what's up guys and welcome to today's video today we're going to look at 12 easy to use seo tools
for beginners now if you're new to seo you might be wondering why you need tools
in the first place i mean seo is hard enough to learn in the first place right why make things
harder by having to learn about some new tools well to be fair you might be able to get some okay
results with seo without having to use these tools but you can really only do that once you have a
strong understanding of how seo works i mean if i told you right now to figure out how competitive a
keyword is without using any tools could you do it it'd probably be quite difficult right sure once
you're an seo pro you can probably do this without too much trouble and it could be like a little
party trick but if you're a beginner you probably can't do this and that's why you'll need to invest
in seo tools of course seo being seo there are literally hundreds of tools to choose from and
pretty much everyone has their own opinions on what the best seo tools are some people are pretty
passionate about this too and i bet some seo person out there would be willing to fight me over
my selection of tools if you're that person please don't take my opinions personally anyway because
of this you'll probably see some different tools mentioned when checking out similar videos on
this topic for me though the tools in this video are pretty much the best ones i've encountered
after going through a ton of them some of these stores are paid tools and some of them are free
i've tried to include a good balance here so that you can get results even if you're on a budget
for example the selection of tools i cover in section 2 are actually really useful for people
that are trying to keep costs low after all seo is supposed to be one of the best marketing tactics
for people on a budget so it'd be a shame if this was undone by having to invest tons of cash into
tools anyhow enough talk here let's get this video started so tool number one is address so the first
tool we're going to cover here is something called a hrefs.com if you've seen some of my other videos
you've probably heard me talk about this tool before and i really love this tool for two key
reasons number one they have tons of data when it comes to seo tools having access to tons of data
really is the name of the game you might be wondering why because really when you're doing seo
research you're really just combing through tons of data trying to find opportunities generally the
tools with the most data will provide you with the most reliable insights and ahrefs has done tons of
high quality data that is trusted by thousands of seos around the world now is the data perfect of
course no after all the only perfect data will be the actual data that comes directly from google
now of course it's true that google does have some tools that provide internal data and we'll
touch on this later but this data isn't super precise it's kind of just like approximations
to give people a general idea of what's going on a hrefs on the other hand does provide data that
is somewhat more detailed than most of the other free tools from google because of this it's kind
of like the next best thing to having access to google's internal data that would actually tell
you what's really going on here plus number two they have tons of features so another reason i
love ahrefs is that this one product provides lots of different seo tools inside one little
arena so in fact there are so many useful tools within the ahrefs suite that you could probably
get away with just spending money on this one product and this one product alone for example if
you invest in ahrefs you can do keyword research backlink research website authority research
and tons of other stuff as well plus another good thing here is that there's lots of documentation
for all these tools this means it's really easy to learn how everything works and this is great
if you're new to seo or just seo tools in general so when you combine those two reasons it's easy
to see why ahrefs is a great tool and one of my favorites by the way if you're enjoying this video
please like and subscribe liking our video helps us reach more people and if you subscribe it will
be much easier for you to find out about future videos now section number two is google's free
tools right so earlier we mentioned that google has some free tools that you can take advantage of
we're going to basically bundle all of these tools together in this section
because they're all kind of related to google anyhow let's check out what these tools are
and how they can help you when it comes to seo so number one is google adwords keyword planner this
tool is for people that want to figure out which keywords they should target when running adwords
campaigns but even though it's for adwords it's actually pretty good for seo keyword research too
that's because if you put a keyword into this tool it will provide you with keyword variations
and suggestions as well as search volume data for instance here's an example based on the keyword
how to build a pool as you can see there are tons of different suggestions here
based on this one single keyword each of these suggestions can be used to generate more ideas
or even just an idea for content one of the really good things about this tool aside from the fact is
free is that it tells you about cpc data and this is basically how much people are bidding
in order to target a certain keyword on adwords this is really helpful because the higher the cpc
is the more likely is that that keyword will return a higher roi after all people wouldn't
be willing to spend so much on ads that target a certain keyword if the keyword didn't produce good
results with that in mind if you use this tool it's really easy to identify promising keywords
and if you rank for these keywords you can achieve great results without having to spend money on ads
free tool number two from google is page speed insights now google really cares about
user experience and if your pages load slowly they might actually penalize you and lower your
rankings luckily you can get ahead of this problem by using a free tool from google called page
speed insights if you give this tool your website url it will run some checks on your site to see
how fast it is and once the test is over it will provide you with a score and also some suggestions
on how you can make things better remember google really cares about page speed so don't ignore this
tool just so that you can focus on some of the more exciting ones in this video number three
is google's mobile friendly test google also cares a lot if your website is mobile friendly
if it isn't your rankings may suffer again luckily for us they have a tool that will check if your
website is mobile friendly this tool is pretty easy to use and it works just like the page speed
insights tool so just put in your url it will run some checks and provide some suggestions
easy by the way if you have any suggestions on how you can make a website mobile friendly let me know
in the comment section i'm always on the lookout for new tips number four is google search console
now google search console is kind of like a tool that provides you with some insight into how your
website is performing on google it will tell you which keywords you're appearing for as well as
the kinds of keywords that lead to actual clicks to your website you also get data based on where
these searches are taken around the world you know location by location and this tool will also run a
few basic usability and technical checks on your website to ensure it meets google's webmaster
guidelines now this tool isn't that exciting if you're dealing with a brand new website but once
your website is attracting some traffic this tool will throw off some really interesting insights
that will help you optimize your seo campaigns so definitely check it out number five is google
trends now the last free tool we're going to look at from google is google trends now if
you're like a lot of people you might mess around with this tool just for fun but while it can be a
fun tool to check out for general stuff it can actually be really useful for seo stuff too why
well if you type in a keyword related to your niche you can potentially identify new keywords
and topics that people are searching for if you create content around these keywords and topics
you might be able to get in front of these people before your competitors do and this
is really helpful if you're in a competitive niche and you're trying to build a solid presence
now another tool i recommend is phrase io this tool basically checks over your content helps you
optimize it so that it scores highly when it comes to on-page seo it does this by highlighting some
of the words and topics that you should include when writing a blog post about a certain thing
for example if you check out this graphic you can see an example of how phrase recommends the use of
certain words when writing about that topic if you follow the suggestions then your article will be
more relevant and this will help you rank higher on google and this tool is also starting to help
people write ai content which is really helpful for people that quickly want to build out their
articles so they can hit the word quota suggested by phrase and they can also help you quickly cover
some of the suggested topics provided by this tool by the way if you want to learn more about how ai
has impacted seo content creation check out this video of mine which is called ai and seo can
artificial intelligence write content for seo anyhow if you do a good job in relation to the
quotas and suggested topics your odds of ranking for a certain topic or term will be much higher
assuming you've taken care of the other aspects of seo but how about all the moving parts of seo
if you had a tool that could manage all of those wouldn't life be easier well luckily there is
and that's what we're going to cover next so my fourth tool on this list is trello why do
i recommend trello well this tool can help you manage all of the little moving parts associated
with managing an seo campaign it's brilliant if you ever want to get a quick snapshot of where
your entire seo campaign or even just a certain part of your campaign stands so how does trello
work well basically with trello you're able to create a number of boards and on these boards
you can create tasks and once you complete a task you can move it to the next board you can also
assign these tasks to people in your team so if you have a board for content there might be one
section for ideas another for drafts and another for published posts you'd then move items across
depending on how things are progressing for example once an article idea is approved you'd
move its card to the draft stage here's a good example of a trello content board that sort of
resembles what i'm talking about here you can also just use your boards as a checklist to help you
track all of the different tasks associated with a project for example this seo board gives a good
overview of what needs to be done to ensure a site is seo ready if someone uses a checklist like
this then they can quickly figure out where their website stands in relation to their seo readiness
if you ever need some inspiration just google trello seo board templates and someone wonderful
out there will have a template for you you can borrow and implement into your campaign by the
way if you have any good resources when it comes to trailer templates let me know in the comments
i'd love to see what you have suggestion number five is hunter now seo involves a lot of outreach
and this can be tricky to manage and track hunter is a tool that makes this task a lot easier
and one of the really good things about this tool is it can help you find people's email addresses
in most cases you just provide the domain and then hunter will list some of the emails associated
with that domain you can then go through that list to find an email that's relevant to you
this is really helpful if you're trying to build backlinks and you need to find the email addresses
editors and website owners in fact without this tool i think it would have been really hard to
help my client in this one particular campaign where we built seven high dr backlinks each
month this campaign involved a ton of outreach because it was based on the skyscraper method
and a big part of this method involves reaching out to people so that you can make them aware
of your content and eventually request a link and using a tool like hunter we're able to find
relevant working emails of website owners and editors that will be interested in our clients
content this then allowed us to secure the backlinks we're talking about here by the way
if you'd like us to help you with this kind of thing you can book in a free consultation with
us at juliangoldi.com and finally the last tool we're going to talk about here is google sheets
now this sounds like a pretty basic tool and you're probably thinking what one of your favorite
tools is basically a spreadsheet and yes sadly it is but let me tell you without google sheets
i don't think i'd be able to achieve that much in seo why is that well because google sheets
helps me keep track of certain key data points for example using google sheets i can track the
keywords that might be worth going after i can also use it to note down websites that might
be good targets for link building campaigns or requests and without this all of my data would
just be all over the place in random tools and notes and maybe even just on a piece of paper
if i'm really desperate so yes google sheets is boring but it's also kind of important and because
of that i'd be willing to defend the fact that it's a vital seo tool so that's the end of the
video if you use these tools you should basically be able to do pretty much everything you want to
do when it comes to seo of course as said earlier some people may disagree and say there are better
versions of the tools i mentioned here ultimately it's all up for debate and it's a bit of a
personal thing and because of this you should definitely check out a wide variety of tools
to figure out what you like best of course after trying everything out you'll probably eventually
realize that you've wasted a bunch of time because i was right with my choices here right now just
kidding but please check out all of the tools you can and use all of the free trials on offer there
isn't a one size fits all answer here so you'll probably prefer some tools more than others and
that's perfectly fine anyhow thanks for watching and also remember to like our videos and also
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