If you've been wanting to run Facebook video ads, but just can't figure out that
single most important part, the video and this episode will help because in this
video, I'm going to be sharing with you.
My proven four-part Facebook video ad script, and formula.
That'll show you exactly what to say and how to say it and make
creating high converting Facebook video ads easier than ever before.
So let me show you how it's done.
Facebook is still easily the biggest and most important social media
network on the planet right now with over 2 billion, monthly active users
and 60 million active business pages.
It's pretty clear.
They're not going anywhere anytime soon.
And video has, I'm sure you already know is one of the most effective
marketing tools available to you today.
Next to being in person or face to face, nothing else even comes close to
videos, ability to create a connection established trust, build rapport, and
really present your information in a way that your viewer, your receiver is going
to be more open and more receptive to it.
And that's why I'm excited to get to be here today.
Sharing my proven four-part Facebook video ad script and formula.
So you can tap not only into the incredible power that is Facebook.
Yeah.
But also the incredible power of video for a truly powerful
business, this growing culmination.
But before we dive into the formula and the framework and all of that,
it's important to really understand that adding more video and adding more
Facebook video ads to your business is really nothing but a winning proposition
year after year after year and clients and customers and buyers in general.
Well, they just can't seem to get their hands on enough video.
Almost as fast as businesses and companies are able to create it while consumers
are willing and able to consume it.
And seeing as most social media networks out there, including
Facebook are prioritizing video and giving it essentially extra reach
and extra exposures to your market.
Well, there's no reason to not be taking advantage.
Whether you're planning on using your Facebook video ads for a top of funnel,
straight up lead generation brand awareness type of thing, or you want to
use it further down the funnel to very cheaply and cost-effectively increase
touch points and retargeting with existing clients and customers as well.
Facebook video ads are a pretty solid option, but unlike your
traditional text or text and image ad well, Facebook video ads come
with their own set of pretty unique.
Specifically the video part.
And when it comes to creating a video, while there tends to be two very different
camps, either of which is better than the other, but we'll present them both
and you can see which one you fall into.
The first camp is really the, just wing it crowd.
They kind of grab a camera or grab their phone, hit, record
them, start to talk where it is.
Nobody knows.
Now, sometimes you're able to extract a couple of really good nuggets from this
and turn it into a high converting video ad you're able to use and leveraging
your business, but more often than not, it requires just an abnormally large
amount of work on the part of you or your video editor to clean it up and
to really make it sound, make it sound.
What's the word I'm looking for?
Make it sound.
Not crazy then there's the other camp.
This cab goes to abnormal lengths to script and process and storyboard
and craft and design every single line in every single scene and make
sure that everything is just perfect.
The downside of this approach is that well it's incredibly time consuming,
not to mention energy consuming and often resource consuming, including.
Plus it can often lead to an analysis paralysis kind of situation where
you second guess every single thing.
And you're always trying to make it perfect.
Never is perfect.
So you never posted.
And long story short, nobody ever sees the video, which
means nobody can ever buy from.
So the key here is really to find that middle ground between the just
wing it crowd and the plan, everything out to the absolute nth degree crowd.
And the way to do that of course, is by having a structure or a framework
or a bit of a template that you can follow, jot down a few notes,
maybe hit some bullet points and then, well, it's time to hit record.
So with that said, let's dive into the four-part framework, starting
with part number one, which is.
The hook part, one of any successful video ad, whether we're talking about
Facebook ads or Instagram ads or YouTube ads or LinkedIn ads or TV ads or any ads?
Well, the objective is pretty much always the same and that goal, that
objective for that initial hook.
To get someone's attention, but here's the thing you don't want.
Just anyone's attention.
Rather.
You want a very specific kind of attention, which is the attention of your
ideal target market, that perfect fit client or customer that you want to serve
and perhaps the best, and certainly the easiest way to do this and ensure you're
getting the right person's attention is to start your video and to use your
hook by asking a question, asking a question, does two very interesting.
The first of which is that when you address your target market by
calling out their industry or their market or their position or whatever
it is, well, their brains naturally start to pay attention and kind of
tune in next because you phrased your hook in the form of a question.
Well, their brains can't help, but to naturally want
to try to answer the question.
So they're going to be naturally more engaged with.
It sounds like magic, but it's just science.
The key with the hook though, is that even though I'm spending a decent amount
of time talking to you about it and how to create and how important it is.
Well, it all happens very quickly, typically within the first three
to five seconds of the ad, but it's important to get it right.
All right.
So now that you've got their attention, part two is to very quickly,
very briefly introduce yourself.
And then more importantly, talk about the problem that you're gonna be.
Even though we're still only about five seconds into your video ad.
This is where so many people start to go, whoa, so wrong.
They ramble, they rant.
They go off on tangents and they very quickly lose the interest and
lose the attention of the people that they're trying to serve.
The solution here is to keep your introduction as short as humanly possible,
and then very quickly transition to the problem, which is going to be
significantly more interesting to the person that you're trying to do.
In fact, the only reason that we're really introducing you at all is to
humanize you and to show that you're an actual, genuine, real person.
This is going to give you a far greater opportunity to build more
rapport, more connection, more trust and authority for later down the road.
The way to do this is very simple.
Simply give your name, your title, and perhaps mention a big achievement
that is directly related to the problem that you're talking about.
Then it's time to talk about it.
Problem.
And the current reality suffering that they're currently going through,
and this is where the bulk of your content is going to take place.
Essentially, there's an old copywriting framework known
as past problem agitate solve.
Well, what you want to do here is you want to present the problem.
Then you want to agitate it a little bit by putting some salt in the
wound and showing them that yes, this problem that, you know, you have,
well, it's real and here are the impact and the ripple effects of it.
And then we're going to get to the solution.
And in fact that leads me perfectly to part three, which is all about the offer.
So it's at this point of your video ad that you've hooked them,
you've quickly introduced yourself.
And then you've spent a bit of time presenting the problem, possibly
putting a little bit of salt in the wound to make it feel real and make
them understand that you get what they're going through and it's not fun.
Well, now comes the time when you get to finally alleviate some of that pressure,
some of that tension by offering them whatever product or service or offer or
business it is that you're trying to.
Now, keep in mind when it comes to creating a truly effective video
ad, whatever it is that you're trying to sell, it doesn't have
to be a product or a service or a business or anything like that.
It could be something very simple, like getting them to simply make
a phone call or click a link or download a lead magnet or something.
Right.
But whatever it is, the point is always the same and that's to offer the next
step or the first sort of mini solution to whatever pain you just spent, the entire
video ad kind of beating up for them.
Basically.
In part two of the video script, you highlight the pain, you beat it up a
bit, but then in part three, while you offer them your solution, which is a
way to relieve the pressure and relieve the tension and relieve some of the
pain that they now know they're going.
And again, it ain't fun.
And of course, all of the usual sales and marketing advice applies here, like
making sure that you're talking about features as well as benefits as well as
the advantages that come from your product and service, making sure that you're
presenting your solution in a way that's relevant and valuable to your market.
And most importantly, highlighting how your solution can help bridge that.
Away from all of their pains and problems and fears and frustrations
and toward the promised land of all of their dreams and goals and wants.
And, and then that leads us finally to what may be the most important
part of the entire video, which is the CTA or call to action.
So now that you've hooked them, you've presented the problem
you've offered the solution.
Well, the goal here with your call to action is to do the heavy lifting for
them by essentially spelling out exactly.
What they need to do next now is not the time to get creative and start spelling
out all of the ways that you can help them and all of the things that they can do,
rather pick just one crystal clear next step for them to take so they can get
one step closer to their desired outcome.
When your call to action is confusing or worse, it doesn't even exist.
Well, your viewers left kind of wondering what to do next and when they
don't know what to do next, they do.
So make sure to tell them, click this link below, click that thing there,
watch this, do this, visit here, whatever it is that you need them to do, spell
it out clearly and let them know what they can expect when they do that.
All right.
So once you've got your video outlined, possibly a little bit scripted,
you've got to record it and upload it.
What's next.
Well, my friend, the next step is to take that video that you've just created
for your Facebook video ads, and then leverage it on other platforms, including
YouTube or Instagram or LinkedIn or whatever other social media network.
Your ideal target market is present and active on.
You can use the video organically by just posting it to your
page or to your channel.
Or you can take it one step further by putting some money behind it and turning
it into an ad on any of the platforms.
The beauty here is that you've already done all of the hard
work of creating the ad.
So it only makes sense to leverage it in as many ways as makes
sense for you and your business.
And if you're looking for even more tips and strategies to help you grow
your business, then the next thing you're going to want to do is check out
the video I have linked up right here, which has some of my best marketing
strategies to help you grow your business.
So make sure to check that out now and I'll see you in the next episode we've
got to talk about is differentiating.
See differentiation is pretty much exactly what it sounds like, but it's
how are you different and different in a way that's actually better.
And in a way that actually matters.