- [Nick] I'm gonna show you how to get more
views on YouTube using Tube Buddy,
and we're startin' right now.
(rap music)
What is goin' on? My name is Nick.
Welcome to another video. If this is
your first time here and you wanna learn
how to grow your channel, make videos,
and all types of other YouTube related stuff,
start now by subscribing and clicking
the bell so you don't miss anything.
Okay, with that outta the way, we're
going to head to the computer so that
I can show you how to use Tube Buddy.
And real quick before I do that,
if you already have Tube Buddy installed,
go ahead and sound off in the comments
down below and let everybody know
what Tube Buddy has done for you.
If you are not familiar Tube Buddy,
it can be a game changer for your YouTube channel.
I have a link to it down in the description below
so you can go and check it out,
and that link will actually save you
20% if you decide to pick it up.
Okay, so the very first thing that you
wanna do when you are trying to do some
tag research, is you want to first start typing in
the topic of the video that you wanna talk about.
So in my case, I'm gonna do YouTube tips.
I'm gonna click on that, and I'm going to say,
okay, YouTube tips. I've already ranked in a couple
spots here, but I'm going to say YouTube tips.
Now I want to explore this YouTube tips tag.
So what I'm gonna do is normally if you see this
same thing, if you don't see anything here,
what you wanna do is you wanna go
and you actually wanna refresh the page.
And then Explore "YouTube tips" is gonna show up.
The little Tube Buddy tag, there.
So basically, I'm gonna click on that.
And when I click on that, what's gonna happen
is Tube Buddy is going to analyze
everything that's going on in the page.
And they're going to give me a score
right down here in the bottom that's
gonna tell me, "Hey, is this something
that I should try to rank for or not?"
And in this case, they're saying that
I have a good chance of ranking for this.
I'm at a 61/100 score, which is good.
They're saying that it's slightly competitive,
but it's searched very often, which
makes it a good keyword to target.
So as you can see here they show you
the search volume, and they show you
the actual competition that you're
going up against as well, and they
also give you some additional info
as far as how many of these spots
you already own, and who owns them, and things like that.
So another really awesome thing about this,
is if you look over here, they have
the most used tags, and in addition to
the specific phrase, or the specific
keyword in this case, that I would be
going for, as I scroll down the page,
it gives me a bunch of different
options that people usually connect with
this particular video topic, which is great.
Now, if you go to the Trending tab, the Trending
tab basically gives you additional information.
This tab right here says YouTube channel tips,
not just YouTube tips, but YouTube channel tips, is
something that is kind of trending over the last 12 months.
Something that is directly related to the
videos that you're making, so basically
this is giving the suggestion that
if you're gonna try to rank for this,
maybe you should take a look at
this one too, and then make the
decision on which one that you wanna go for.
Another awesome thing here, is they
have the autosuggested option with this.
This is really powerful, and I'm gonna tell you why.
Let's say that I'm going for YouTube tips.
This is telling me that in Google when
people start typing in YouTube tips,
Google autofills YouTube tips and tricks.
YouTube tips for beginners, YouTube
tipsy bartender, YouTube tips for a shipwright.
And they basically tell you that on YouTube
these are the autocomplete options,
on Google these are the autocomplete options.
This is powerful because YouTube, as we all know,
is the second largest search engine
in the world; Google is the first.
So when you can rank videos in YouTube,
and you can rank videos in Google,
this can be a game changer for your channel,
because not only are you feeding all of
that YouTube traffic, but you're also
feeding Google traffic, so that's
where you really win is when you
combine these two features and
you're actually pushing traffic in
from both of these two platforms.
They also give you the Historical tab.
So basically what this is doing,
is this is saying that over time
this is the interest in this particular
topic as far as how often people are searching for it.
And what you wanna keep in mind here,
is you wanna say, "Okay, is this something
that is on the upward trend? Or is this
something that's on a downward trend?
Or is this something that is pretty much evergreen
and has had a pretty consistent pattern over time?"
In this case, it's had it's ups and downs,
of course, but over time it is pretty consistent.
So that tells me that if I make a video
about this there's a good chance that
this is going to continue to drive
traffic to my channel over a long period of time.
Now there's also the Map thing,
where if you're going for high volume
keywords, in that particular case
this is gonna tell you where people
are looking around the world for those terms.
So in that case, you can really
dial in your actual target demographic
as well, which is also powerful.
And they also have the Results tab,
which is basically where they pull
the results from that actual search term
and let you know, "Hey, these are the
actual videos that you're gonna
be going up against when you are
trying to rank for this term."
So one thing that I look at here
when I'm trying to rank against
other people, is I look at the
actual month that they uploaded.
How long ago did they upload this
video? How many views did they get?
And when I look at the actual views
that they get, a few things that
I consider, I consider okay, well in
this case, this is Sean from Think Media TV.
Awesome, awesome content over there.
If you're not subscribed, definitely
head over to Think Media TV and subscribe to him now.
I'll put a link to him in the description.
But in his case, he has a lot of subscribers on his channel.
I think he just recently crossed 300,000,
so congrats to you Sean on that.
When I look at this number, I have to
consider that, and I have to say,
"Okay, this has a lot of views on it,
but where do these views come from?
Was YouTube suggesting these out?
Does he have all these views just
because of his different placements in search?"
You have to actually analyze the channels
that you're going up against as well,
in order to make sure that you're
making the right decision as far as
if that particular topic is going to
continually drive views to your channel or not.
So in this case, it's clear to me
that he is actually trying to rank
for How to Grow Your YouTube Channel Fast,
and his secondary term is YouTube tips.
Where me, up here in this spot,
mine is Top 5 YouTube Tips For Small Channels,
I was going for the multiple word
keyword phrase, but I just happened to
end up here, which is also good (laughs).
But in a nutshell, what you wanna do,
is you basically wanna analyze these
other channels, and you wanna say,
"Okay, well if I'm gonna try to rank
for this term, I really need to look
and see who it is that I'm going
up against, and I need to consider
how many views they're getting."
That's where the big thing is, is that.
But you also wanna look at their channel size
and consider that for their view count.
And the reason for that is because
if I upload a video today with the
amount of subscribers that I have,
it's going to get pushed out to
suggested features and things like
that a lot more, which is going
to inflate my view count to where
if somebody was looking at this
and they weren't aware of that,
then they would say, "Oh wow, this
is a great term because he uploaded
this three months ago, he's got 38,000 views."
But I can tell you right now that
this video did not get 38,000 views
just from coming up in search.
Most of the views that came from this video
actually came from suggested features.
So, those are the things that you need
to keep in mind with the actual
channel authority when you're trying
to rank your videos and you're
looking at the competition on those pages.
Okay, so now we're gonna head over to
the actual upload page of the video.
So, what we're gonna do there is
we're gonna level this whole thing
up a little bit, and I'm gonna
show you how to apply some of this
information, and the other things
that Tube Buddy's going to help
you do when it comes to tagging your videos.
Okay, so here I am on my video page,
and if you look here, basically first off,
this is a really cool feature as well.
It's Tube Buddy's Videolytics tool.
And what this is, it basically gives you an
idea of your historical traffic on this video.
They tell you how many views you had
in the first 48 hours and things like that.
So you can kinda gauge your view velocity
and things like that, which is extremely powerful.
It's great information to know.
Another thing that it's going to
show you is for the actual tags.
What is it that you're actually ranking for?
This is extremely, extremely powerful
information to have because this tells you,
"Hey, with all of the search data,
all the metadata that I put into here,
these are the things that YouTube actually, or these
are the places that YouTube actually put me."
So in order to make this happen,
what you do is you go into your
actual upload page of your video.
So let's say that you just uploaded this video fresh.
This is fresh content, something that's
brand new, you just uploaded this.
What you wanna do, is you of course,
you want to take whatever term
it is that you're trying to rank for.
In my case, I was going for Best
Video Editing App, so you wanna take
whatever term it is you're trying to
rank for, you wanna make sure that that
term is in your title somewhere.
You wanna make sure that that term is
also in your description somewhere,
and you wanna make sure that that
term is also in one of your tags.
In addition to that, you also want
to do variants of that tag, so
basically anything that's relevant
to that tag is what you want to put here as your tag.
So in this case, even though I'm going for Best Video
Editing App, it wouldn't make sense for me to put anything
about OBS in here, or to put anything about
growing your channel, or anything like that.
For the tags for this, making everything
relevant to what it is that you're
talking about is extremely powerful.
This can help you rank and more
importantly, it can help you show up in the
Suggested sidebar next to other people's videos,
which is where the real juice comes from.
But once you have your actual keyword phrase
figured out, like I said in this case,
I wanted to go for Best Video Editing App,
and I put that here, then I have to think,
"Okay, well what else are people looking for?"
So what I do in that case, is I come up to the
autocomplete and I say Video Editing App, right?
And then I type that in and I say,
"Okay, these are other things related
to that people are looking for."
And then I say, "Best Video Editing App"
and then here I see best video editing apps
for iPhone, best video editing app for Android.
So what I do there is I take that information
and I put best video editor for Android there.
I've got one somewhere in here for the iPhone as well.
But where Tube Buddy comes into this is,
check this out, so I click here,
and then I click on the Suggest button.
Now Tube Buddy is analyzing what's
going on with this video, it's analyzing
the competition, it's analyzing what
I have in the title, what I have in
the descriptions, and then it's going
to give me suggestions based on that.
So what I wanna do is I wanna look at
this and I wanna say, "Okay, well these
are things that I didn't even think of."
Like Best Editing Apps, right?
This is a new one that's actually popped up since
you know, my video's been up for a little bit.
So basically it's going to show you things that
they suggest that you also try to rank for.
So how this works on this side is
they tell you here, this is Suggested for Search.
So what you wanna do if you're trying to
actually rank your video in Search,
these are what you wanna go for.
If you are trying rank your videos in Suggested,
then what you wanna go for is this stuff over here.
So in my case, I just have my actual name
there because of the size of my channel
right now I get suggested a lot anyway.
But I focus a lot over here for
the search as well because I wanna
make sure that I'm really making the information
relevant, and that's where you win.
So in this case, I'm actually going to add--
I don't know if I have enough space here
because it's almost full, but I'm
also gonna do best editing apps.
Yeah, see? That took me over the
actual count there, but what I'm gonna do
is I'm gonna put in best video editing apps,
because that one they're suggesting
to me as something that would rank,
and editing apps for me is not ranking.
Phone apps for videos is not ranking,
and video editing app is not ranking for me.
So I'm gonna close this, and then I'm actually
gonna take this out, I'm gonna take this out,
and I'm going to take-- ah, you
know, I'm gonna leave that one.
But then that takes me down to 468,
so basically I'm gonna to see if there's
anything else that's relevant that would make
sense that I put into my tags here.
So of course, I could do video editing,
of course I could do best editing software
for Android, but I'm gonna look more in
the Suggested side for this one.
And I'm gonna say, "Okay, is there anything
that would actually fit into that little
bit of space that I have to work with?"
You know what, let's just put Android.
And let's see what happens there.
And then that gives me enough space there,
and then I still have a little bit, so I'm
actually gonna do it again, and I'm going to see
if I can get these two tags to rank.
I'm gonna see if they end up ranking or not.
One thing, too, that I want to make
sure that I point out here is when
you are looking at the tag options here
there's a little menu item here.
When you click on that, then that's
going to give you even more terms
within the actual term itself.
So in addition to all of the stuff that they're
giving you, you're also going to get even more here.
Now keep in mind, I have a Legend account, so with
mine they're gonna give me a lot of options over here.
If you're using the free version,
you're not gonna get as many options.
You will get options, and it will be
a game changer for your channel
if you don't have Tube Buddy installed already.
But they're gonna give you options here.
But if you upgrade your account, then
as you can see here they're gonna give you
a lot more options that you can choose from
so that you can try to get in all of those
tags that are gonna help your videos rank
and be suggested next to other videos.
And really, for the little bit that
Tube Buddy charges for their service,
for my channel personally, I mean
if you go to my Social Blade right now
and you look at the growth on my
channel over the past year, a lot of
that is contributed to-- I mean of course,
good decisions have been made and
things like that, but in addition to that,
Tube Buddy making all of this information
easily available has been a game
changer for me and how I optimize
my videos for Search and Suggested.
So what I'm gonna do is, just for the
sake of this video, I'm gonna go ahead
and just close this out, and then
I'm going to just save it here.
And once that's saved, another really
cool feature that they give you
inside of Tube Buddy is a Sort feature.
So this isn't required, but what
I like to do sometimes is I like
to go in and I click on Sort,
and then I do Auto-Sort by Rank,
and then what that does is that is
actually going to move all of my
tags around and basically put them
in order of the actual rank that
they give, which is pretty cool.
Another thing that I wanna make
sure to point out, is if you go
into the actual tags, so let's say
once you get your tags lined in here, right?
Then what you wanna do is you can also hover, right?
If I hover over this and I see
best app for editing video, then
I can actually click on that tag
and then Tube Buddy is also gonna
give me more data on that particular
tag as far as who's ranking there
and all of the things that I mentioned before.
So you can really break this down.
So as you can see here, they're saying
in this case that this is a bad
one to go for, because it's so competitive.
But it's also good practice, just so you know,
that as your channel grows that you do--
I call 'em a hail Mary, to where
basically you say, "Okay, I'm going to
try to go for something that is a little
bit more difficult than I would normally
try to go for just to see if I
can actually rank for it or not."
Because sometimes it might look
from the outside that you can't,
or that it might be difficult for you
but based on the SEO that other
people are doing on their videos
and things like that, sometimes
you can just slide right in there and
stick into a sweet spot, which is pretty cool.
So here I am back on the actual
video page itself-- and real quick
I wanna say if you have not already
subscribed to the channel make
sure that you do that now and you
click the bell notification icon
so you don't miss any tip videos like this.
But what I wanna show you here is
on the tags, the ones that I just
tried to-- or the ones that I just
added, I should say, the best editing apps,
I'm now number three for that, and for
Android I'm currently number four.
So basically at the time of this
recording, I'm ranking for every
single tag in this video, and the
reason for that is because I used
Tube Buddy, and because they basically
gave me the insight that I needed
in order to get this information together
so that I can make sure that I'm
optimizing my videos correctly.
If you wanna learn how to grow
your channel, make videos, and
all types of other YouTube related stuff,
start now by hitting the round Subscribe
icon so you don't miss anything.
Thank you so much for watching. I'll see you next time.