- Are you using TikTok to grow your business?
If you didn't answer yes or you're like,
um, am I supposed to?
Then make sure to keep watching
so you can see exactly how and why it's an amazing app
for business success.
Hey, everyone, it's Rimi from HubSpot.
Welcome back to the channel.
Make sure to subscribe and click the notification bell
for more videos like this.
So TikTok has completely taken over
the social media world,
and it's quickly becoming people's favorite app.
It's actually loved by so many that you might've noticed
other platforms rolling out features to compete with it.
Features like Instagram Reels or YouTube Shorts.
Yeah, it's not a coincidence that other apps are picking up
on the fact that short form videos are just trending more.
So today I want to talk about how you can use TikTok ads
to grow your business.
I also have a free social media trends guide
that's jam packed with helpful information from experts
to show where you should either invest
or pull back your efforts on social media.
It has insights from companies of all sizes.
So no matter how big or small your business is,
you're going to see what industry leaders have to say
on what has worked for their social media success.
You definitely want to get your hands on it.
So I'll have it linked in the description box below.
So make sure to check it out.
HubSpot also has a free certification course
that you can take to basically become a pro
in creating a social media strategy.
Once you get your certification,
you'll have all the social media information you'll ever
need to grow your brand.
So I'll have that linked below as well.
TikTok is unique because it allows brands to be more human,
fun, and witty with their marketing.
Almost 50% of TikTok ads strike an emotional cord
so it's really the best app to keep things real
and relatable with your audience.
The best part about it is
that the competition is still pretty low.
So it's not that hard to grow your page
and possibly even go viral
if you're uploading consistent quality content.
Right now, it's available in 154 countries worldwide
and has over 130 million active monthly users
in the U.S. alone.
So let's talk about the kinds of ads that you can create
on TikTok.
There's in-feed ads, top view ads, brand takeover ads,
branded hashtag challenge and branded effects.
In-feed ads are typically what you'll see most businesses
using to promote their brand because they allow
for more engagement from TikTok users.
People can actually like, comment and share these.
They also have a CTA feature where you can direct people
to a landing page, a different account,
or even an app download.
Top view ads are what users see at the top of their
For You page before the mindless scrolling begins.
This ad format lets you have your video be up
to a minute long, so they're really great
for brand awareness since they guarantee a wide reach
and a high number of impressions.
The key to these kinds of ads is to make them really
creative and engaging so that it leaves a lasting impression
on people.
Brand takeover ads are kind of similar to top view ads,
except with these users can't like or comment on them.
These also appear first thing, once you get on the app,
but they're going to be a lot shorter,
or even just be like a static photo rather
than a 60 second video.
Usually larger brands use these because they're really great
for directing people to internal or external landing pages.
Branded hashtag challenge ads are different
because these are a lot more engaging.
These allow for creators to use your branded hashtag
in their own video caption,
which in turn brings more awareness to your company.
It makes it really easy for users to connect
with each other, but also with your brand.
You'll usually see these on the discover page
in the form of a banner at the top.
A company that recently used this kind of ad was Pizza Hut,
and they created the hashtag "ForYouPizza"
to encourage people to share their own pizza recipe.
And then one lucky winner would get the opportunity
to have their recipe featured
on the Pizza Hut website nationwide for a limited time.
Lastly, branded effects ads.
With these, you can create your own effects, filters,
or stickers for people to use in their videos.
And again, these are going to be really great
for giving people the opportunity to actually engage
with your brand, rather than just watching an ad from you.
TikTok is doing a great job in helping brands engage
with their audiences in multiple creative ways
while still giving you the results that you're looking for
to grow your business.
What I love about TikTok is that you can get on it
and not be bombarded with overly produced content.
So even if you're just a small business wanting
to get started on the app,
you can literally create an iPhone quality video
and still have a massive reach and increase your sales.
TikTok is known to be where a lot of trends come from.
So once you see a new trend happening, take advantage of it,
get creative and find a way to incorporate your own brand
with it.
See a new song trending?
Use it in an in-feed ad to promote a new sale
that's coming up for your brand.
Have a new campaign launching?
Partner up with TikTok influencers,
or even micro influencers to help get the word out.
You can also link your other social media accounts
on your profile, like your Instagram or your YouTube.
So it's a great way to grow your following
across multiple channels.
If you're using TikTok right now to grow your business,
I'd love to hear what your experience has been like so far,
so let us know down below in the comments.
I hope you found this video helpful.
Thank you guys so much for watching,
and we'll see you next time.
Bye.
(gentle music)