it's appropriate... I'm sitting here on
Instagram looking at my pictures of
bunnies ...
We're gonna talk about four ways
to find your clients on Instagram, and
I'm not talking about likes...
not talking about comments and
followers because
those don't actually matter...
What matters is finding clients and
making money off of your Instagram
account.... so let's get started.
Number one is posting frequency,
you want to make sure that you are
posting consistently.
You can't just go AWOL on Instagram
and expect them when you post for it to
be successful so figure out a consistent
posting schedule.
I recommend one post in your regular
feed, your regular page once a day or
once every other day, and then your
stories... you want to post more frequently.
I like to do five to ten stories per day,
and I know that sounds like a lot so use
some kind of scheduling app...
Actually instagrams coming out now
where you can use Facebook's creator
studio in order to schedule your posts,
and I believe that includes stories,
so schedule it...
you don't actually have to be on there
every single day.
Number two... when it comes to
your stories really be intentional...
here now I like to use my stories to figure
out ways to connect to my clients.
Clients like to see behind the scenes,
they want to see how you work, so show
them how you work.
Show them your day today,
and you know not everything has to
be what I call instagram-worthy.
It can be a little bit rough...
people like to see you come out of
failures... come out of struggle.
Now stories... I know they live
for 24 hours, but you can save them as
highlights, and I highly recommend you
having highlights on your Instagram
profile, and number three is to turn your
Instagram account into a mini website.
Here's what I want you to tell me in the
comments, tell me have you noticed a
decrease in traffic in your website
lately, and I bet you have, I certainly
have and the reason is at least for my
clientele is... most are hanging out on
Instagram, and they'll find me there...
they'll research me there,
they'll contact me there, and they won't
even go to my website.
So tell me in the comments if you've
noticed that... have you noticed clients
contacting you on Instagram...
and not going through your
webform as much as they used to.
Tell me, I want to know that in the comments.
I want you to validate me in the
highlights.. make a little about me...
put testimonials on there,
or reviews, and it doesn't have to be
complicated just do
screenshots of your website... where all
that information already is in a mobile
vertical form, and put them in your
highlights... people can go to my Instagram
and get all the information they need
and not even go to my website.
I've got a necessity they can go if they
want to - but really,
all the information that they need is here.
Let's call up my friend Jana,
she's gonna have some things to say.
Again her Instagram account is awesome,
she's a wedding photographer, let's give
her a call.
Hey girl...
Hey Vanessa how's it going?
We're doing good...
so I want to hear about your Instagram...
your Instagram strategy for finding
clients.
Yeah let's jump right into it, so
Number One would be your bio....
I constantly see
people not use the bio to
its fullest potential....
What you need in your bio is who, what
and how... not just
the name of your photography company but
your name, what do you do, so are you a
photographer that shoots weddings, or do
you shoot lifestyle, do you shoot fashion
do you shoot all of it.
You need to have all of that in your bio.
Where are you located,
and how can they talk to you,
that's going to make it so much easier
for people that are looking for people
to hire on Instagram to contact you
straight from that platform.
The second one is to kind of use your
Instagram as a mini blog...
so think about your captions.
The three E's are really important like...
Engage, Entertain, Educate...
so you can use captions like
How am I servicing my audience,
use your brand words and
your captions...
So for example my brand words are
timeless, classic, romantic, genuine...
fun... they see that over and over,
and so when they think of those, they see
those words, they think about me, and I'm
sort of spelling it out to them.
Hey you guys this is what I do...
I'm a photographer,
I shoot weddings life style.
My style is very timeless classic,
romantic genuine fun, it's gonna make it
easy for them to know exactly what I do,
and kind of show my personality in that,
and spell it out for them.
The third one is actually really fun,
it's all about building relationships,
and for me the best way that I found to build
relationships on Instagram is by
supporting others, so following planners
that I want to work with, bridesmaids or
something like that, but I know they're
gonna get married.
I might even DM if maybe she's posted a
beautiful photo, or maybe she's had a
really cool Insta story to try to build
those relationships.
I feel like building relationships on
Instagram, they're gonna be more likely
to hire us, or maybe refer us and let's
not forget to ask him to do that too.
The fourth one... use hashtags..
I definitely feel like hashtags are like coming back
really strong on Instagram, and so we
should definitely start using hashtags,
so that potential brides and clients
that are using hashtags can find us, and
I actually have a downloadable PDF that
I can send to you Vanessa...
my dogs are barking... so I'm gonna send you
this PDF of the hashtag...
and I mean maybe we can make it
downloadable or anybody
that's watching the video which would be
super cool, and a big one consistency,
so I think consistency almost trumps
everything...
because you want your potential clients
to know what they can expect from you,
and feel like that they know you, so that
they can know like and trust you, so that
they want to hire you, and that all comes
from consistency.
So being consistent with your posts and
making sure that you're very active.
Oh thank you so much.
I'm really glad, we were able to do this
and I know everybody watching Adorama TV
really appreciates it, and they're gonna
put it into practice right...
I'll talk to you later.. bye!
Number four, this is the one that I
promise you is gonna be good, because
people mess this up all the time, and
they don't take advantage of it, you have
to tag your photos.. did you know that
there are four different ways that you
can tag your photos, so number one are
hashtags, and that's the one that people
usually know.
Now here's the trick about
hashtags don't do the generic hashtags,
where there's a bazillion and a half
hosts with that hashtag, you won't get
found and the shelf life is like nothing.
Here's some homework for you, and what
you need to do you have to find hashtags
that are relevant to your type of
business... your type of photography, but
you also need to find hashtags that are
appropriate for the visibility power
that your Instagram account has.
Here's how you do that.
Post a photo post 30 hashtags on it and
range the hashtag so
put some hashtags on there that have
10,000 posts, put some on there to have
500 posts, like really niche ones that
don't have a lot of posts right, and then
put some bigger ones on there that have
a hundred thousand, five hundred thousand,
or maybe even like a million, and then a
few hours later I want you to go to
those hashtags, and look through the top
post and the recent
post, and see if you show up, if you're
not showing up, or maybe you're showing
up after seventeen and a half swipes, not
a good hashtag for you, but if you're
showing up in the top post, or towards
the top of the recent post, then that is
a good hashtag for you to use.
So find hashtags are gonna work for the
power of your account.
The second type of tag that
you're going to use is a photo tag.
This is where you tag the actual photo and
tag different accounts in that photo,
the goal here is to get your photo on their
tagged photo feeds...
your photo shows up in more places,
now this is where you
also want to tag relevant accounts...
places where your clients are going,
where they're searching, and obviously
relevant to the photo otherwise..
they might delete it, and not let it show up
on their account.
Number three.... type of tag,
or description tags, the text that
goes along the caption with your photo,
and you put at and then an accounts name
this doesn't really help your visibility,
but this does help your networking where
you're communicating with other people
via your posts.
Giving people credit for working with you
perhaps, or a vendor at a wedding,
and this helps build relationships and
then maybe they'll share your post as well,
which fingers crossed is another goal
because they have a lot of people with
similar clients, following their account
and when they post your photo on their
account, you get in front of potential clients...
even better now...
The fourth one that a lot of people don't
use is this, is the location tag....
You want to put a location on any of
your posts, reason is is that people do
look at the location, and see the photos
that are taken there.
So you want the opportunity for your
photo to be seen there,
but then you want to do the
reverse go to a location like a high-end
venue near you.
If you're a wedding photographer after the
weekend, maybe on a Monday and look at
all the posts that were there from that
weekend,
Find all the couples that look like they might be
getting engaged, or are engaged soon...
talk to them.
DM them comment on their stuff, follow
them, like them, it will give such power
to your Instagram, and you literally are
going to weddings where your potential
clients are, and connecting with them....
so those are the four types of tags that
you want to use.
Please comment below I want to know
what's working for you.
I want to know what isn't...
and want to help you grow your business
on Instagram organically not with paying
for ads.
This is Vanessa Joy, and I will see you next
time here on Adorama TV.
Thanks for joining me on this 10 week
marketing course here on Adorama TV.
Make sure you subscribe hit the belt so
you don't miss a thing.
Don't forget to leave comments,
tell me how these things are working for
you, or aren't working for you, and I will
do my best to answer them, give you new
suggestions, and really follow along this
entire course.
So leave a comment hold the hate...
cuz very frankly you're
somebody that I don't know, and you're
taking shots at me like its Patron and
I ain't trying to mess with your
self-expression, but I learned a lesson
that's stressing and obsessing about
somebody else is no fun.