- If you're utilizing video for your marketing strategy,
you probably want to ensure that it makes an impact,
is able to persuade and influence your audience,
and that it leaves a lasting impression that positions you
as the authority in your niche.
Well, the first step is to plan out how you create
your video content, and today, I'm going to share with you
the five steps that I use when I create my own videos.
And if you want to go more in depth,
I'd love for you to join me in my free master class,
How to Create 60 Days of Social Media and Video Content
in Eight Hours, where I dive into my full-fledged video
strategy and how to get your videos to rank
so that people will discover you and your content
while being able to create a large amount of content
in less time, so you have more freedom,
can build your following, and generate sales
10 times easier.
Click the link below this video to get access
to that free master class.
Now here are the five steps.
Step one, write a short script.
Think of a topic that would provide value
to your audience, and write a short script
or point that you want to hit on when filming that video.
Here's the format for how I write my script.
In the first five to 20 seconds, I introduce myself
and the topic I'm going to speak on.
Then for the next three to five minutes,
I speak on that topic, breaking it down into sections
or points.
Then I recap what I just taught
and provide a call to action,
the next step where people can learn more from me.
And I also invite viewers to like, comment, and subscribe
to my channel for more weekly videos.
Step two, film.
This is the fun part.
Now listen, I get so many students who tell me
they're not ready.
"I don't have a good enough camera.
"I don't know what lighting to use.
"I need to decorate my set.
"I don't know what to say.
"I'm too shy."
Sounds like a lot of excuses to me.
We know that video content is the best way
to make an impact on your audience
and is favored in every social media platform's algorithm
as highest value content.
So if you have a business and want to gain clients
and spread awareness about what you do,
what is it costing you to make those excuses?
Let me tell you a story.
When I first started doing YouTube videos,
and if you want to venture far back into my channel,
you'll see the difference, I filmed with my iPhone camera,
which didn't have a tripod, so we stacked up books
on a chair, which still wasn't high enough for me
to stand up, so I had to squat down to be
in the camera view.
And my husband stood behind the camera with a lamp
with no lampshade.
We've come a long way.
So it's time to get yourself in front of a camera and film.
I film all my videos in one sitting,
so I film a month's worth of videos at a time,
so I can churn out tons of content,
which again, you can learn all about if you click
the link below this video for my free master class.
Step three, edit.
Editing to me is so much fun, but I recognize how
this can be another area where people can get caught up
in the technical stuff or the cost.
Let me tell you, there are tons of free or inexpensive
video editing softwares that are super easy to use,
and if you ever run into any hiccups,
which even I still do to this day, look to YouTube
for free video tutorials.
For beginner level, I love iMovie, which is free
for Mac users.
If you have a PC, you can also use Windows Movie Maker.
Or another program which is a paid program,
but less than $100, is called Filmora.
I really like that one.
If you want to go more advanced,
we personally use Adobe Premiere, or After Effects,
or Final Cut Pro is also one of the best industry tools
that you can use.
Step four, add a soundtrack, special graphics,
animations, or stock video.
Since YouTube is a very visual platform,
it helps to keep users engaged with background music
or special video effects, and it's very simple
to access these elements.
I have two other videos that I'll link below
where I show you the best sites to find free music
that you can use, as well as free stock photos
and videos that you can use in your social media
and video content, for free.
This is a great way for creators who want
to save money and still find great quality images,
music, and video to utilize.
Step five, promote your videos on other social media
platforms to get more views.
Once your video is live, it's time to announce
this to your audience and drive traffic to your video.
Extra, extra, my YouTube video is live.
Come one, come all.
Here's what I do.
I publish on YouTube, post a teaser video to Facebook,
about 30 to 60 seconds, with a hook to make them
want to see the whole video, and then I post a link
to the YouTube video in the caption
so they can watch the full thing.
I do that on Facebook, Twitter, and Instagram.
I also post an Instagram Story and sometimes
do Facebook Live, talking about the video that day
in a more conversational tone with my audience.
I also post that same teaser on LinkedIn
and write a LinkedIn article that then provides
the link to watch the full video for more information.
And after that, I continue to Tweet and post
about the topic from my videos to provide more value
and drive traffic back to my YouTube channel.
When your video is live, ensure that you also
monitor its performance.
Test and repeat what you're doing to improve your strategy.
That's all there is to it.
It's super easy, so it's time to remove any excuses
you have in your way.
Write the script based on what value you can provide
to your audience.
Think of what your target customer might Google
that's related to your business,
and make a video on that.
Like maybe you Googled, how to create YouTube videos,
and here I am.
Film it, edit it, and promote it to your audience.
It's just that simple.
To be successful, make sure you implement quality
and consistency in your video production.
The best video creators aren't created over night.
They're developed with the right plan in place,
and they keep showing up with more videos
and the drive to provide value for their audience.
And remember, if you want to learn more in depth
about these strategies so you can grow your audience
on autopilot and generate more sales,
join me for my free master class by clicking
the link below.
Thanks for watching.
If you like this video, hit the thumbs up, comment below,
and of course, subscribe for more weekly videos.
(upbeat music)