- So, this is the Nova Spirit.
It's owned by the richest man in British Columbia,
Jimmy Pattison.
I love Jimmy Pattison's story
'cause he started from scratch.
He actually used to own a car dealership.
That's how he got started, the first business.
- I remember that.
- Talk about sales people.
He was also very well know for, every single month,
he's going to fire the bottom sales people
every single month, right? - Right.
- That's his well known.
So this is a beautiful boat, and now I'm not
a boat person, but every time I walk by this,
I get so inspired.
- Yeah, and he started from absolutely nothing.
- Absolutely nothing, right?
- This is maybe a 10 to 20 million dollar boat?
- Probably 15 million dollar boat right there.
So, maybe something good that we talk about today.
Why do you think people don't become wealthy?
In spite of their intention, or they want it,
they say they want it, but what's the difference?
'Cause you and I, we both started from scratch.
We weren't born with a silver spoon in our mouth.
We both built our business to where it is today.
So, what do you think are the top reasons
why people don't become wealthy?
- Yeah, let's dive into it.
I think there's a core mindset
between those that are successful
versus those that fail, and we both work
with so many people now, we've seen.
- The patterns.
- We've seen the patterns, the patterns are obvious.
Yeah, let's sit down and discuss that.
- Let's do that. Grab a seat.
So, let's talk about the top 10 reasons
why people don't become wealthy.
- Yeah.
- What do you think is the first top one?
- I would say a lot of people, they lack having clarity.
They don't really know what they want, and why they want it.
- Right.
- I mean, being wealthy is so general, right?
A lot of people say, I wanna make more money.
Okay, here's a dollar, that's more money.
But I think a lot of people gotta get very clear
why do they want to become wealthy?
What's the amount for them that can allow them
to live whatever kind of lifestyle they want?
Because I just look at money as a tool
that can allow you to experience more of life,
whether you want to travel more,
a certain lifestyle, materialistic possessions.
It might be to contribute more,
it might be able to grow more yourself,
and become more. - Or to help the family.
- Yeah, and I think a lot of people,
they don't have a strong enough reason why,
and really what it comes down to, I think,
they don't want it bad enough, because it's possible.
I mean, I was reading the other day, I think
there's 1,300 people every single day
that are becoming millionaires.
- Yeah.
- It's easier today to become a millionaire than ever before
and I think really what makes that difference,
or at least one of the reasons, is you gotta want it bad,
and I think a lot of people
they just don't want it bad enough.
They say they want it, but they really don't,
it's like they only want it if it falls in their lap.
They only want it if it's easy,
they only want it if it's convenient,
but you and I both know in order to create wealth,
you have to grow and improve yourself massively.
You have to become more valuable,
and you also have to create value for others.
- I agree.
I agree, I think most people don't get what they want
in life because they don't know what they want.
And it's not enough to say
I want to make more money, like you said.
Do you wanna make 5,000 a month?
Do you wanna make 10,000, do you wanna make 20,000?
Do you wanna make 50,000, whatever the amount is.
I also believe it's not just how much money you make.
I talk about this in F.U. Money, right?
- Yeah, yeah.
- It's how you make the money,
so not all income is created equal.
So, you have one person making 10,000 a month
maybe working in a corporate job,
that requires them to travel long hours, six days a week.
Another person maybe more life like an entrepreneur
making the same 10,000, but working only two days a week.
- That's right.
- That's a big difference, it's the same 10,000,
but if you don't know what you want,
it's very difficult to reverse engineer.
So, I like to think of, okay this is
the ideal lifestyle I want and I talk about it
in F.U. Money, right?
What's that F.U. Money target?
And how much would that cost you?
Not how much roughly.
Maybe, no.
Let's calculate that, and what I realize is,
after all these years talk to so many people,
whatever the idea that they have,
they say I wanna be able to travel,
I wanna be able to have to drive this particular car
or have this particular house or this kind of lifestyle.
When they actually break it down,
it doesn't cost them as much money as they think.
They thought, oh, we ask most people,
I need a million dollars, I need $10 million.
Really?
- They're just throwing random numbers out there.
- Yeah, 'cause they set a number that's totally
unrealistic versus, oh, actually, no,
I could accomplish all I want to accomplish
with maybe $300,000 a year.
Well, that's a very different goal
than $30 million a year, right?
So, I find that to be the case,
and like you said, people, they say they want it,
but the actions don't match with what
they say they want, right? - Yeah, yeah.
I think another reason, too,
is they might say that they want this,
and they have their reasons why,
but if they don't believe that it's possible for them,
or if they don't believe that they can do it,
that they can make it happen,
then they're not gonna take any action to do it,
and I think a lot of people, they're are presented
with opportunities every day.
I mean, today, we both have great programs
and resources that can help people,
that helped us, that've helped other people, as well,
and you could put that opportunity
in front of someone, but there's still
a lot of barriers that, I think, a lot of people have
to really maximize and utilize it,
and I think it comes down to their belief.
If they believe that that's a scam
or it's not gonna work for them,
or they think that, well I can't do this
because I'm an immigrant, and I don't understand English,
or I don't have the time or money--
- Which I am too, by the way. - Yeah, and there's plenty
of examples of people in those situations
that have been able to overcome those.
But, the belief is a core thing,
because without the belief, your behavior
follows the beliefs.
A lot of people, they're too close-minded.
They allow their beliefs to be dictated from their past.
That, maybe in the past, they got hurt.
They got ripped off. - Burned.
- Whatever it is, I often compare it
to relationships, sometimes, because we've all,
maybe at times, maybe in high school,
we were very open and, in many ways,
naive and you fall in love with someone,
and then you get your heart broken.
But you can't let that experience
of having your heart broken, you can't carry that forward
with you in other relationships, 'cause if not,
then you're always gonna be closed off.
- They kind of let their past dictate
their future, right? - That's right, yeah,
and I think a lot of people, even if,
you just have to have an open mind at all times.
You always have to have that belief
that anything's possible, that you can do it.
You know, what man can do, another man can do.
It's possible.
You have to really believe and own that.
- And I think the belief, the self belief,
I think it's more than that.
I talked about this at my TedX talk.
It's even more than belief, I think it's an identity.
- That's right.
That's who you are. - It's who you are.
So, it's very difficult to create any kind of change
if you're holding on to your old identity.
The example I like to give, it's like, people who want
to quit smoking, right?
If my identity is I'm a smoker,
it's always a struggle, right?
It's always, well, I wanna have that puff,
I wanna have that cigarette.
Versus someone who's not a smoker,
then there's no temptation.
In fact, for guys that we don't smoke,
we can't stand even through a smoke,
I can't stand the smell.
We're not thinking about, oh, I can't wait
to have a cigarette.
So, unless they change the identity,
I always joke about it.
I was a millionaire in my mind,
way before I had the money in my bank account.
Even when I had no money, I never worried about
the gas prices or how much lettuce cost.
Those things don't enter my mind.
It just took many years for the reality
to catch up.
- If you look at some of the most
successful people, they all had that--
- Identity. - It's almost like
this identity or belief that's somewhat delusional.
- It is! - For example, Muhammad Ali
called himself the greatest before he won anything.
- It is delusional. - He believed that he was
a champion, Conner MacGregor, I mean,
you look at professional athletes,
but they all believed, and if you study the work
of Napoleon Hill, Think and Grow Rich,
he talks about having this boardroom of advisors
of these greats in his mind that he would
visit every day.
I think that kinda segues into another reason.
I look at environment as key.
You know, they say that we're the sum
of the people that we spend time with.
That, if you wanna look at--
- We're both, like, very big on environment.
Wealth triggers, right?
- They've said, if you wanna figure out
how much money you're gonna make, just look at
the three closest friends and that's how much
money you're gonna make.
- I agree.
- Who you spend time with is who you become.
If you're hanging out and spending time
with people that are broke and complaining
and negative and lazy, and a lot of people,
they might have the desire, I've seen this
so many times, they are excited, they want
to improve their life, but their friends
and family are pulling them down
because they're saying, oh, that's not gonna
work for you, that's a scam, or whatever it is.
It's very challenging to overcome your environment.
It's very challenging.
- I think it's the buckets of crab story, right,
where you have buckets of crab,
when one crab tries to get out of the box,
the other crabs will pull the crab down,
it's exactly like that.
That's why everything I do, right now,
I'm at a point where, as you've also seen me,
you know, we're working together, that I have grown
over the years, then going to the next level.
The first thing that I think of is not so much,
I need to do all these things.
That's not what I focus on.
First, I need to make the identity shift.
Who do I have to be in order to be at that next level?
Then, the next thing is I alter my environment.
I alter my environment because it's much easier.
I always say environment's 10 times more powerful,
100 times more powerful than your willpower.
- Yeah.
- Change your environment.
New place, new car, new everything.
New opportunities, expand my contacts.
I wanna look in the mirror, do I see myself
just as this person, or do I see myself as being,
do I look like someone, do I act and behave
and operate like someone who's running
a nine figure business, a 10 figure business?
It's different than a seven figure business, right?
I wanna change that first, then my actions will show.
Then my behaviors will change, right?
Most people don't get that, they wanna
bend the approach, right?
Lemme learn here something here,
lemme learn something there, but they don't
change who they are.
It's like cigarette, you put the pat here,
you do all these little tricks and gimmicks,
but, shit, you still smoke.
You still smoke, and that doesn't work.
- Ya, I know, both of us we're really big
on masterminds and investing in ourselves.
I know, for me, one of the first times,
I used to go to these free meet-up groups,
and I found it's kinda filled with
these people that, again, they say they want it,
but they're not really committed.
When I actually invested, I said,
"You know what, I wanna be around people
"that are millionaires, multi-millionaires,
"people that are just way beyond
"what I even think is possible.
"People that are making a million dollars in a day,"
which, at the time was so mind-boggling to me,
but now I've been around people like that,
and I decided I'm gonna invest it,
'cause you have to pay to play
if you wanna be around those people,
they don't wanna be around a lot of doubters,
so you have to pay and invest to be around them.
So, I remember goin' to some of these events.
Totally changed my mindset, 'cause I saw,
a lot of them, they're just regular people,
but they have a different way
of looking at things, a different mindset.
That really rubbed off on me in a lot of ways,
and it really inspired me to raise my standards
of what's really possible, 'cause when you see
that this person did it, this person did it,
this person did it, you think, "Hey, you know what?
"I can do that too." - I can do that too.
- And just by being around them, the osmosis of that
rubs off on you, it doesn't take willpower,
you will take on their beliefs.
- I'll share a quick story.
So, when I was in my 20's, the first
mastermind group I joined, which is also,
it's organized by my mentor, Alan.
So, we had this marketing mastermind group.
I was in my 20's, I was the youngest guy.
I'm not "supposed" to get in,
but because I'm a mentee, so he kinda
put me in there, kind of as a tagalong.
I remember sitting around with all these millionaires.
All these guys, very successful.
I was making, like, next to nothing.
Maybe 80,000, 90,000 a year, something like that.
I was looking at these guys.
You know what the biggest thing I got out of it?
Not to put them down, I said, "They're not that smart."
That was it!
"Fuck, they're not that smart."
Whatever they're talking about, I get,
and it's not rocket science.
That belief, it's like hey, maybe I could do that, too.
That's all you need.
Maybe I could do that, too.
- Yeah.
- That's the starting point, that's that spark, right?
That's planting the seed, then you can grow from there.
Okay, now what do I need to do?
What resources do I need?
Who do I have to be to become that person?
- And being in that environment, too, what I love is
it make you feel comfortable, and that's a good thing,
'cause if you're comfortable in the environment,
then you're in the wrong environment, right?
If you're the smartest one in the room,
you're in the wrong room. - Wrong room.
- So, I like to be in those environments that scare me.
I feel like I'm in, I'm doin' very well,
but I've been a part of groups
where I'm, like, the quiet one,
the sponge just kinda absorbing, the fly on the wall
because these guys are talkin' about
$100 million deals, and I'm just like, wow,
and I'm just observing and learning from that.
I love being in those environments
where they make me uncomfortable.
I can be that student in that environment.
I think that's a key thing, it's just
always being open to learning.
I think that's also been one thing constant for us.
We've always been willing to read books.
You've got a huge library, I've got a huge library.
We've always gone to seminars and invested in ourselves,
and been willing to actually decide we want to pay
to learn from other people that have
experience and knowledge that we want
to be able to obtain.
- I think it's not just people think about
why we invest so much money in ourselves.
Why are we buying the books and buying the program
and attending all these different groups?
It's not so much, "Ya, but all this stuff is free!
"I can get online, I can watch videos."
You don't fucking get it.
First of all, the good stuff is not online.
It's all the trade secrets, all closed door.
The second thing is, until you invest,
it's just different.
When there's no skin in the game, there's no game.
There's a difference between, you watch
something for free versus you put some money
on the line, you pay more attention.
- The more you pay, the more you pay attention.
- 100%.
- I found that the value's not necessarily
the information, it's what you do with it.
I've heard things time and time again
on free videos or articles and blog posts.
I didn't do anything with it, so it didn't
really have much value. - There's no skin in the game.
- Sometimes, I go to an event or a course,
and because I paid and I value it more--
- You pay the hotel, you pay the flight, you lock yourself
in the room, right? - If I actually do it
and apply it, for me, I got my money's worth,
'cause it actually led to me actually taking action,
and sometimes we need that again and again.
I remember in my business, I had a lot
of mental barriers around really hiring people,
scaling up and bringing on a manager,
'cause I had beliefs around, they can't do
as well as me.
Fear of giving up control.
So, I already knew.
I already had information, I read these books,
but it wasn't until I paid this coach,
and invested a lot of money in this person.
That actually got me to do it,
even though I had read about it, all this sort of stuff,
he got me to do it, and that was so valuable for me.
- I agree, I agree. - I think that's a key thing.
- I definitely also wanna circle back about skeptical.
There are people that say they're skeptical,
they've been burned and all that.
I always say, have you ever had a bad meal before?
Yes, do you still eat?
Right?
It's the same idea that, just because you've been burned
in the past, we've lost money on so many freaking things.
We have had failures, we have gone to programs
that suck, right?
Invest in wrong people, but it doesn't mean
we stop.
It's just all part of the process.
So, I think when people say, I think Tony Robbins
talks about this, when people say I'm skeptical,
what it means is you're scared.
You're afraid - Don't wanna get
your hopes up. - You don't wanna get
your hopes up, so instead of raising
your standard expectations, what do you do?
You lower your standard.
You don't get your hopes up, you lower expectation
so you won't fail, then what happens?
You're not playing to win, you're playing not to lose.
- So Dan, I think one thing a lot of people
don't realize is that they are gonna fail.
- Oh yeah, guaranteed!
- You're guaranteed to fail, and so many people,
they're trying to avoid it.
I actually think that's where the biggest lessons are.
In the faliure, and I think, changing the relationship
because the successful person fails just as much,
if not, more than the other person,
but they don't view it as failure.
- I remember sometimes, when I do speaking,
I would ask the audience, "Put up your hand.
"How many of you have lost more than
"$10,000 in your business?
"I said put it here.
"How many of you lost more than $50,000?
"Well, keep your hand up, $100,000?
"Half a million?
"A million?
At a point, two million dollars,
usually it's just my hand and a couple people.
I say, "You know what?
"My hand is still fucking up, and that's why
"I'm up here in front of you, teaching you.
"I've failed more than any one of you.
"Anyone lost more money, made more stupid mistakes?"
And that's why, but it doesn't stop you.
- It's what you learn from it, and there's no failure,
there's just only feedback.
So, if you view it as feedback,
then you can always get better,
you can improve from that, and that's what's
gonna lead you to have net success.
- Yeah, and it's about failing fast.
Marketing's about failing fast.
Knowing what doesn't work and then you move on.
So, those are some of the top reasons.
Click here, watch the next video,
and find out more reasons why you don't become wealthy.
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