Relationship capital there's three phases, of course to having power and giving power and one of the most
Overlooked one is relationship capital, you know
there's a saying that it's
21 times easier to upsell a current customer than it is to acquire a new one
most people are trying to expand their portfolio and their brands by operating new businesses instead of digging into the
relationships that they already have
five 10 20 years because when you already have worked with somebody whether it's a relationship as friends or your community or
At the office or as an investment
The first transaction is usually the lowest it is the 10 transactions afterwards. Not only the transaction you're having with the person
It's the fact that that person is probably another business person who has a relationship
And they're out there networking telling people about how good you are and that's exactly where it is. See your reputation
Is like your skyline?
When you drive through the city
Everybody can see it
And when you have developed these relationships and nurture them
you do more and more business because the people know your ethics your morals and how you
Handle situations and when you don't nurture these things it slowly corrodes the foundation of who you are you have to go out and acquire
new relationships
And that's why the development and the nurturing of a relationship is more important than anybody else
If you're on social media right now, and you have a good amount of people following you
It's nice if they keep liking your comments and saying happy birthday, and thank you
but if you're not liking them back and you're not actually going into their uh,
Avatar and seeing who they are and seeing and and making comment here and there sooner or later
They're going to go away to somebody else's doing that. You have to nurture these relationships
They are symbiotic no matter what level you're at and that's the importance of after you've negotiated
Now the real pot of gold is all those other transactions all those other relationships all those other
references and networking things that they'll do for you and you'll do for them that will you'll end up realizing
Have paid the best dividends, you know, one thing about shifting power and relationship capital is I wish that I can tell you
That you always have to be
Glossy and things that nature you have to be true to who you are
It's the reality because a lot of people want to be something different
They're not or be perceived as something they're not you have to be extremely aware and a lot of us because of society
We think well, nobody's going to accept me
Because i'm this way and you know, the reality is they will accept you you have to just be honest with yourself
What are you doing this for?
Can you put yourself in two to five words I made joke
But i'm serious old dirty bastard was an old dirty bastard and he delivered on that every single day
and the when you start to uh
Try to be something you're not it crumbles. It kills your
Authenticity when you shouldn't be afraid of who you are
We've seen people often or persecuted who are various I think because they can't be who they are and once they do
Become who they are
their life opens up
So I want to make sure that I don't give you this lava lamp really prissy can't buy a kumbaya thing. Where
You need to think that you need to only be one way
Listen, if you're if you're a coder and you come to uh my office to have an interview
You better not be wearing a suit because I know that you're going to be you're supposed to be in your pajamas three nights straight
Coding all the time. You come to my house to be a construction worker to uh handle construction
you better not be in a suit because I think that you're paying the people who are really wearing the
The knee pads and the dirty clothes with the wrenches be who you are and be authentic to it
And that's one of the keys of powershift
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