- If you want to utilize YouTube algorithm
in your favor, you need subscribers.
Lots of them.
In this video, I'll tell you
how to get subscribers and keep them
so they won't unsubscribe.
No techniques, no hacks, just pure work.
I'll outline 10 key ways to earn loyalty
from your YouTube subscribers.
This video is perfect for you
if you're just starting out your YouTube channel
and looking out for ways
that you can optimize your content.
At the same time if you want to learn more
about crafting the best YouTube videos,
you can also check out my YouTube video checklist
in the description below.
This can give you more info
on what it takes to make it big
in your industry with videos.
Going back, here are the 10 strategies
that you should apply.
Number one, focus on promoting.
Stop the hacks.
Be single focused on promoting your content.
Don't waste your time looking
for secrets and tricks.
The best way to build your channel
is to have a plan in place.
Begin with manual tasks that pull people in.
Once you have that traction you need
these subscribers and organic traffic will follow.
Here's what I do.
I publish on YouTube and I post
a teaser video to Facebook,
which is about 30 to 60 seconds
with a hook to make them want
to see the whole video.
Then I post a link to YouTube in that caption
so that they can watch the full thing.
I do that on Facebook, Twitter, and Instagram.
I also post an Instagram story
and sometimes do Facebook lives
talking about the video that day
in a more conversational tone with my audience.
I also post that same teaser on LinkedIn
and write a LinkedIn article
that then provides a link to watch
the full video for more information.
And after that I continue to twit
and post about the topics of my videos
to provide more value and drive traffic
back to my YouTube channel.
Number two, implement a content schedule.
Don't be erratic with your posting.
Be ready to commit to a publishing schedule.
Here's one thing you can do.
Post one YouTube video every week.
Once a week is the right frequency.
Number three, focus on your content delivery.
Tighten your intro and avoid pouring
your energy to making it too flashy.
Focus on hooking your users
in just under three seconds.
Utilize that instead of being so showy.
Number four, transform searchers
to subscribers using playlists.
Take advantage of YouTube playlists
to segment different users into audiences.
This compels them to binge-watch your content.
Start with three groups:
first time audiences, action-focused viewers,
and subject-focused viewers.
As you'll see on my channel,
I have several different playlists
based on different kinds of content.
I have social media videos,
video marketing videos, personal videos,
personal branding videos,
lots of different topics for people to see,
as well as my personal blogs
to show more of my personality
and behind the scenes.
Number five, expand your search with Pinterest.
Aside from your usual social media channels
Pinterest offers a clear opportunity
to build SEO presence
that links back to your videos.
In addition to the social media promotion strategy
I showed earlier in this video,
I have an entire strategy just for Pinterest
making several pins about my video topic.
Pinterest is a search engine itself
and your content can be found there
to direct traffic back to your videos.
Number six, promote using Facebook groups.
Facebook groups are also a great way
to engage a particular demographic.
I have a few different Facebook groups,
some for my video students
where we post our videos to share value
and support each other's channels,
and I also have a public group
that anyone can join called
Entrepreneur on Purpose.
You can find groups on Facebook
that you can join to network
with other like-minded people
and potentially share your videos
although caution, if you're allowed.
Typically group admins don't want self-promotion.
However if you want to start your own group,
you get to make the rules and you can share
your videos with anyone who joins your group.
Or you can join groups
that give opportunities to self-promote.
Or you may find people asking a question
in the group that your video answers.
In that sense I would say it will be fine
to promote a link to your video
because it's in a non-spammy way.
Number seven, promote with Reddit.
Take advantage of Reddit and its subreddits.
These are groups that are focused
on single topics or themes.
Again, without promoting your videos
in a spammy way, you can answer
other people's questions or find opportunities
to promote your videos when applicable.
Similar to how you would in a Facebook group.
Number eight, create searchable titles.
One easy strategy of creating videos
that will easily be found is to make
your titles and descriptions similar
to what people would search into Google
to find the solution that you provide.
For example, my video How to Use Canva.
People type that right into Google
and find my video in the top search results.
When you use highly-searched keywords,
you have a big advantage of your content
showing up organically for your target audience.
Number nine, transcribe videos into blog posts.
Take your videos and hire a transcription service
to make them into blog posts.
I like to use Rev.com because it only costs
$1 per minute of video.
So if the video's five minutes,
it only costs me $5
to get the written transcription.
From there I take that written content
and I post it as a blog on my website
with the video embedded in the post
so that my website visitors can choose to read
or watch the video right from my site.
This makes your videos easily consumable
and another opportunity for people
to find you in a Google search.
Number 10, Facebook ads.
After you've published your video on YouTube
and promoted it all over social media,
you can also choose to run a Facebook ad
to your YouTube videos or to the teaser video
that you've posted on Facebook
that will then redirect traffic
to your YouTube channel.
This can help you grow your following
and get in front of a new audience
who hasn't heard of you before.
And you don't have to spend a lot to do it.
You can start at a minimum of $1 per day.
Getting viewers to be permanent subscribers
is about being consistent
with your strategy long term.
If you have other strategies you're utilizing
that are working for you, I'd love
to hear them in the comments below.
Thanks for watching.
If you like this video, hit the thumbs-up,
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