Hey, this is Overpass Insights! My name is Eric and I make apps! Now today, we're
going to look at last year's Appodeal Performance Index and we're going to
talk about the three factors you can improve in your application to improve ad revenue.
Alright, so I get asked and I attempt to answer a lot of questions about apps.
This can be on our live stream, this can be through consultation, this can be by
email, but a lot of the time the question is about AdMob RPM. How can I get my RPM
up or even other ad networks? How can I get my revenue up for these ads, and a
lot of times I say, 'You don't have a lot of control over that. Like you can't
control how much people are bidding for those ads. However, there are three things
that you do have control over which make a huge if difference which is the type
of AD that you're serving whether it be interstitial banner or rewarded, the
platform that you're serving it on, if it's iOS or Android and the location that is
actually being served in. So, if you have, some countries are going to have lower
eCPMs or lower rpms at other countries. Anyway, a few weeks ago, one of our
viewers John Mullen sent through a a podium report which is really
interesting and demonstrates a lot of this kind of stuff. And this is gonna be
a really short video because I just wanted to go through that report not in
detail, mainly just some of the high-level stuff and really to include
the report in the description. So you can have a look at it yourself but have a
look at my screen here. You can see this is the 2019 performance index for ad
monetization or for app monetization using ads right now a lot has changed is
2019 with the pandemic and everything and I think it's gonna be one of these
things we're gonna look at before the pen to make it after the pandemic but
there's no reason at this moment to think that the world has changed in
terms of ad revenue so we're still gonna have a look at it even though it's from
last year because they haven't done one for this year obviously so let's have a
look down here basically it goes into the global eCPMs and divides by
countries by the US by Eastern Europe by Western Europe and it let's just go
through some of the big stuff and it talks about the three big ad times
rewarded videos which I used a lot in the past but I don't use so much anymore
interstitials which I use mostly but I also use banners so let's just go down
here and they looked at the last twelve months basically from H to 2018
h1 2019 which is basically July to June of last year and let's have a look here
so the United States having the top eCPM but basically we're looking at rewarded
videos now if you do just banner add your eCPM or your rpms gonna be a lot
lower than that so let's just go through your key insights it talks about some of
the empathy developing markets are growing but have a look at this figures
right here this is like probably most important when we talked about the
different regions we see and the different platforms we see in the US we
got for rewarded video we got 1582 as the as the eCPM 1281 for android so like
a lot of iOS developers will tell you that the even though you might have
fewer impressions on iOS because you have fewer downloads or there's there
well it depends on how it goes you actually have higher eCPM so your per
user revenues gonna be a bit higher and again this is for rewarded video now
let's go down here there's again there's a lot of really good stuff in this
report for you to have a look at which I'll include in the description and
thanks very much the job for sending that in but let's have a look this is
what I wanted to show you was down here the global eCPMs so again broken down by
country obviously United States is going to have a higher eCPM so if you have
more ad placements there you can if you look at as you go down to different
countries it dropped significantly so if you have ads being served in the low
value country that's one of the things going to affect your your RPM so it and
or your eCPMs and your rpms which is revenue per mil or the estimated cost
per mil alright so let's go down here to
again this guy we look at the different have a look at this chart here now this
is the USA this pretty much mirrors the rest of the rest of the regions to here
we get the impression share now still we have like 85% does that say 88% of
impressions are still banners which a lot of people say how come I'm not
making so much money and I'll say are using banners or interstitials right
because we still have most people are using banners which makes total sense
they don't get in the way they don't bother the users so much and they're
also easier to ignore so you get paid a lot less for
them interstitials only 11% and rewarded videos only 1% which makes sense because
that's it's more awkward to move that into your application and but over here
we see in terms of ad revenue share we see 12% for rewarded videos again I need
to look at this a lot more for interstitials 55% and only 33% for
banners so even though banners have a lot more impressions they're making a
lot less money it doesn't mean you shouldn't use them it's just one of
these things and then it's broken down by ad network now I've always been a big
proponent of AdMob. But one of the things that John in his email to me who was
saying it was like you need to start looking at Facebook a bit more. So here
we can see the eCPM was a twenty-one point four to four, AdMob again it's
still really high and then we've got the Facebook at twenty two point four two
here, and an App lovin sort of app lovin ad colony bid machine all this kind of
stuff. So I'm not gonna talk too much more about this report. I just really
wanted to spend today just to point it out to you. I'll include a link in the
descriptions. I have a look at it and anything that you find interesting put
in the comments below because again there's so much useful information here.
It basically takes this and it will break it down into the different regions
here to the top based on, you know, on platform on region and on ad type which
are the three main variables that you actually have control over. Because you
don't have any control over the actual revenue that comes in. So okay, well, let
me know if this has been helpful. Again, I'm just pointing out something that
already exists. None of these are my statistics, but I think it's fascinating.
Especially for those of us who make a living doing this kind of stuff. And let
me know in the comments anything you find interesting in this report. And that
is it for today! I'll talk to you, guys, again next time!