it's one of my
favorite content pieces to do because it is fun. So that's why the next tip that I have for you is
to batch your content, which is what video is all about, but I'll give you an overview of what I do.
And that basically is number one. I like all the videos that I think are interesting on Tik TOK.
I make a note of what videos I would personally want to replicate for the month or for the week
or for whatever. And then what I'll do is for each video on a notepad, literally on a notepad, I will
script out exactly what I envisioned the video to look like. So for example, a couple of weeks ago,
I literally bashed a whole month's worth of Instagram reels content. And if you really
think about it, a whole month's worth of Instagram reels. Content is four videos if I'm posting one
a week. And so this is what my notepad looks like. You'll notice that I have all the reels laid out
and I have a script of either what I'm going to say or what the actual text on the video is going
to say. So to really illustrate this, let me show you an example of an Instagram reels that I batch.
Everybody makes mistakes.
As you can see on the notepad, I literally all ready, scripted what this Instagram
reels angle was going to be. For example, clients, when they ignore your advice,
me and clients learning their lesson. The hard way since I already know the angle beforehand,
it's a lot easier. And I feel a lot more confident when I'm filming that Instagram reels. Now,
once I script all of my videos, whether it's what I'm going to say in the video or what the
text is going to be, I'm going into filming the content. And I feel a lot more confident doing
it because I'm supported by the script. And I know the exact angle for all the pieces that I'm doing.
Then when it comes to filming, it's super easy. I just literally film the content on
Tik TOK. And then once I filmed the content, I'm not worried about editing right away.
And instead what I'll do is I'll simply save the content that I filmed on drafts within Tik TOK.
And again, if you don't want to use my method and this method is way more comprehensive in
this video right here, where I walk through, step-by-step tutorial based on how I do it.
You can also do the same thing on Instagram reels too. And you can save your content on drafts. This
ensures that you're not spending your entire day, not only filming the content, but you're also not
stuck and glued to your phone, editing the content either. And when you save it to drafts,
you can always go back to it another day. When you want to actually edit the content
pieces and add all the texts. Now, once I've bashed all the content and I have it
all saved in drafts the next day, or whenever I find time, I'll then batch edit the videos.
And the best part is because I already have a notepad filled with all the texts that I'm
going to include. It's really, really easy. And I don't have to sit there thinking about what the
angle is going to be about. All I do is literally reference my notepad and then write in the text,
edit it, and then we're good to go. So as you can see, for the most part, you're likely
overestimating how hard and difficult creating Instagram reels or tick talks or however you
want to do it actually is. And if you need more support, check this video right here
so that you get the full breakdown, but anyways, once you've bashed your content and the next step
is to transfer it onto Instagram reels or post your Instagram reels. My big tip for you is to
make sure that it fits the four by five dimension, a rookie mistake that I see a lot of people doing
is the fact that they'll post amazing Instagram reels, 15 to 32nd content, but on the home feed,
it's totally cut off that will actually hurt your engagement levels and it will hurt your reach.
That's why a hack that I have is I always save my videos. And then I pretend like I'm
uploading it as a normal video so that in the four by five dimension, I can actually check
if any of the texts is cut out. If it's cut out, then I'll go back into the editing mode
and really lower the texts or heightened the text, or do whatever adjustments I need so that it will
fit the four by five dimension. Because remember over on Instagram, there are two ways that you can
see Instagram reels. The first one is four by five, where it's on your home feed or on your
actual profile. And the second one is within the ID real platform. And the truth is most people are
likely going to be finding your ID real content for the first time via the four by five dimension,
whether that's through their homepage or on your profile, which is why to be safe.
It's really important that all the texts, all the main content pieces fit within that
dimension because you can't really go wrong with that. Even if someone looks at your content in
the nine by 16 dimension, they're still going to get all the info. So you might as well fit
everything within four by five, just to be safe. Now, the next tip that I have for you, that's
worked really well for me in terms of exploding by reach using Instagram reels is continuing to
write value-based captions. I know for the most part, people are likely going to be consuming
your content through the IgG reel itself. But if you have an engaging caption to go with it,
something that's incredibly value based, that's going to increase the chances of someone saving
your ID real, which is then going to give you more brownie points with the Instagram algorithm.
Because again, even if your ID reels is entertaining and it's scroll stopping,
if you're happy is equally as valuable, it's definitely going to increase the chances of
someone engaging with that piece of content versus just playing your ID reels and walking
away. You really want to promote social sharing and also saving. So if your caption
is also incredibly valuable, like this one, then it's going to increase the chances of someone,
either sharing it on their stories or saving it, which again, will show Instagram that this
piece of content is a piece of content that a lot of people like, and therefore we'll push
it into the explore page. And if you're on the explore page, then you can get results similar
to this where you get, uh, normally highlights of normally high comments and abnormally high plays
and breech in general. So you definitely want to make sure that the entire content piece
is equally as valuable and that it's not just relying on the entertainment of the ID real alone.
Now beyond just adding a hyper valuable caption to increase the engagement of your Instagram reels.
The next pro tip that I have for you is to include a cover banner to your IgE reels. Now,
this is very similar to YouTube. If there are more engaging thumbnails for YouTube that
entice you to want to click, then that video is obviously going to get more views.
The same thing applies to Instagram reels. A rookie mistake that I made is I didn't add
custom cover banners to my ID reels. And therefore on my actual profile,
it just looked like selfies, right? It didn't look like anything that was valuable, especially since
my texts was cut out from my actual grid. Versus if you do something like this, and this is one of
our students inside the box, grab Academy, Gabby, she actually created a custom cover banner that
basically entices someone to click on her video about Starbucks drinks and this video compared to
her other Instagram reels obviously has more plays, more reach and everything like that.
And I have a feeling it likely has to do with having a really engaging cover
banner that entices and build curiosity for someone to click kind of like clickbait,
but not necessarily clickbait. If that makes sense. Now, in order to do this, it's really
simple. When you upload your ID reels, there's going to be an option to choose a cover and you
can absolutely choose one that's from the video. But if you want to take it to the next level,
like how Gabby did what you can do is you can upload your own from your camera roll. Now,
personally, I think the best way to create this cover banner is to simply just do it on canvas.
Make sure that it's in the right dimension and simply save it to your phone and upload it into
your custom cover banner on IgE reels, by uploading this custom cover banner,
it's going to increase the chances of people clicking on your Instagram reels, especially
if they're creeping your profile already and looking at your content through the main grid.
All right? So to make a cover photo that is optimized to fit the grid. What we're going to do
is we're going to search up Instagram reels and you can click any option here. I'll just click the
first one. This ensures that this would fit the IgE real dimension, which usually is nine by 16.
We're going to create a blank Instagram reels template. And it's going to look something like
this. Now what you can do is you can upload any photo that you'd like. So in my case, I'm just
going to upload a photo of myself like this. I'm going to resize it to fit the IgG real. Let's say,
after you've uploaded your photo, the key thing is making sure that it's going to fit the actual grid
within your Instagram profile. So what I'm going to do is I'm going to go to elements and pick
a square, and I'm going to make sure that the square hits the borders.
And you'll notice on the bottom left-hand corner, it's 10 80 by 10 80. That ensures that this is a
perfect square. And then I'm going to lower the transparency. And then we're going to make sure
that the square is smack in the middle. And you'll know that when the cross hairs are like this, now,
what this tells me is anything within this square is going to show up in my feed. So let's say if I
actually don't want part of my head cut off, maybe I might change that when I'm editing this banner.
So now looking at this, I know that part of my head is going get cut off on the grid and
I don't want that to happen. So I'll adjust the photo. What I'll also do is I'll make sure to
send this backward so I can actually see what I'm doing and make sure that it fits the grid.
And then to take care of this gap up here. What I might do is I might take the photo,
duplicate that, move it up and then send to back and then maybe just adjust it real quick to line
up with the missing chunk like this. And then now it looks pretty seamless. Now, if I'm going to add
text, I can just go to text on Canva and maybe use some of the cool texts that they have here. And
then maybe I'll just say biz hacks or something like that. Fizz hacks, Instagram, let's say,
and then I'll put it here because I know that this is going to show up on the grid and then also lead
the transparency to check it. So let's say this is what I actually want to post. I then download it,
make sure that I download a PNG. And then after I have the file, I may just airdrop it to my iPhone
and then upload it on Instagram reels, a little hack that I like to do in order to check whether
or not the text is going to show up on my feed grid is to simply upload it to my photo album.
And what you'll notice is that within the photo album, everything pretty much looks like an
Instagram feed. And so just by uploading it into your photo album, you're going to be able to
check whether or not the text is where you want it to be. Now. So far in this video, I walked
through the key things that I have personally done with my ID reels that have helped me explode my
reach. That's why, if you want to continue your learning, like the many times that I mentioned
in this video, you definitely, definitely want to check out this video right here,
where it breaks down everything more in depth and gives you more of the actual tutorials
that you may be looking for. Now, before we end off, I'd love to know, are you using Instagram
reels? How are you leveraging Instagram reels? And what type of results are you seeing with
Instagram reels comment below? And definitely let me know as always I post videos on social media,
marketing and entrepreneurship. So check out these two videos that I have right here as
you wait for next week's video as always guys, I appreciate you. I hope you guys have a great day,
a great week and a great life, and I'll see you in the next video. Bye guys.