What's up you guys Jason Wardrop here in this video
I'm gonna show you a YouTube ads overview, so I'm gonna give you a complete YouTube ads tutorial
I've got to checklist for you guys even right here
So if you want this checklist just comment down below and give it a thumbs up on this video
And I'll share with you guys this exact checklist
And this is exactly what I use when I'm going through and creating my youtube advertising campaigns
Okay, so drop a comment down below, and I'll share that with you, but let's jump over here to the YouTube ads manager
I just want to show you guys
Kind of the overview and kind of how to start a campaign and all the different pieces that you might need to know alright
So you can see right here these are all the different campaigns that you're gonna have okay?
If you're brand new you're probably well obviously you're not gonna have any campaigns right here yet, but it's gonna have your daily budget
It's gonna have the status
How your bidding conversions if you're going through that you go through and you can filter through the different types over here by?
Daily budget kind of filter through all your different campaigns alright, so let's just jump into things
And I want to show you guys how to actually set up this campaign
And there's a lot of other cool little tricks and tips that I can go through and share with you towards the end
But let's dive into actually setting up a YouTube ads campaign
So it's gonna be done the same exact way you're gonna set up an advertising campaign on Google
So you're gonna go to the Google Ads manager, so you can see the URL up here adwords.google.com
Now if you're brand new you're gonna have to go through create your account you're gonna have to connect your credit card so anytime that
An ads shown its gonna build to that credit card, but once you're past that point
I'm not going to obviously go through that because that's kind of just some some basic stuff
Google walks you through step by step on how to do that
But then we go through and we create a campaign, so we're just gonna click on this blue plus button right here
So this is create a new campaign, so we'll say new campaign
and then this is where you can go through and decide what type of
Ad campaign we're gonna create, so you can create one where the ads gonna show up in the search bar
Display shopping video, okay, so video that's what we want to go through and choose to set up our ads on YouTube, okay?
so we'll click on this right here and
Then you can say hey, okay, what do we want to go through?
What is our main folks you want to go through leads website traffic product and brain duration
Brand awareness and reach so based on what you're really trying to get like I typically go through it
I want to generate leads from my advertising
Okay, so they're gonna go through and find people more optimal to go through it and convert and become a lead
Where is this?
There's gonna be people more likely just to click to your website
And then these ones are more like just kind of getting your brand your name out there to more people so lots of times
You'll kind of get some cheaper cheaper traffic there
But they're not necessarily going to go through and take action and click to your website or become a lead
So let's just say right here for this one. Let's go through and say leads, and we'll just hit continue
Okay, so now this is going to go through and have us set up the campaign, so we're gonna give it a name
So I'm just gonna say demo
Campaign okay and now for the budget we can go through
I like to normally start out about twenty-five dollars per day. Okay, and YouTube advertising Google advertising
It's a lot easier to go through and scale up as opposed to Facebook advertising if you guys have watched my facebook advertising
Tutorials and how to scale the strategies are a lot different as opposed to with YouTube okay?
And we can go through and make that a daily budget. We can make that hey a campaign total
I only have a hundred or five hundred or whatever number to spend on this entire campaign
And then we go through a delivery method
I just leave it at standard, okay
Accelerated means like it's gonna show it faster to your target audience whereas Excel, or we're standard. It's gonna kind of like
It's gonna spread it out over the course of the day, okay
So now we go through just drop it down guys start and end dates
I usually just say hey just start it whenever like as soon as we're done here
And then you can choose an end day you can't choose a specific start day, so if you have like an event-based thing
It's like let's say hey next month
We're gonna run an event and I want to run these ads and I want to maybe do a campaign total
For the week before the event leading up to it
That's a great idea there
But if it's kind of something where it's like you want to be evergreen where you're always generating leads for your business
I would just say hey, I'm just gonna leave it. There's no end date, and then it was we go through
I just want to hit all these different ones
Individually because these are all really important to go through and make sure you have the right items clicked and checked
As you're going and setting up your YouTube advertising campaign
I've got all that on that little checklist so if you guys drop a comment below
I'll have that for you guys as well, so this one is just for YouTube video
So you don't even really go through and mess with that
actually
You can see it doesn't allow you to change that so it works makes nice and easy for you
This first language is go it says all languages. However guys
Google and YouTube has so much traffic like so many people that you want to get pretty
Specific pretty get granular with where you want to go through and who you want to target?
So like if it's if it's for English speakers. I would say English or Spanish Spanish like whatever the language
You're trying to target or else you're gonna like if your videos in English and the person speaks French
They're not going to understand it right so I would come in here then I would type in English where it's right there
So I'm just gonna check it
And so you're set good to go and as far as locations go
depending on to your business guys obviously
You know you can just do United States United States and Canada you can target other specific countries
You could say hey all countries and territories you want to be careful though
Okay, if you go through and you're seeing oh
I'm going to get cheaper clicks or keeper leads and all that stuff when I do all countries and territories
The lead quality and the lead data actually could be not that great so if you're just going for
product consideration brand awareness all that stuff
It probably is not a bad idea if you're like if you're a global brand to go through and say all countries and territories
But just keep in mind not all traffic is created equal and so lots of times
They're just going to show you and have your stuff on the lower quality
viewers on YouTube, okay, so I
Usually like for my business, I'm primarily United States and in Canada so sometimes
I will do United States and Canada
But I focus mainly on the US so that's kind of where I'll keep that there, okay
Forbidding guys if you look at this so it says target for a lead generation
You're you're not gonna. Go through and have a maximum cost per view or cost per impressions
You're gonna have the target CPA so cost per acquisition so that means cost per lead generated
Okay, so you can come in here and tell YouTube or Google okay?
How much you're willing to pay to acquire a new lead, so like what that number is at five?
But or four bucks five bucks or eight bucks and so you want to go through and put that in there with what type of?
Number that you're comfortable with spending so for me with my what I'm doing
I'd probably say five dollars
I wouldn't want to pay more than five dollars per lead on YouTube just because I've seen that like I've been able to generate leads
on YouTube for a lot lower than that or
Honestly, I could go let's say let's say starting out you wanted to go through and get traffic you want to get a lot of
Data in I maybe start out at eight
Maybe ten dollars depending on your target cost per lead on everything so so that's what keep in mind guys here
So if you want to go through get more data in quicker
Have a higher
Bid amount if you don't if you want to just kind of like have it as like steady and even across the board you can
Go through and just set that target goal to like be let's say five it might Mike my case right there, okay?
So now moving down to content
exclusions
You do want to exclude your stuff from some of these different platforms like you don't want your ad to go and throw it showing
Up on every single type of platform you want to make sure that it's related to what you're doing so for example like mature
Audiences, I don't really want my stuff on there and a lot of this other stuff tragedy and conflict
I usually I usually check all of these saying I don't want it on any of those stuff, then also embedded YouTube videos
I don't know where people are embedding those YouTube videos
so I just I just want to opt out of it and guys there's plenty of traffic on all these other sites and on just
YouTube in general so you don't really need to go through and and and place your your ads every single place possible, okay?
also live streaming videos
people at their jump on a live stream
they're jumping on it because they want to be on their live they don't necessarily want to watch an ad so a
Lot of times they're not really gonna pay attention to that and also games like I'm about you guys
I'm not a big gamer, but if I'm watching it. Let's say a basketball game
Like I don't want to see ya hence. I want to just get to the game
I'm so there's time outs all that stuff, but I just want to get to it
I don't want to go through and be distracted so I like to uncheck or I'd like to check
All of these things and these ones I'll just leave unchecked that's totally fine and then moving down
additional settings right here guys
frequency capping okay
So what this means is that if somebody's going through and you they're like washing tons of YouTube videos
But they're in your ideal target demographic
YouTube could potentially be showing your ad to that person over and over and over again now my wife
And I have been watching some hulu lately and I don't know you guys you guys have experiences with Hulu
But I feel like it's the same exact commercial over and over and over again, and even if it could be a good commercial
Really gets boring really gets a rapid repeated
And it just gets old and stale so you don't want that to happen with your ads because you're just wasting
Advertising dollars you want to go through and show it to new other people who maybe are actually gonna take action as opposed to those
people are just gonna watch it over and over and over again, so
What I usually likes you I usually like to hit like two maybe three impressions per day and then right here
Maybe one or two abuse per day, okay?
So just because I put two here just because I put one here isn't me you have to
You could go up to three and maybe two because sometimes maybe they got to see it twice before they actually take action
But just kind of that's the the range
I like to keep it in so they're not seeing it constantly time and time again a day in and day out came
and then ad schedule I
Usually leave it just all days. Just like whatever day whatever time
You can go through and said it hey. I just wanted Monday Wednesday Friday or Monday through Friday. We're just on the weekends
Whatever it might be okay, so that's that's that type of stuff right there, and then as far as the ad group name, okay?
So the ad group this is where you're getting into
Targeting the exact audience who you want to hit who you want to show your ad to okay?
So the ad group name
We're just gonna say demo ad group okay, so then for demographics based off of your ideal target audience came
What are they fit in like for me?
Like I'm working with real estate agents and working with mortgage brokers a lot so a lot of times people 18 to 24
Even if they are a real estate agent they probably don't have enough experience to really know like how what I'm doing can benefit them
And then also 65 + or unknown I just uncheck those because you know a lot of times you know a realtor
I don't know like there's definitely Realtors over 65, but I just kind of like to just because like my stuff's a little bit more
technology advanced and so lots of times
I want them to kind of have an idea what's going on with Facebook and all that stuff so
Then I like to check off lower than fifty percent for household income and unknown because if you're trying to sell something
You don't want like you don't you don't want to sell it a broke people right one of my mentors Russell bruss
and he said hey don't sell to broke people so I make sure I
Remember that when I'm going through and setting things up with my business and so that you know if I'm selling something you
want them to be able to have the money to be able to go through and purchase now if you're going through and doing just
a brand awareness campaign no worries
You can just go through and say everyone
And then based off your company obviously you can go through male female parent not a parent all that good stuff
Okay, then down here guys this audiences
You can go through and you can create custom audiences if you click on this little tool right here
You can go to where is it?
Alright, so see the shared library audience manager. You can go through and upload existing
Data, so like you can upload your list of leads
Or you can say hey, these are people that visit my website and these this is an audience
They want to create you can go create these custom audiences right here
If you just click on this toolbar
And you go to shared library and audience manager you can go through create these and also
What they do is similar to Facebook advertising how they have look-alike audiences?
They have similar to audiences with Google and YouTube which those are automatically creates like let's say you have a thousand leads
You upload it into the YouTube or it's into the audience platform right there?
and then what they'll do is they'll go through and create a similar to audience make
Meaning that these people are also similar to the list of people that you've uploaded kay
So this gives you a bigger audience to go through and market and target with your advertising Kay, so you can either choose those
Right here, so you've got these different audience right here, or you can say hey, I want to target by keywords
Okay, so like for example me. I'm like. I want to target people who are looking for real estate
lead generation
or real estate
Websites, maybe something like that so you can go through throw in a few keywords here now one thing that I would recommend
Is either do one or the other don't do both? Okay? So either do like this one this one this one or?
Do this one okay like don't go through and say hey?
I'm gonna go through and target like a remarketing audience and
Also these keywords do one or the other and then you can go through and try and test out the different campaigns I?
Do kind of like the split testing saying hey?
I'm going to try out this
Remarketing audience i'm gonna try out the keywords and i'm gonna try out like maybe the topics the interest down here so we come down
So any topic any interest you can go through in search by a topic, so let's say like real estate right here, okay?
So we've got real vase real estate investment trusts housing development apartment residential, so we've got all these different options
You can go through and choose from and as far as placements
You can go through and actually choose say hey
This person has a youtube channel that is
similar to the type of audience that I want to go through and grow and get and so you actually put in
the URL to their youtube channel or the URL to a few of their youtube videos that you specifically want to target
And then you can have your ads show up on their youtube videos or on those specific videos, so it's a really cool stuff
But as I haven't mentioned guys when it comes to placements
Make sure you're only doing one of these things so do one of these
keywords
Topics or placements don't do all of them
Don't do and make sure the to just do one or the other to kind of just make sure that you're getting the right data
Okay, so now as far as going through and create the ad okay, so let's go through
I grabbed this this YouTube video right here, so like this is one of my videos so you just grab the URL
And you throw it into this spot right here
Okay, so it's gonna pull it up and you're just gonna do an in-stream ad and then you say what URL you're wanting to send
People to so I've got this one right here
This is my landing page of people opting in for my webinar registration, okay, so
This is where I want to send people from my web from my YouTube ads
To this page to actually go through and generate leads, so I'll take that URL
And I'll just drop it right in here the display URLs pop-up automatically
Then look you guys can actually add a call to action right here
Okay, so I would say something like reserve euro so save seat
Okay, we'll do something like that okay, and then you can say have a headline
So this is called the six-figure
Agent will say the six-figure webinar, let's see if that
Webinar. Oh, that's too many so anyway you got you
See you can only stay within the amount of characters right here, and so you want to go through and make sure that okay?
What's the call to action headline?
I probably should have had that a little bit before going through and shoe in this video
But but obviously I can come through and figure out something. That's 15 characters or less and then give it an ad name say hey
webinar ad
Demo one okay, so then once we're done
We just save and continue, and then what goat what happens is your your ad and everything is gonna
Go through the review process now if it's a brand new YouTube ads account or Google eyes count
it might take a couple days to go through and approve everything if
You're if you've already been going through and creating ads and they kind of like are familiar with what type ads you create and all
That it can be a lot quicker, okay, so like right now
I get my ads sometimes within a few minutes that are already approved, but sometimes it could be a couple hours
And I've even had them you know a couple days where I have to go through and wait to get them all approved okay
So that that's basically it guys
That's a quick run-through of how to go through and set this up
So you go through hit the campaign level, this kind of setting up your budget and all the stuff your target cost-per-acquisition
Where you want to be placed and then obviously going through the ad group level
This is where like your audience of who you want to show your ad to and then dropping down
Here is the actual ad be creative of what people are actually going to be seen where they're gonna be clicking to
And all that good stuff, so anyway guys. Hopefully this video was helpful. If you guys found it helpful
Give it a thumbs up also make sure you guys subscribe to channel because we try to launch new videos every single week to help
You generate more leads make more money and grow your business and so make sure you guys go through
subscribe so you can check out the new content that we're launching every single week and
Also real quick as a reminder guys if you guys want that little checklist here
I'll share that with you
So all you got to do is just give it a thumbs up on this video drop a comment below
And I'll share this with you guys, so you can go through and have that to set up your YouTube
Advertising campaign so thanks so much guys for watching a and it we'll see you all later