What's up everybody? I am Jaspreet Singh, and welcome
to the Minority Mindset. There's one thing that investors can absolutely not
stand: uncertainty. And do you know what gives investors more uncertainty than
anything else? Trump's tweets? NO! Young people. Who, me? Uncertainty makes it hard
for investors to make money, because they can't figure out what kind of avocado
toast Millennials are going to be eating tomorrow. California avocados! Invest in
California avocados! People under the age of 40 were the first to really start
spending money in technology which caused a huge change for investors. And
now people under the age of 25 are shaking things up even more, and
investors can't keep up. This has the majority of traditional investors
confused. But if you watch this video until the end, you will understand new
spending trends, this way, you know how to invest your money for the future. But,
before we get into that, make sure you hit that thumbs up button below, because it's
kind of like a virtual high five and subscribe to the Minority Mindset YouTube
channel. That way, you don't miss our new videos every week. First: beauty spending. Huuhuuhu, young
people don't care about how they look anymore. Well, maybe they do. But they're
not buying makeup the way they used to, because beauty spending is at the
lowest it has been, since the last recession, for young people. Psh! Who needs
makeup when you have filters? Traditional investors don't know what to
do about this, because people are not buying makeup the way they used to, and
when people do buy makeup, they don't think for themselves. They buy whatever
Kylie Jenner tells them to buy. No, seriously, 89% of girls say that they
let social media influencers tell them what's hot and what's not, and it doesn't
end at beauty, because number two: people are saying "nooo" to designer brands. Young
people are spending less than %50 of what the previous generation did on
designer purses. Michael Kors, ew. Kate Spade, ugh. And Coach, grr,
more like, economy. This has traditional investors scratching their heads, because
they don't know what Kylie Jenner is going to tell young people to buy next. Code
red! Kylie Jenner is using angel-soft toilet paper! wh-who's a parent
company! So if young people aren't buying makeup, and they aren't buying designer
purses, where are they spending their money? Well, food. Three: alternative foods.
Food is, kind of like, real estate. People will always need it. But young people are
slowly changing the way they buy food, and traditional investors can't even
taste it changing. It slowly started with people being more health-conscious.
Young people started by reading ingredient labels, I mean, what is
pyridoxine hydrochloride, vitamin b6 mix, anyways. Then they stopped going to chain
restaurants, like Applebee's, where it tastes like your food came out of a microwave,
and then they stopped eating animal products which created this whole new
industry of alt-foods, like alt-meat, alt-cheeses, and alt-milks. Coke versus Pepsi
is the old food war. The next generation of food war will be between impossible
burgers and beyond burgers, because we're just trying to scratch the surface
on this new food trend. To put some numbers on this, the number of vegans in
America grew by 600% between 2014 and 2017, and this trend is not slowing
down. For those of you who are already on our free financial newsletter, you've
heard us discuss this new wave of plant-based demand, and how you can be
smart with your money, I mean, even McDonald's is releasing their own PLT,
plant-lettuce-tomato sandwich. And if you aren't on our newsletter yet, what are
you waiting for? Our newsletter is completely free, and we break down the
top finance and business news, then and we show you how the news affects your
wallet, this way, you can be money smart. And this newsletter is completely free.
You can subscribe to our finance and business newsletter by clicking the link
up here or by clicking the link in the description below. Fourth: new energy.
Traditional investors loved investing in gas, and coal, and crude, and oil, and, did I
say gas? For most of the last century, traditional energy companies had almost
no competition. Then came electric cars, and solar power
generators, and wind turbines. I grew up around Detroit, so I can appreciate a
muscle car that gets six miles to the gallon, but let's be honest, that's not
the future. Alternative energy is going to be the future, and this has a lot of
investors wondering, because five: young people want businesses to be woke. Before
young people spend $1, they want to know how this $1 is going to impact the world.
Young people don't want plastic. They don't want to hurt the Amazon. And they
want businesses to care about their communities. If your business is not
community conscious, they won't give you their dollar. That is very different than
how people used to spend their money, 50 or even 20 years ago. This is another
trend that is just getting started, which will have a lot of growth in the future,
while traditional investors are still wondering why their server didn't give
them a straw. Six: young people don't want to leave their phones, I mean, their homes.
You can get a new pair of shoes, get your dinner ingredients, and do a group
workout, at home, all before noon, and all without leaving your home. The future is
digital. If that wasn't already obvious. But the real question is: how digital
can we get? And this is where smart investors can win big by investing in
companies that are smart online while traditional investors are going to hope
that Sears will come back to life. And number seven: your home. Young people
don't want to own homes anymore. Uuh, no. Young people can't afford to own
homes anymore. Homeownership is coming down, because young people either don't
want to own a home or they can't afford to own a home. This is changing
the way you should be investing in real estate, even if you're not a real estate
investor. More and more young people are renting in urban areas. And more renters
mean more real estate rental companies, more property management companies, more
real estate rental agencies, and more micro leasing. And that also means, that
young people aren't applying for mortgages the way people used to two-three
decades ago. That's why the Federal Reserve had to
keep cutting interest rates to make it easier and incentivize people, especially
young people, to buy a home. No industry lives in a bubble. Like if people are not
buying homes anymore, that means, mortgage companies are
affected, which means, banks are affected, which means, title companies are affected.
Each trend, that I talked about, has a ripple effect which affects businesses
and industries around it. That means opportunity for people like
you that understand what's happening and are willing to capitalize on it. Thank
you for watching. If you enjoyed this video, share it with one friend, and if you don't
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KEEP HUSTLIN' *