Get ready to check out the largest sneaker collection in the world.
It's owned by these three women.
We're The Chicks With Kicks.
I'm Ariana Peters I'm 25.
I'm Dresden Peters I'm 23.
I'm Dakota Peters and I'm 20.
The Peters sisters invited us to check out
their massive collection of kicks, they tell us it's valued at over 2 million bucks.
And we're taking you along for the VIP tour inside their home gym.
Yeah, this is their home gym, it's an official sized basketball court.
Where the hardwood is completely covered in sneaker, after sneaker,
after sneaker, after sneaker. There is so much to see in here
And the ladies will also explain how they pulled in over 100 grand on Instagram in just two weeks.
That is amazing, but right now the chicks are gonna show us their kicks.
Hi CNBC we're The Chicks With Kicks, come take a look at the world's largest sneaker collection.
As you can see we have sneakers everywhere, we even have
our own Air Force 1 Brooklyn sneaker chandelier.
Tons of shoes, all shapes, all sizes.
"What size is that one?"
This happens to be a size 20, but I think Shaq gives us a run for his money, size 22.
What is this place?
So this is our home gym. It's a full court, NBA sized,
basketball court, and here we have some of our sneaker collection.
Clearly The Chicks With Kicks are obsessed with sneakers
and they're also huge Miami Heat fans,
which is why the team logo and colors are plastered all over the court.
Now we're flying into the AF 1 section.
Essentially this large u-shape consists of general release Air Force 1's.
And this is really where our collection began.
And then right this way... these are also Air Force 1's but, these are more exclusive.
So these are one of one samples, prototypes, essentially--
the most expensive, some of our most expensive pairs of Air Force 1's.
If you're wondering how they have so many shoes?
Here's your answer.
It began with our father 25 years ago and he passed it down around 8 1/2 years ago.
Their dad's a retired real estate developer,
who was too camera shy to join the tour.
But off-camera he told us he never actually kept track of how
many sneakers he bought over the years. In other words he's a sneaker addict.
"Is your dad a hoarder?"
It's the best kind of hoarder. Yes, he chooses great things to hoard.
But--a hoarder nonetheless-- yes.
"What kind of sneakers does dad wear?
Just like the finest, of the finest Zara sneakers.
And she's not joking her dad was actually wearing Zara sneakers.
And that freaks me out, the guy has like any sneaker in the world
and he literally that day was wearing Zara shoes and we snapped a quick photo of it.
I mean, he probably wears the same pair every single day and it's nothing special.
His daughters are now in complete control of the collection,
cataloging and taking inventory of every single shoe.
Which is gonna take forever.
We say we stop counting 6,000 probably for our own benefit
because, it's a little crazy even hearing it out loud.
A lot of these are not our size, and a lot of these sneakers you don't wear them.
You know they hold value, what's called deadstock.
So you keep them perfect, pristine in the box.
Including this pair that's one of their most valuable Air Force 1's.
Dres if you want to show that pair right there, the Encore.
So these were released just for friends and family of Eminem.
They were to commemorate his album, I think it was called-- Encore.
Well these go for something about $7,500.
For comparison my Air Jordans were a $125.
$7,500 hundred bucks is nothing compared to some of the stuff they're gonna show us.
But as we start to wind our way through the sneakers,
we noticed something about The Chicks With Kicks that felt a little bit weird.
And we had to call them out on the fact that
they weren't wearing sneakers for the shoot!
I mean, come on guys.
"How come The Chick With Kicks aren't wearing any kicks?"
Good question, regretting that decision.
"So what's on the table here?"
Here we have the 1985 Air Jordan 1's.
This is the year the Jordan's started. The first year they made this style sneaker.
Probably my favorite part of our collection. We value these at about $10,000.
And the price tags go even higher, like this pair.
These are Nike Air Yeezy's we estimate these to go for about $10,000.
These over here are Nike Air Force 1's designed by Mark Smith for Sandy Bodecker
and they go for about $20,000.
Crazy right? Would you pay that much money for those Air Force 1's?
For that much money I want a car.
"You also have some really random stuff like this over here too"
Yes, this is our vintage section we have some not so safe
low top roller skates I guess you could call 'em.
"But there's still a whole half of a gym that we haven't seen yet"
Yes, and you know these are getting a little uncomfortable so, if you don't mind.
We're just gonna stick our roots next time and wear sneakers.
"Chicks with no kicks."
I love that The Chicks With Kicks had to kick off the stilettos.
And the next part of the collection they show us for some of my favorites... Baby Jordan's
We have the 1985 Air Jordan 1's over there.
Over here we have the Baby 1985 Air Jordan 1's so that's a
pretty cool part of this. Like I said we don't discriminate size, shapes. Yeah we have it all.
Check it out I spotted a pair for mini me.
"What's the DRP thing on the wall?"
That actually is a sign our dad made.
Those are his initials, Douglas Roy Peters and that is the NBA sign but
shaped as him. I do want to mention though that DRP are also my initials, Dakota Ray Peters.
Alright so we're gonna keep the tour moving here, here we have our Nike vintage section.
We have some vintage running shoes, we have even single pairs here and right this way--
just want to mention those are older than us.
Yes. Some of them.
Here we have Reebok.
Right here we have some designer pairs.
"Who are the designers that you guys are collecting?"
We have Louie Vuitton, Gucci, to name a few.
And these are Adidas, they were designed by Jeremy Scott.
As you can tell he has some pretty outrageous designs.
He's very cool, very funky, he designs clothing and accessories for them as well.
This is a basketball handbag. Very cool. Let's see that bad boy on.
These are some of your most exclusive sneakers, right?
Definitely. These are Adidas Superstars.
Their samples and they are made in each of the Beastie Boys respective sizes.
Oh wow, who's that on the end?
This is Mix Master Mike.
Oh that's cool.
And what's the writing on the Adidas stripes?
So on the stripes, are the five boroughs of New York.
Does anyone else in the world have these?
We've never seen another full set.
The next group of shoes, now these are my faves.
Giant sneakers and shoes that the sisters say were used for displays in stores.
I know you liked the mini me sneakers but, I'm into the big kicks.
So size does matter?
You can see how large these sneakers are, I mean this is the sizes of...
probably, this is the same height as me.
These don't fit me but, perhaps Shaq, you need one pair. You need one.
From big kicks to big money.
When the sisters first started posting on Instagram,
they had no idea it would turn into a cash machine.
This is where it gets good.
Instagram is unbelievable, just in two weeks
and about two weeks, I don't even if it's a full two weeks, we've done $188,000 in sales.
So that's crazy when you think about it.
We just made a sale on Instagram, we sold this 1985 Air Jordan 1 and an additional pair for $16,000.
We're gonna get ready to ship these out today.
A lot of the people who purchase from us, we've had
professional athletes, you know recording artists, we've had just crazy collectors
from across the world.
But let's rewind a little bit, to hear how they're Insta game got started.
It was my idea to bring the collection to Instagram.
After we posted about three pairs, we were picked up by Sneaker News and I realized the magnitude.
And I sat our Father down and Dresden
I said we all need to be involved in this.
It wasn't that calm but, that's essentially what happened.
It was more like I am now part of this.
The amount of interactions we were getting, the amount of DMs all of the above.
I think we kept the collection to ourselves for so long that we kind of
forgot about the sneaker world that's out there. We were like in shock to see
how many kids and people, how big the sneaker game is.
"Did people give you offers via Instagram to buy parts of your collection?"
Of course. When we first started posting sneakers to Instagram we had a gentleman write us
(Can I fly down and buy you out?) And he thought that three young girls they acquired this collection,
they don't really know what they have, they want to get rid of this.
The crazy thing here is this sneaker collection is actually just their side hustle.
That's right their, main gig is actually running their own real estate office in South Florida.
And flipping kicks on Insta is much easier than selling real estate in real life.
All we did was open up our cell phone we could be in pajamas for all you know but,
you don't have to go anywhere. Where in real estate you got a dress up,
you got to put on a face it's totally a completely
different business model.
And that business model is working out really, really well.
Take these game-worn Julius Erving high tops.
The sisters say they bought them back in 2016 for $700 bucks.
A few years later they sold them for $12,000.
That's a more than 1,600% increase
But wait till you see how much this pair went up in value.
Back in 2005, these rare kicks were made by Adidas as a gift for Kanye West.
That's way before Kanye was even in the sneaker business.
And according to Ariana, the pair ended up in a Salvation Army store.
Where some guy bought them for $17 bucks.
When he figured out how rare they were he posted them online for sale.
And in 2018, the sisters scooped them up online for $1,500 bucks.
Just one year later, they sold them for $7,800.
That appreciation from $17 bucks to $7,840
is an increase of, are you ready for this?
more than 46,000%.
Holy ****.
So what's the plan for all the cash they're raking in?
With the money that we amass from selling the collection, we're looking to buy a place south of Fifth in South Beach Miami.
Our best sale from Instagram so far is probably from a client from overseas,
who bought about seven-- eight pairs and spent upwards of $100,000.
100 G's on sneakers?
Looks like they're well on their way to having that place on South Beach.
Does dad ever get sentimental when you sell a pair off Instagram?
Oh he loves it. I think he loves watching the engagement.
People like, bidding and they're DMing us, and they're like I'll fly in tomorrow,
and this guy's writing, and his favorite basketball players are writing us,
so I think that's-- it's exciting and really there's like a thrill.
What a wild story.
If you spotted a favorite sneaker in the collection,
let us know in the comments below.
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See you next time!